India - Bangalore, India
Onsite
Job Title Senior Analyst / Specialist – Salesforce Marketing Cloud
This Senior Analyst role focuses on leading marketing automation initiatives on Salesforce Marketing Cloud and Salesforce Data Cloud, driving sophisticated, data-led campaigns that support AstraZeneca’s mission to deliver life-changing medicines. Working with global collaborators, the position blends hands-on technical delivery, architecture build, and project leadership to transform how we engage customers across channels. Ready to compose the future of our MarTech stack and see your work directly influence patient impact?
Lead end-to-end MarTech transformation and migrations moving away from legacy systems toward Salesforce Marketing Cloud, planning cutovers, managing risks, and scaling solutions across multiple markets.
Define and detail future-state architecture, processes, and governance models that align with business goals, regulatory requirements, and data governance standards.
Partner with IT and external vendors to coordinate integrations and data flows, crafting robust integration architectures and scalable client information frameworks.
Build, configure, and implement SFMC solutions spanning Email Studio, Journey Builder, Automation Studio, CloudPages, Interaction Studio, SMS, push, and WhatsApp, integrating Einstein capabilities effectively.
Build and refine multi-channel customer journeys with strong contact governance, throttling rules, and reusable assets such as templates and content blocks.
Develop dynamic, personalized content using AMPscript, HTML, SQL/SOQL, and JSON; apply Salesforce connectors and relevant code (e.g., Apex, JavaScript) where needed to meet complex requirements.
Oversee campaign data operations from end to end, including data extensions, automations, filters, and triggered sends, while maintaining high standards of data quality through cleaning, transformation, and standardization.
Execute, monitor, and troubleshoot campaigns to ensure accurate segmentation, strong deliverability, consistent rendering quality, and reliable orchestration across channels.
Implement data-driven automations, experimentation frameworks (including A/B testing), and optimization strategies across Data Cloud and Marketing Cloud to improve performance and scalability.
Collaborate closely with stakeholders and omnichannel specialists to translate business needs into technical solutions and DevOps practices that continuously enhance data integration and campaign operations.
6–8 years of experience in Marketing Automation with 4–6 years of hands‑on Salesforce Marketing Cloud expertise
Strong hands-on delivery experience with Email Studio, Journey Builder, Automation Studio, and CloudPages
Proven experience designing and executing multi‑channel campaigns (Email, SMS, Push; WhatsApp exposure preferred)
2-3 years of Project Management experience.
Highly self‑motivated, with deep expertise in operational excellence and driving process improvements.
Excellent business acumen and communication skills.
Strong focus on customer centricity and customer experience.
Experience in MarTech transformation or migration from legacy platforms to Salesforce Marketing Cloud
Experience with marketing campaign design and implementation and/or with brand teams, executing promotions or campaigns
Experience with technologies and processes for content management systems, digital asset management software, web content management
Experience establishing new ways of working, reusable journey frameworks, and campaign best practices
When we put unexpected teams in the same room, we unleash bold thinking with the power to inspire life-changing medicines. In-person working gives us the platform we need to connect, work at pace and challenge perceptions. That's why we work, on average, a minimum of three days per week from the office. But that doesn't mean we're not flexible. We balance the expectation of being in the office while respecting individual flexibility. Join us in our unique and ambitious world.
At AstraZeneca, work has real purpose: every campaign delivered and every journey optimized helps the enterprise run faster and smarter so more time can be spent on delivering life-changing medicines to patients. Teams are empowered to experiment with new technology and digital innovation, take smart risks, and turn ideas into reality at pace. Colleagues collaborate across markets and functions in a networked environment that values curiosity, open dialogue, and diverse perspectives. With access to complex global challenges, cutting-edge tools, and a culture that rewards impact and continuous learning, this is a place to build an exceptional reputation while contributing to something bigger than any single project.
If this role matches your skills and ambitions, apply now to join us on this journey!
Date Posted
01-Jul-2026Closing Date
05-Jul-2026AstraZeneca embraces diversity and equality of opportunity. We are committed to building an inclusive and diverse team representing all backgrounds, with as wide a range of perspectives as possible, and harnessing industry-leading skills. We believe that the more inclusive we are, the better our work will be. We welcome and consider applications to join our team from all qualified candidates, regardless of their characteristics. We comply with all applicable laws and regulations on non-discrimination in employment (and recruitment), as well as work authorization and employment eligibility verification requirements.