Senior Associate, Paid Media

What You’ll Do

• Own paid media programs end to end, from launch planning through delivery and results, primarily on Meta and Google, ensuring each program hits its goals at a healthy margin.
• Develop targeting and audience strategies for condition-specific programs, balancing scale, cost efficiency and the audience quality our partners pay for.
• Lead creative and messaging tests, partnering with creative teams to refresh assets and improve performance.
• Monitor performance, diagnose issues, and independently make optimization decisions that improve delivery and efficiency.
• Manage budgets and monthly cost forecasts for your programs, keeping spend aligned to goals and flagging revenue or margin risk early.
• Deliver clear performance readouts and recommendations to internal stakeholders, highlighting wins, risks and opportunities.
• Partner with Sales, Client Services, Ad Operations, Site Marketing, Product Marketing and Performance teams to launch programs on time and resolve delivery challenges.
• Mentor and support junior team members, sharing best practices and helping them grow in campaign management.
• Stay ahead of platform, privacy and industry changes, and lead tests of new channels, automation and AI-assisted workflows that make the team more efficient.

What We’re Looking For

Required:

• Bachelor’s degree in Marketing, Advertising, Business or a related field, or equivalent experience.
• 3–5 years of hands-on paid media experience, owning campaigns end to end.
• Proven track record of managing campaigns and budgets against delivery or revenue goals.
• In-depth knowledge of Meta Ads Manager and/or Google Ads, including testing, targeting and optimization strategy.
• Strong analytical skills: able to diagnose performance issues and turn data into clear decisions independently.
• Excellent project management and organization; able to own multiple programs and priorities at once.
• Advanced Excel/Google Sheets skills (complex formulas, pivot tables, pacing and forecast models).
• Ability to work collaboratively with cross-functional and partner-facing teams.
• Strong written and verbal communication skills, including presenting results to stakeholders.

Preferred:

• Experience in health, pharma or publisher-side media.
• SQL or experience working with large datasets (e.g., Databricks).
• Forecasting or P&L exposure (margin, cost planning).
• Experience mentoring or training junior team members.

Pursuant to various state Fair Pay Acts, below is a summary of compensation elements for this role at the company. The following benefits are provided by RVO Health, subject to eligibility requirements.

• Starting Salary: $80,000 - $90,000
  *Note actual salary is based on geographic location, qualifications and experience
• Health Insurance Coverage (medical, dental, and vision)
• Life Insurance
• Short and Long-Term Disability Insurance
• Flexible Spending Accounts
• Paid Time Off
• Holiday Pay
• 401(k) with match
• Employee Assistance Program
• Paid Parental Bonding Benefit Program
• Pharmacy Benefits
• Income Protection Plans
• Pet Services Plans
• Mental Health Support
• Wellness Coaching
• HSA- Health Savings Account
• Commuter Benefits
• Gym & Fitness Center Discount Program

Hiring Timeline Notice

THIS POSTING IS FOR A CURRENT VACANCY AND THE EMPLOYER INTENDS TO FILL THIS POSITION BY 1/28/2027.

Who We Are: 

RVO Health is a health-technology company created through a joint venture between Red Ventures and UnitedHealth Group’s Optum. Together, we’ve brought some of the most trusted names in healthcare under one roof, including Healthline, Healthgrades, Fullspan Health, Medical News Today, Optum Perks, and more. We're the #1 source for doctor search in the U.S. Every day, people turn to our brands in moments that matter to find reliable health information, connect with doctors, save money on prescriptions, and take meaningful action on their wellbeing.

RVO Health is an equal opportunity employer that does not discriminate against any employee or applicant because of race, creed, color, religion, gender, sexual orientation, gender identity/expression, national origin, disability, age, genetic information, veteran status, marital status, pregnancy or any other basis protected by law. Employment at RVO Health is based solely on a person's merit and qualifications.   

We are committed to providing equal employment opportunities to qualified individuals with disabilities. This includes providing reasonable accommodation where appropriate. Should you require a reasonable accommodation to apply or participate in the job application or interview process, please contact accommodations@rvohealth.com.

We do not provide visa sponsorship for this role at this time.

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