Senior Associate, OOH Solutions

Role Summary and Impact 

In this role you will be responsible for the development of OOH and print campaigns across a variety of WPP Canada clients. We are seeking someone who has a point of view to drive holistic media plans that deliver results. This position work closely with senior management and agency partners to create and evaluate media strategies based on business goals and the competition. 

Your Impact: 

• Day-to-day responsibility involving the planning of OOH and print campaigns 
• Present media plan recommendation and POV’s to planning teams
• Oversee campaign management from initial campaign briefing through to post campaign reporting and analysis 
• Decision making on campaign optimization and strategic changes 
• Ensure media plans deliver on client objectives, are strategic and meet efficiency goals 
• Assist with tracking media expenditures to ensure agency and client budget compliance 
• Maintain strong relationships with agency planning teams/Manage client requests – i.e. plan changes, budget changes, provide marketplace information 
• Working closely with Associate Director and Manager
• Mentor and train team's coordinator
• Investigate industry news and information to further enhance knowledge of the media industry 

Skills and Experience Your Qualifications: 

• Minimum 3+ years of related experience, traditional media planner, and in media, investment or strategy teams within an established media agency 
• University or College degree/diploma in Media, Marketing, Business, or related field; OR equivalent professional work experience 
• Experience working with a range of clients 
• Demonstrates a deep understanding of the OOH (digital, static and programmatic) and print landscape  
• Proficient with Microsoft Office Suite 

About You: 

• Demonstrates accuracy and attention to detail 
• Ability to communicate concisely and clearly both orally and in writing 
• Self-starter who demonstrates initiative 
• Ability to manage multiple projects 
• Ability to delegate and oversee Coordinator workload 
• Team player who can step in and help drive strategy against a landscape that is in constant change 
• Thrives in fast paced environment 

Life at WPP Media & Benefits

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.   

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers. We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process. Please read our Privacy Notice (https://www.wppmedia.com/pages/privacy-policy) for more information on how we process the information you provide. While we appreciate all applications received, only those candidates selected for an interview will be contacted.