Senior Associate Director, Marketing

Accountabilities:

• Brand Strategy & Campaigns: Support the planning and execution of brand strategy initiatives, developing and managing campaigns while protecting brand consistency and coordinating production timelines and internal and external rollouts.
• Paid Media: Manage agency relationships and direct paid media strategy, including planning, budget allocation, audience strategy, campaign execution, and performance reporting to maximize reach and return on investment.
• Integrated Initiatives: Lead planning and execution for key organizational initiatives, including Volunteer Engagement and Alzheimer’s & Brain Awareness Month, partnering across teams and business functions to develop and implement integrated marketing and communications plans.
• Field Marketing Guidance: Provide experienced marketing guidance to field teams and stakeholders, helping ensure priority initiatives are executed effectively and consistently across locations and audiences.
• Content Strategy: Provide strategic direction for engaging, mission-focused content across earned media, social media, direct marketing, and other channels, tailoring communications to different audiences and organizational priorities.
• Content Review: Review and edit marketing copy while advising internal and external partners and team members on content effectiveness, consistency, messaging, and brand standards.
• Marketing Collateral: Direct and oversee the development of internal and external marketing materials, advertising assets, website and landing-page content, merchandise, and other collateral.
• Cross-Functional Collaboration: Partner across the Concern and Awareness division and broader organization to align marketing activities with strategic priorities and ensure coordinated execution across initiatives.
• Agency & Partner Management: Build effective working relationships with external agencies and internal stakeholders, providing direction and coordination throughout campaign planning and delivery.
• Diversity, Equity & Inclusion: Uphold and incorporate the organization’s commitment to diversity, equity, and inclusion throughout marketing strategy, content, campaigns, and stakeholder engagement.

Requirements

• Education: Bachelor’s degree in marketing, advertising, communications, or a related field preferred, or equivalent professional experience; a master’s degree in marketing, advertising, communications, or a related discipline is also relevant.
• Professional Experience: 7–10 years of relevant marketing experience, with approximately 10 years preferred and agency experience considered an advantage.
• Marketing Expertise: Strong knowledge of integrated marketing, brand strategy, campaign development, paid media, content strategy, and multi-channel communications.
• Campaign Management: Demonstrated ability to manage multiple marketing initiatives simultaneously, coordinate timelines, and translate strategic priorities into effective execution.
• Agency Management: Experience working with and directing external agency partners, including campaign planning, media strategy, budgets, execution, and performance reporting.
• Content & Communications: Strong editorial judgment and the ability to develop, review, and refine compelling content for different audiences and communication channels.
• Strategic Thinking: Ability to connect marketing activities to broader organizational objectives while balancing brand consistency, audience needs, performance, and execution.
• Collaboration: Strong interpersonal and communication skills, with the ability to influence and guide stakeholders across different teams and levels of an organization.
• Organization: Excellent project management, prioritization, and coordination skills, with the ability to work effectively across multiple concurrent initiatives.
• Inclusive Mindset: Demonstrated commitment to diversity, equity, and inclusion and the ability to incorporate inclusive perspectives into marketing work.

Benefits

• Salary: Base salary range of $90,000–$120,000 USD, associated with Grade 509.
• Work Arrangement: Fully remote position within the United States.
• Employment Type: Full-time, 37.5 hours per week.
• Healthcare: Comprehensive medical, dental, and vision coverage, along with flexible spending accounts.
• Insurance & Protection: Short- and long-term disability coverage, life insurance, and long-term care insurance.
• Retirement: Access to a comprehensive 401(k) retirement plan.
• Paid Time Off: Generous PTO, 12 annual holidays, and paid family leave.
• Additional Paid Days: Annual Cultural & Heritage Day, Volunteer Day, School Visitation Day, and Elder Care Facility Day.
• Professional Development: Tuition reimbursement and opportunities to support continued learning and development.
• Mission-Driven Impact: Opportunity to contribute your marketing expertise to initiatives supporting individuals, families, caregivers, and communities affected by Alzheimer’s and dementia.
• Inclusive Culture: Work in an environment committed to diversity, equity, inclusion, health equity, and equal opportunity.