SEM Manager

Who You Will Be Working With
At PMG, our Paid Search Marketing (SEM) team is a group of innovative thinkers and passionate problem-solvers dedicated to helping clients achieve their goals through impactful search campaigns. We partner with media, creative, and analytics teams to create full-funnel marketing strategies that deliver measurable results and push the boundaries of what’s possible in digital marketing.

Our team thrives on collaboration, curiosity, and a shared commitment to excellence. We foster an environment where ideas are celebrated, creativity flourishes, and every individual has the support they need to grow professionally and personally. As an SEM Manager, you’ll play a key role in guiding your team, shaping strategies, and building strong client relationships while driving meaningful results for some of the world’s most recognizable brands.

What You Will Do

• Oversee search performance, monitoring and evaluating results to identify opportunities for optimization and implementing solutions that drive continuous improvement.
• Lead the implementation of paid search strategies and campaigns, ensuring alignment with client goals and maximizing impact.
• Produce detailed reports that track performance metrics, revenue, and other paid search initiatives, providing actionable insights and strategic recommendations.
• Analyze campaign data, translating it into meaningful business impacts and strategic opportunities for clients.
• Manage client relationships, serving as a trusted advisor and ensuring that paid search strategies align with broader business objectives.
• Plan and allocate budgets, overseeing monthly spend and ensuring resources are used efficiently to achieve campaign goals.
• Align paid search strategies with other channel initiatives, such as PR, social, and programmatic efforts, to create cohesive and impactful marketing plans.
• Drive adoption of PMG’s proprietary platform, Alli, leveraging its capabilities to optimize campaigns and collaborating cross-functionally to enhance its effectiveness.
• Stay ahead of SEM industry trends, sharing insights with the team and integrating new practices and innovations into strategies.
• Lead a test-and-learn approach, continuously experimenting and refining paid search strategies to improve performance.
• Mentor and manage a team, providing training on best practices, coaching technical and soft skills, and fostering a culture of growth and collaboration.

What You Will Bring

• 5+ years of experience in paid search, with a bachelor’s degree or equivalent experience.
• 2+ years of people management experience, with strong skills in mentoring, training, and guiding team members to achieve their potential.
• Advanced expertise in managing paid search platforms such as Google Ads, and Microsoft Ads, delivering measurable results for clients.
• Proficiency in campaign management, including keyword research, ad copy optimization, and bidding strategies tailored to client goals.
• Strong ability to analyze performance data, delivering actionable insights and strategic recommendations to improve campaign outcomes.
• Expertise in budget planning, optimization, and performance analysis to ensure efficient use of resources and maximize ROI.
• Proficiency in tools like Microsoft Excel, Google Analytics, and SQL to manage data, uncover valuable insights, and create clear, actionable performance reports.
• Excellent problem-solving skills, enabling you to identify opportunities for improvement and implement impactful solutions.
• Strong communication and collaboration skills, ensuring alignment with internal teams and clients on campaign goals.
• A proactive approach to integrating paid search strategies with broader marketing efforts, including PR, social, and programmatic campaigns.
• A commitment to curiosity and adaptability as a continual learner, staying at the forefront of media innovation while prioritizing client success with a customer-focused mindset that seeks opportunities to deliver meaningful value.
• A dedication to people-focused leadership, fostering collaboration, innovation, and professional growth by leading by example and nurturing strong relationships that empower others to excel