Senior Area Marketing Manager, Women’s Health - Southeast

Travel Required for this Position:

• 30%.
  
  

Location:

• This position will support all regions in the Southeast Sales Area - This person can live anywhere in the Southeast Sales Area (VA, MD, DE, DC, NC, SC, GA, FL, AL, AR, MS, TN).
• Remote but must be willing to be in the field for up to 30% of the time. Must live close to a major regional airport able to travel anywhere in the Southeast Sales Area easily.

Travel dates are flexible and are sometimes clustered.

The Sr. Area Marketing Manager, Women’s Health will develop and execute marketing initiatives to drive adoption of and promote Natera’s genetic tests, UX offerings, and patient education tools to OBGYN, MFM, and GC providers and their patients. This is a unique opportunity to join a growing marketing team and create multi-channel campaigns for market-leading products that impact healthcare for millions of patients.. This role reports to the Sr. Director, Women’s Health Area Marketing and will support a whole Sales area (e.g., West, Northeast, Southeast, or Central US) based on the candidate’s place of residence.

Primary Responsibilities

• Collaborate with other (regional and HQ-based) Marketing team members as well as Medical Affairs and Sales team members to develop and execute regional HCP (healthcare professional) programs, marketing campaigns and print and digital tools to communicate the value and increase adoption of Natera genetic tests.
  
• Identify appropriate channels to deploy marketing messaging in the region.
  
• Customize content from existing marketing campaigns, programs, and materials as appropriate for the region.
  
• Aid Medical Affairs in content development and speaker selection for regional HCP programs and congresses.
  
• Manage logistical support (e.g. venue booking, ordering of materials, sponsorship booking) for local speaker programs, regional conferences, and other regional HCP programs.
  
• Establish and maintain relationships with opinion leaders, external speakers, and medical associations in the region in partnership with Medical Affairs and the local Sales team.
  
• Effectively manage marketing projects and timelines.
  
• Track ROI for regional marketing programs and campaigns.
  
• Gather and analyze quantitative and qualitative data to generate insights on customer needs / competitive landscape and to evaluate the effectiveness of marketing messaging in the region.
  
• Work with Marketing Director on reporting regional insights to executive leadership and marketing peers
  
• Partner with local Sales teams to develop customized marketing plans
  
  

Qualifications

• B.A. or B.S. degree required. Advanced degree preferred.
  
• Minimum of 3 years of professional experience, which includes healthcare product marketing, product management, sales, medical affairs or strategic consulting experience.
  
• Experience in life sciences, health technology, or diagnostics preferred.
  

Knowledge, Skills & Abilities

• High integrity.
  
• Strong interpersonal skills.
  
• Project management including organization, attention to detail, and timeline tracking.
  
• Exposure to marketing products and services in healthcare, including synthesizing clinical information and composing concise promotional copy.
  
• Strong collaboration and leadership skills with cross-functional teams.
  
• Basic Microsoft Powerpoint skills. Strong written and verbal communication skills.
  
• Basic Microsoft Excel skills. Analytical, problem-solving mindset required.
  
• Experience in gathering customer insights and translating insights into actionable plans.
  
• Experience presenting technical content to lay and/or professional audiences in small, mid-size, and large groups preferred.
  
• Familiarity with, interest in field marketing channels and tactics preferred.
  
  

Physical Demands & Work Environment

• Duties will be either performed in a home office setting or in the field with customers.
  
  • This position requires the ability to use a computer keyboard, communicate over the telephone and read printed material.
    
  • This position requires overnight travel.
    
    

Duties may require working outside normal working hours (evenings and weekends) at times.