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Job Summary
The Senior Associate - Channel Execution is part of the Marketing Services organization, which enables marketing campaigns, customer communications, and customer engagement initiatives through campaign management, audience management, and channel execution. Within Marketing Services, Channel Execution builds, tests, deploys, and optimizes customer communications and digital experiences across channels.
Working independently, the role executes email communications, customer journeys, and digital experiences by configuring content, templates, offers, personalization, and decision logic. The role translates business requirements into execution-ready solutions, partners with business and technical stakeholders, resolves delivery issues, and improves execution quality, efficiency, and customer experience.
Essential Job Functions
- Independently configure, test, deploy, monitor, and support customer communications, journeys, and digital experiences across channels. Build and maintain content, templates, offers, personalization, decision logic, and other execution components aligned to business requirements and channel standards. - (35%)
- Execute testing and optimization activities across customer communications and digital experiences. Analyze results, identify performance opportunities, troubleshoot content and delivery issues, and recommend improvements that strengthen customer experience, execution quality, and operational efficiency. - (25%)
- Partner with business and technical stakeholders to understand objectives, translate requirements into execution-ready solutions, evaluate channel considerations, coordinate delivery, and provide recommendations that support accurate and timely customer communications, journeys, and digital experiences. - (20%)
- Apply working knowledge of marketing technologies, channel platforms, journey capabilities, content management, and digital marketing practices. Support the testing, implementation, and adoption of new capabilities, features, and workflow improvements that increase execution effectiveness and scalability. - (10%)
- Apply channel execution controls, governance practices, quality standards, and risk requirements. Lead identification and resolution of execution issues while ensuring customer communications and digital experiences are accurate, compliant, and aligned with business and customer experience expectations. - (10%)
Minimum Qualifications
- Bachelor’s Degree in Marketing, Marketing Information Systems, Business, Communications, Digital Media, Information Systems, Computer Science, or a related field.
- 2-3 years of experience executing marketing campaigns, digital marketing, customer communications, content publishing, website management, customer engagement programs, or related functions, including independent ownership of assigned work and deliverables.
- 1+ years of experience using an enterprise email, marketing automation, customer engagement, journey orchestration, or campaign execution platform to build, test, deploy, monitor, or optimize customer communications.
- 1+ years of experience configuring and delivering digital content, personalized communications, customer journeys, website experiences, mobile experiences, or related customer engagement activities using content management, digital experience, or channel execution technologies.
- 1+ years of experience applying testing methodologies, troubleshooting execution issues, monitoring channel delivery, or improving customer communications, content experiences, channel performance, or operational processes.
Preferred Qualifications
- Master’s Degree in Marketing, Marketing Information Systems, Business Administration (MBA), Communications, Digital Media, Information Systems, Computer Science, or a related field.
- Experience using Adobe Journey Optimizer, Salesforce Marketing Cloud, Braze, Epsilon PeopleCloud Messaging, Acoustic, or a similar enterprise email, marketing automation, or customer engagement platform.
- Experience using Adobe Experience Manager, Movable Ink, or similar technologies to support content management, digital asset management, personalization, dynamic content, experimentation, analytics tagging, or digital experience delivery.
Skills
- Marketing Campaigns
- Adobe Experience Platform (AEP) Journey Orchestration
- Content Management
- Digital Experiences
- Marketing Automation
- CSS HTML
Reports To: Associate Manager and above
Direct Reports: 0
Work Environment
- Normal office environment, hybrid.
Other Duties
This job description is illustrative of the types of duties typically performed by this job. It is not intended to be an exhaustive listing of each and every essential function of the job. Because job content may change from time to time, the Company reserves the right to add and/or delete essential functions from this job at any time.
About Bread Financial®
At Bread Financial, you’ll have the opportunity to grow your career, give back to your community, and be part of our award-winning culture. We’ve been consistently recognized as a best place to work nationally and in many markets and we’re proud to promote an environment where you feel appreciated, accepted, valued, and fulfilled—both personally and professionally. Bread Financial supports the overall wellness of our associates with a diverse suite of benefits and offers boundless opportunities for career development and non-traditional career progression.
Bread Financial® (NYSE: BFH) is a tech-forward financial services company that provides simple, personalized payment, lending and saving solutions to millions of U.S. consumers. Our payment solutions deliver growth for some of the most recognized brands in travel & entertainment, health & beauty, technology, electronics, jewelry, home and specialty apparel through our co-brand and private label credit cards and pay-over-time products providing choice and value to our shared customers. Additionally, we offer Bread Financial general purpose credit cards and saving products that empower our customers and their passions for a better life.
Bread Financial proudly marks 30 years of success in 2026. To learn more about our global associates, our performance and our sustainability progress, visit breadfinancial.com or follow us on Instagram and LinkedIn.
Job Family:
Marketing
Job Type:
Regular
