SEM Senior Lead

Who You Will Be Working With

At PMG, our Paid Search Marketing (SEM) team is a group of passionate strategists and problem-solvers who thrive on delivering impactful search campaigns. We work alongside media strategy, creative, and analytics teams to develop innovative, full-funnel marketing strategies for some of the world’s most exciting brands.

Our team prides itself on a collaborative and growth-oriented culture, where every member’s contributions are valued, and new ideas are always welcome. We constantly challenge ourselves to explore fresh solutions, adapt to industry changes, and uncover opportunities that drive success for our clients. As an SEM Senior Lead, you’ll play a key role in shaping strategies, mentoring team members, and driving exceptional results.

What You Will Do

• Lead the tactical execution and optimization of search programs, managing marketing activities to ensure alignment with client goals and scalable growth.
• Coach and mentor junior team members, providing guidance on account management across platforms like Google Ads, Bing, and others for a variety of clients.
• Develop creative and messaging strategies that align with Google best practices and deliver results for client campaigns.
• Define comprehensive strategies for keyword opportunities, campaign structuring, targeting, and display networks, tailored to meet specific client objectives.
• Monitor and evaluate campaign performance, providing cross-channel recommendations to maximize revenue, return on investment, and overall impact.
• Motivate and inspire teammates, serving as a leader and mentor within PMG’s search team while fostering a collaborative and innovative environment.
• Drive adoption of PMG’s proprietary platform, Alli, integrating its capabilities into client accounts and contributing to its evolution through product recommendations.
• Lead PMG-wide search training, sharing expertise and driving departmental initiatives to ensure team success.
• Integrate technical solutions to create custom strategies that address client-specific business challenges and deliver measurable outcomes.

What You Will Bring

• 6+ years of experience in paid search, with a bachelor’s degree or equivalent experience.
• Advanced expertise in managing paid search platforms such as Google Ads, Microsoft Ads, and Bing Ads to deliver scalable growth and measurable results.
• Proficiency in campaign structuring, keyword expansion, audience targeting, and budget optimization to achieve client objectives.
• Expertise in performance analysis, leveraging metrics to deliver actionable insights and cross-channel recommendations that maximize ROI.
• Strong ability to design and execute A/B testing frameworks and creative testing strategies for continuous improvement.
• Advanced analytical and problem-solving skills to identify opportunities and optimize paid search efforts effectively.
• Proficiency in tools like Microsoft Excel, Google Analytics, and SQL to manage data, uncover valuable insights, and create clear, actionable performance reports.
• Strong communication and collaboration skills to align paid search efforts with broader marketing strategies and ensure cross-functional success.
• A commitment to curiosity and adaptability as a Continual Learner, staying at the forefront of media innovation while prioritizing client success with a Customer-Focused mindset that seeks opportunities to deliver meaningful value.
• A dedication to People-Focused leadership, fostering collaboration, innovation, and professional growth by Leading by Example and nurturing strong relationships that empower others to excel.