Senior Brand Manager Social Media

ABOUT US 

The Absolut Company oversees the production, packaging and marketing of Absolut Vodka, Kahlúa and Malibu as part of the Pernod Ricard Group, a global leader in spirits and wine. Based in Stockholm, Sweden, and part of Pernod Ricard’s Crystal Brand Unit, we uphold the Group’s commitment to excellence by offering some of the world’s most renowned and enduring spirits. 

We aim to redefine the global spirits market by inspiring people from all backgrounds to connect, share ideas and enjoy our products responsibly. We are also committed to long-term sustainability, acting in the best interests of consumers, society, the environment and our employees. 

We seek talented, bold individuals to join our team and drive innovation. After all, our brands are defined by lifestyle and mindset, but it is our people who define who we are. So, whether you are just starting your career or looking to take it to the next level, we offer a dynamic and supportive work environment that will help you grow.  

 

 

ABOUT THE ROLE 

Ready to stop the scroll and put Malibu and Kahlúa at the heart of culture? 

 

As Senior Brand Manager Social Media, your role is to put Malibu and Kahlua at the center of culture, owning and leading our social platforms to drive relevance, conversation, and connection with our audience. 

You are highly creative, agile, and culturally obsessed storyteller who lives and breathes social media. You know how to translate trends and social chatter into native, high-performing content for TikTok, Instagram, and beyond, and to build social content strategies that connect meaningfully with consumers across every platform. The role demands a deep cultural understanding, always staying ahead of pop culture, where the target audience acts and lives. 

You have strong production experience and platform fluency, understanding how to craft and execute best in class, platform native content including influencer and paid content, and build digital stories across a spectrum of platforms such as TikTok, Instagram, and other platforms as the social landscape evolves. You are also data driven, using social performance insights to continuously sharpen content and strategy. 

You make the above happening by inspiring, motivating, and collaborating with key markets, ensuring social creative content comes to life in a way that inspires discovery, drives brand preference, elevates consideration, and fosters advocacy.  

Please note that this is an 18 months contract, reporting to the Head of Digital & Social Media.

 

Main responsibilities and tasks: 

 

• Lead development of the Brand Social Media strategy  

• Lead creative content development, supported by the Comms team, across organic, influencer, and paid social activities  

• Own performance tracking and optimization of social strategy and activations, using data to inform decisions  

• Manage and strengthen the relationship with the external social media agency, ensuring effective strategic partnership  

• Create brand guidelines for markets covering influencer and campaign activations 

• Guide and support Key Markets to ensure quality and consistency of social content execution 

 

 

WHY JOIN US 

 

We aspire to foster an authentic, open, challenging and innovative culture that supports your long-term professional development. And so, we have created a working environment at The Absolut Company that allows you to thrive.  

 

We champion inclusion and value different perspectives. We want our people to be their own authentic selves, and we are committed to building a workplace that reflects our global consumer base. We are proud to be recognised among Forbes World's Best Employers and Equileap's top 100 Employers for Gender Equality. Conviviality is in our DNA and connects us beyond borders – you will always be welcomed for who you are and the strengths you bring.  

This role could be for you if you: 

• University degree in business/marketing  

• Minimum of 8 years marketing experience, ideally within a globally managed business, from major FMCG companies, spirits, or leading global brands known for social first work  

• Proven experience building and scaling social first content, ideally with hands on knowledge of TikTok, Instagram, and emerging platforms  

• Experience working with digital or social agencies, influencers, and content production, either client side or agency side  

• Comfortable using social analytics and performance data to inform content and strategy decisions  

• Strong creative acumen, with an instinct for what makes content culturally relevant and high performing  

• Deep understanding of global trends and cultural nuances across markets  

• Must be fluent in English, other languages can be beneficial 

 

APPLICATION 
 
If this role sounds like it is for you, don’t hesitate to apply. As an international company, our working language is English, so please submit your application in English. All new employees are subject to a six-month probationary period and some positions may require a background check. We look forward to hearing from you. 

 

For more information about the position or the process, please contact Sara Vigliotti, Head of Talent (sara.vigliotti@pernod-ricard.com). We review applications on an ongoing basis, so please send your application as soon as possible.  

 

As a skills-based organisation, we ensure fair processes and equal opportunities. If you need extra support or accommodation during the recruitment process, please contact us. We are here to support you and welcome your application.

Job Posting End Date:

2026-11-04

Target Hire Date:

2026-11-13

Target End Date:

2026-11-14