Seasonal Director, CRM - Jared

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Signet Jewelers is the world's largest retailer of diamond jewelry, operating more than 2,800 stores worldwide under the iconic brands: Kay Jewelers, Zales, Jared, H.Samuel, Ernest Jones, Peoples, Banter by Piercing Pagoda, Rocksbox, JamesAllen.com and Diamonds Direct. We are a people-first company and this core value is at the heart of everything we do, from empowering our valued team members, to collaborating with our customers, to fostering the communities in which we live and serve. People – and the love their actions inspire – are what drive us. We’re not only proud of the love we inspire outside our walls, we’re especially proud of the diversity, inclusion and equity we’re inspiring inside. There are dynamic career paths awaiting you – rewarding opportunities to impact the lives of others and inspire love. Join us!

Signet is in the process of transforming its marketing function into a highly agile, customer-centric, and personalization-driven operation. Towards this, Signet has identified two key segments (bridal, fashion) that it wants to channel personalized marketing communications to create real value for customers and for signet.

To mobilize this transformation, Signet is launching two customer marketing/personalization pods to perform test & learn experiments in the market, with real customers to test what campaigns work, what don’t, and with targeted messaging and outreach.

The pod lead will be a crucial role in the personalization pod. They will work closely with the Project Lead to understand segment strategy, translate strategy into day-to-day work for pod members, and lead the execution of the pod’s daily responsibilities (e.g., leading daily standups and problem-solving sessions). We are looking for a strong leader and strategic thinker with a data-driven, test & learn mindset who will guide the pod to achieve its goals.

This role will own customer microsegment definition, hypothesis generation for potential use cases to drive value, and strategic definition for each campaign (including target audience, messaging, KPIs, etc.).

They will define and maintain pod timelines & milestones required to achieve the personalization vision/strategy and must be capable of producing well-written, executive-level presentations to drive senior leadership alignment.

1. Develop and maintain pod sprint plans, including timelines, resources, and milestones, to achieve the personalization vision / strategy​. Work closely with the Project Lead to understand segment strategy and ensure pod’s daily activities support its realization​

20%

2. Lead the team that creates and executes on pod strategies to drive value and deepen engagement across customer micro-segments​. Own creation of the strategic brief for each sprint and support the pod by unblocking roadblocks throughout the sprint process

40%

3. Provide a deep understanding of customers in the specific segment and the product portfolio needed to effectively tell the enterprise value story​. Oversee measurement and reporting to ensure pod is on track to meet goals

20%

4. Use insights from Journey Lead and Research Analyst to understand key activities & signals across customer interactions to inform pod plans and messaging​

10%

5. Oversee and advise the development of campaign copy & creative to ensure effective engagement among micro-segment​

Oversee measurement & reporting to ensure pod is on track to meet its goals​

10%