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New York, New York, United States
Onsite
Kepler executes engineered marketing, where every message and ad delivered helps create a more personalized and productive relationship between brands and their consumers. We do this by acting as clients’ agency of record, as their in-house team, or some hybrid of the two – and by harnessing data and technology across all paid digital media and data-driven CRM channels.
THE TEAM
Kepler’s Strategy & Activation team is comprised of forward-thinking media architects who blend technical platform mastery with high-level marketing intuition. We design integrated media ecosystems across a variety landscapes. Our team stays ahead of data privacy shifts and emerging tech to ensure our clients aren't just participating in the market—they’re defining it.
THE ROLE
As a Senior Analyst, Retail Media Strategy & Activation, you will be a key driver in translating client business objectives into sophisticated, commerce-driven media blueprints. You will oversee the full lifecycle of a campaign—from strategic ideation and tactical planning to hands-on optimization and insight generation.
We are looking for a "Strategic Trader"—someone who understands the why behind the how, leveraging data to tell a retail performance story, and pivoting tactics across paid social and retail networks in real-time to drive incremental growth.
What You Will Do:
Partner with clients to map brand business goals to advanced retail media activation strategies across Walmart Connect, Target Roundel, and emerging commerce platforms.
Lead the end-to-end execution of complex retail media campaigns, ensuring seamless integration between sponsored products, display banners, and on-site/off-site placements.
Own hands-on activation, pacing, and optimization within retail aggregation networks, specifically requiring deep operational excellence in Criteo.
Go beyond basic metrics to analyze the "so what." Use retail sales data, digital shelf metrics, and ROAS to uncover deep consumer insights and optimize for long-term value (LTV).
Develop and execute robust A/B testing frameworks (bidding strategies, keyword match types, and creative formats) to constantly push the boundaries of what’s possible on retail platforms.
Act as a strategic consultant for your clients, translating technical retail platform updates and network shifts into actionable business opportunities during weekly and monthly performance reviews.
Desired Skills and Experience:
Transparency is fundamental to Kepler’s culture. Our compensation strategy is designed to attract, reward, and retain the talented employees that drive Kepler’s growth and success. We aim to offer competitive direct compensation and a rich indirect compensation program that demonstrates the value we place on our employees and their wellbeing.
Total Compensation:
Benefits:
Kepler is a people first organization. If this role piques your interest but you may not check every box, we still encourage you to apply! Studies show that imposter syndrome can prevent women and people of color from applying unless they meet every single qualification. We welcome all who are interested to apply, you just might be a great candidate for this role or others.
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