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Job Description Summary:
As an Account Based Marketing Strategist (ABM Strategist) on the AMER Account Based Marketing team, this individual is the Marketing lead for their aligned Regional Sales Team(s). The ABM Strategist is responsible for sales engagement and for creating a targeted, account-based marketing plan to build pipeline against Marketing and Sales targets and to accelerate deals to close.
This role is both strategic and tactical, from territory and account planning to operationalizing multi-touch field and ABM programs, to customer and account engagement, follow-up, and optimization. In addition to executing field marketing activities, this role serves as a leader in Rocket's account-based marketing strategy, leveraging intent data and AI-powered insights to support Sales at the top and middle of the funnel.
Essential Duties and Responsibilities:
- Collaborate closely with Sales Leaders and teams through 1:1s, QBRs, and planning sessions to align regional, account-based, and deal-based marketing initiatives with sales goals.
- Develop and execute a targeted, account-centric marketing plan that accelerates existing pipeline, strengthens customer relationships, supports net-new pipeline acquisition, and facilities cross-sell in our installed base.
- Be relationships with your regional sales leaders and serve as a strategic ABM partner to sales, helping AEs prioritize accounts and opportunities using intent data, engagement signals, and AI-driven insights to inform outreach and programs at the top and mid-funnel.
- Represent Rocket software at key industry events and support the sales team as they engage prospects, partners, and customers.
- Lead go-to-market strategies and coordinate integrated marketing tactics to support regional sales, including Account-Based Marketing, field programs, and customer engagement experiences.
- Plan, execute, and operationalize multi-touch account and territory engagement programs, spanning digital, field, executive, and partner-led motions.
- Work with cross-functional teams (solution marketing, creative, marketing operations, and others) to align on strategy, ensure consistent messaging, and deliver a cohesive brand experience.
- Integrate Rocket's partner ecosystem into regional field and ABM strategies, collaborating on joint account plans, campaigns, and events.
- Interpret results from your ABM programs - including pipeline impact, engagement, and ROI; and be able provide insights to continuously refine strategy and execution.
- Embrace Rocket’s strong AI ethos and find ways to drive operational excellence by improving processes, tools, and execution frameworks that scale account-based and field marketing impact.
Required Qualifications:
- At least 5+ years in field marketing, account-based marketing, or B2B regional marketing; prior sales experience is helpful.
- Ideally experience with either Cyber Security or IT Modernization solutions.
- SFDC and 6sense competency
- Bachelor's degree or equivalent.
- Strong knowledge of marketing principles, practices, processes, tactics, and tools, including ABM and data-driven marketing approaches.
- Ability to understand, anticipate, and support Sales priorities and motions.
- Ability to manage vendors, budget, and ROI.
- Drive for operational excellence and superior customer experience.
- Must be willing to travel for 5 or 6 key events per year
- Committed to Rocket's core values of empathy, humanity, trust, and love.
Preferred Qualifications:
- History of budget management
Education:
- BA or BS degree
- Marketing or business strongly preferred
Travel Requirements: Must be willing to travel for 5 or 6 key events per year
Information Security:
Information security is everyone’s responsibility. A fundamental principle of information security at Rocket Software is that all individuals in the organization have a responsibility for the security and protection of company information and IT Resources over which they have control, according to their role.
Diversity, Inclusion & Equity:
At Rocket we are committed to an inclusive workplace environment, where every Rocketeer can thrive by bringing their full selves to work. Being a Rocketeer means you are part of our movement to continually drive inclusivity, diversity and equity in our workforce.
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Rocket Software Inc. is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. Rocket Software Inc. is also committed to compliance with all fair employment practices regarding citizenship and immigration status.
At Rocket Software, we believe AI is a critical enabler of innovation and productivity. All Rocketeers are expected to actively leverage AI-powered tools and technologies, where appropriate, to enhance efficiency, improve decision-making, and deliver greater impact in their roles. Embracing continuous learning and the responsible use of AI is an essential part of how we work.
As part of our commitment to a safe and trustworthy workplace, we include background and reference checks in our hiring process.
Rocket is committed to working with and providing reasonable accommodation to individuals with physical and mental disabilities. If you need special assistance or an accommodation while seeking employment, please call: 781-577-4321 or send an email to people@rocketsoftware.com. We will make a determination on your request for reasonable accommodation on a case-by-case basis.
If you like wild growth and working with happy, enthusiastic over-achievers, you'll enjoy your career with us!
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