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Cambridge, Massachusetts, United States
Hybrid
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About This Role:
The Senior Analyst conducts innovative research and delivers advice to clients through written reports, consulting, client inquiries, and speeches. As part of Forrester’s B2C marketing research team, the Senior Analyst serves leaders who are navigating rapid changes across the advertising technology (adtech) ecosystem and making strategic, organizational, and technology decisions to enable customer-centric advertising strategies. We are looking for a recognized adtech expert who can clearly articulate where the industry is headed, challenge conventional wisdom, and help Forrester’s clients navigate an increasingly complex advertising environment.
The successful candidate brings a strong point of view on the future of adtech and how advertising strategies must shift in response to increasing automation across the adtech stack, shifting consumer trust, and regulatory pressures. You have demonstrated expertise in AI’s various impacts on advertising people, processes, and technologies; the impact of consumer privacy trends and global regulation on identity, audience strategy, targeting, and measurement; and brand safety, trust, and media quality across programmatic and AI-driven environments. You are comfortable assessing and advising on core adtech components — including DSPs, SSPs, and identity audience solutions — and you are motivated to help senior marketing, technology, and digital business executives with their advertising strategies.
Job Description:
Job Requirements:
Please note that the base salary range indicated here is inclusive of all applicable US geographies listed in this requisition, with the exception of New York City. This salary range is based upon the position as described in the job listing. The offered compensation may vary within this range and is dependent upon the successful candidate’s primary work location, experience, training, education, and credentials.
Base salary range: $119,000 - $193,000
Base salary range for New York City, NY: $136,000 – $222,000
The application deadline is July 31, 2026. Please refer to the job posting on Forrester.com careers page if the deadline has been extended.
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ExemptHere at Forrester, we welcome people from all backgrounds and perspectives. Our aim is for all candidates to be able to fully participate in Forrester’s recruitment process. If you would like to discuss a reasonable accommodation, please reach out to accommodationrequest@forrester.com.
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