Senior Associate, Activation Linear Planning, Italy

Role Summary and Impact 

The Senior Associate, Activation Linear Planning independently manages the planning, implementation, and optimization of standard offline media campaigns across TV, Print, and Radio. The role ensures accurate delivery, budget control, and reporting, translating campaign data into tactical recommendations and supporting junior team members. 

Skills and Experience 

• Independently develop and implement offline media plans across TV, Print, and Radio, based on agreed objectives and budgets. 

• Manage standard planning activities end-to-end, including campaign setup, monitoring, optimization, and reporting. 

• Conduct competitive analyses and translate data into clear insights and tactical recommendations. 

• Monitor campaign delivery and budget allocation, identifying discrepancies and proposing corrective actions. 

• Use media planning tools such as Kubik, Arianna, Kimono, AQX, MCS, and NetBox. 

• Coordinate with internal teams, creative agencies, and media owners to support accurate and timely campaign execution. 

• Share best practices and provide operational guidance to Associates, escalating complex or non-standard issues to the Manager. 

• 3+ years of experience in media planning, preferably within a media agency, with solid knowledge of TV planning and familiarity with Print and Radio. 

• Strong analytical, organizational, and communication skills, with proficiency in Microsoft Office and good command of English. 

Life at WPP Media & Benefits 

Our passion for shaping the next era of media is powered by our commitment to Be Extraordinary, investing in our employees to inspire transformational creativity. We also Lead Optimistically, firmly believing in and Championing Growth and Development for every individual. This commitment allows WPP Media employees to leverage the extensive global WPP Media & WPP networks to pursue their passions, build vital professional connections, and learn at the cutting edge of marketing and advertising. 

We Create an Open environment built on trust and respect, where everyone feels they belong and has opportunities to progress. This inclusive culture is fostered through a variety of employee resource groups and frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our comprehensive benefits package reflects this commitment, including competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days. 

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We believe the best work happens when we're together, fostering creativity, collaboration, and connection in this open and supportive environment. That's why we’ve adopted a hybrid approach. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process. 

Our main benefits: 

• Corporate Benefits & Discounts Platform 

• Employee Wellbeing & Support Programs 

• Language Platform: Access to English and 49 other languages, plus 1 complimentary guest account 

• Dedicated e-learning platform for all employees (at least 2000+ courses) 

• Ticket Restaurant for every working day 

• Non-Occupational Accident Insurance 

• Company-paid Life Insurance 

• Tax Assistance Services Support (tax return) 

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