SEM Senior Manager

Who You Will Be Working With

At PMG, our Paid Search Marketing (SEM) team is a group of innovative thinkers, strategic problem-solvers, and passionate collaborators. We work alongside media strategy, creative, and analytics teams to craft search marketing strategies that connect brands with their audiences in meaningful and measurable ways.

Our team thrives on curiosity and collaboration, constantly exploring fresh solutions and uncovering opportunities that drive success for our clients. We foster a culture where every individual is empowered to grow, share their ideas, and make an impact. As an SEM Senior Manager, you’ll lead a talented team, shape impactful strategies, and help drive the future of search marketing for some of the world’s most exciting brands.

What You Will Do

• Lead the execution and optimization of complex search programs, ensuring marketing activities align with client goals and deliver measurable results.
• Coach and mentor junior team members, providing guidance on account management across platforms like Google Ads, Bing, and others while fostering professional growth.
• Shape creative and messaging strategies that align with Google best practices and meet client objectives.
• Define advanced strategies for keyword opportunities, campaign structures, targeting, and display networks, driving scalable growth for clients.
• Analyze and monitor campaign performance, providing actionable cross-channel recommendations to maximize revenue and ROI.
• Inspire and motivate teammates, serving as a leader and mentor while fostering collaboration and innovation across the SEM team.
• Drive adoption of PMG’s proprietary technology platform, Alli, integrating its capabilities into client accounts and sharing insights for its continued development.
• Lead PMG-wide search training initiatives, sharing expertise and supporting departmental growth and innovation.
• Integrate technical solutions, tailoring custom strategies to address client-specific challenges and deliver impactful results.
• Manage and develop a team of SEM professionals, deploying resources strategically to maximize individual potential and client outcomes.
• Evaluate resource needs, identifying opportunities to improve efficiency and effectiveness across paid search efforts.

What You Will Bring

• 7+ years of experience in paid search, with a bachelor’s degree or equivalent experience.
• 3+ years of leadership experience, with strong skills in mentoring, training, and managing a high-performing team.
• Expertise in managing paid search campaigns across platforms such as Google Ads, Microsoft Ads, and Bing Ads to deliver measurable client success.
• Strong ability to define and implement advanced strategies for keyword opportunities, campaign structures, audience targeting, and budget optimization.
• Proficiency in cross-channel performance analysis and delivering actionable recommendations to maximize revenue and ROI.
• Experience with A/B testing and creative experimentation to refine campaign strategies and drive continuous improvement.
• Proficiency in tools like Microsoft Excel and Google Analytics to deliver clear, actionable insights and performance reports.
• Advanced problem-solving skills to address client-specific challenges with innovative, custom solutions.
• Proven leadership capabilities to inspire and guide SEM professionals, fostering a culture of collaboration, innovation, and growth.
• Strong communication and collaboration skills to align paid search efforts with broader marketing strategies and ensure cohesive execution.
• A commitment to curiosity and adaptability as a Continual Learner, staying at the forefront of media innovation while prioritizing client success with a Customer-Focused mindset that seeks opportunities to deliver meaningful value.
• A dedication to People-Focused leadership, fostering collaboration, innovation, and professional growth by Leading by Example and nurturing strong relationships that empower others to excel.