Senior Associate, Field Event Marketing

Position Summary:

The Field Event Marketing Senior Associate is a hands-on marketer who turns Pareto’s event strategy into best-in-class, effective field experiences.

From qualification to planning, execution to follow-up, this role equips RVPs, consultant offices, and National partners to deliver consistent events that support audience needs and business goals. The Manager partners with Marketing, Events, Training, Revenue Operations, Sales, and National partners to execute approved strategy, track results, and improve the event programs over time.

Key Responsbilities:

Manage Field Event Intake and Portfolio

• Own the intake and qualification process for field events
• Assess each event’s business impact, audience, and strategic importance to determine Marketing resource allocation
• Maintain the event calendar and tracking process across field events
• Create enablement toolkits to support field events

Execute Field Events

• Own execution of qualified events from kickoff through post-event reporting
• Partner with the Pareto Sales team, broker offices, and National agencies to confirm event goals, target audience, budget, agenda, promotional approach, and timelines.
• Launch registration pages, invitations, email campaigns, and supporting promotional materials.
• Customize Marketing resources for local events and coordinate required resources with Design, Marketing Operations, Sales, and other partners.

Own Field Event Logistics, Budgets, and Materials

• Source venues, obtain quotes, manage vendor relationships, and coordinate field event logistics.
• Manage field event budgets and approvals; provide regular budget updates to Sales, Marketing, and Events leadership.
• Coordinate printing, promotional items, AV requirements, and onsite needs.
• Develop run-of-show documentation and confirm readiness with Pareto teams, consultant partners, and vendors.
• Prepare and send field marketing kits, and maintain the materials and processes needed to support field events consistently.

Track Performance and Improve Field Event Execution

• Track registration, attendance, and post-event outcomes against event goals; provide regular reporting and recommendations to improve performance.
• Partner with RVPs and partners on attendee recruitment and post-event nurture.
• Manage follow-up and handoffs with RVPs and National partners so participants have a clear post-event journey.
• Escalate risks and implement corrective actions when events are underperforming.
• Conduct post-event surveys and stakeholder debriefs; contribute to monthly and quarterly reporting.
• Identify opportunities to improve field event performance, attendee experience, and operational efficiency.

Build Strong Field Partnerships

• Serve as the primary Event Marketing contact for assigned events.
• Build trusted relationships with RVPs, consultant offices, and National partners through clear communication, timely follow-up, and proactive coordination.
• Maintain a feedback loop with partners and internal teams to identify needs and improve event support.

Required Skills & Qualifications:

• Strong field event marketer with a practical understanding of how local and partner-led events support business priorities.
• Skilled at managing end-to-end event execution, including registration, venue sourcing, vendors, budgets, materials, and onsite readiness.
• Effective partner to Sales and field teams; able to understand local needs and translate them into clear, executable event plans.
• Highly organized project manager who can coordinate multiple events, deadlines, vendors, and stakeholders at once.
• Resourceful and service-oriented, with sound judgment about when to customize support and when to use scalable tools and processes.
• Comfortable tracking performance, identifying risks, and recommending changes based on data and partner feedback.
• Clear communicator who can coordinate across Marketing, Events, Sales, Training, Revenue Operations, and external partners.
• Experience in healthcare, employee benefits, insurance, or another complex B2B environment preferred.
• Experience working with brokers, consultants, or National agency partners preferred.

Minimum Requirements:

• 5+ years of experience in field marketing, event marketing, or a related B2B marketing role.
• Demonstrated experience managing events from planning through execution and post-event reporting.
• Experience coordinating event budgets, venues, vendors, registration, printed materials, and onsite requirements.
• Experience partnering with Sales or field teams to promote events and support attendee recruitment.
• Experience tracking event registration, attendance, or other performance measures and using results to improve execution.
• Ability to travel for onsite events; occasional evening or weekend work may be required.
• Bachelor’s degree or equivalent experience.

Perks & Benefits:

• Fully paid medical, dental, and vision benefits.
• Flexible PTO
• 401k company contribution
• Tuition reimbursement
• Professional development allowance
• Transportation allowance and daily parking reimbursement 
• Engaging hybrid work environment