Senior Brand Marketing Manager

Job Description

Just imagine turning global direction into Nordic brand growth people can see and feel. Then make it real.

About the role

As our Senior Brand Marketing Manager on a permanent contract, you'll lead the Nordic Brand Marketing team and shape audience, portfolio and campaign strategies that strengthen the LEGO® Brand and accelerate business growth across Nordic markets. You'll turn global direction into locally relevant, commercially impactful plans. You'll also guide execution across audiences, themes and campaigns, while inspiring the team and contributing to the Nordic Marketing Leadership Team.

Please note: This position is based in Billund and follows a hybrid working model with 3 days in the office and up to 2 days remotely. Relocation support isn't offered for this role.

Please apply with an English CV.

Required Qualifications

• Managed multi-market brand or audience strategies from annual planning through campaign activation and performance review.
• Built go-to-market strategies that translated global direction into Nordic audience, portfolio and campaign plans.
• Built joint launch and campaign plans with Sales, E-commerce and Trade Marketing across multiple markets.
• Led brand or audience teams with measurable and documented commercial impact.
• Delivered campaigns using paid media, owned channels, earned media and retail or shopper activation.
• Managed significant marketing investments with clear ownership of commercial outcomes.

Preferred Qualifications

• Reallocated marketing budgets between campaigns, audiences or channels using sales and campaign performance data.
• Changed media spend, channel mix or campaign activity using campaign performance results.
• Rolled out new marketing planning processes or operating models across multiple teams or markets.

What you'll build

• Lead, coach and develop the Nordic Brand Marketing team, creating clear priorities and strong accountability for delivery.

• Define and lead Nordic go-to-market, brand and audience strategies, translating global direction into locally relevant market plans.

• Turn strategy into integrated activation across paid, owned, earned and shared touchpoints, with clear links between audiences, campaigns and commercial priorities.

• Own marketing performance and commercial delivery across audiences, themes and launches, using results to shape priorities and recommendations.

• Manage and optimise significant marketing investments, balancing short-term business delivery with long-term brand building.

• Use campaign and performance measures to improve marketing effectiveness and build a practical test-and-learn approach.

• Partner closely with Sales and Operations to identify growth opportunities, address performance challenges and bring the audience perspective into business decisions.

• Build strong partnerships across Nordic and global marketing teams, agencies, retailers and strategic partners to deliver joined-up plans and execution.

• Contribute as a member of the Nordic Marketing Leadership Team and help guide the function through transformation and change.

If you've worked in a role where you led brand and audience teams, delivered measurable commercial impact and turned strategy into execution, you'll feel at home here. What matters most is combining commercial focus with thoughtful people leadership, pragmatic execution and constructive collaboration.

Life on the team

You'll join the Nordic Marketing Team within Western Europe, reporting to the Head of Marketing, Nordics. The team shapes audience plans, portfolio direction, campaigns, partnerships and commercial performance. Colleagues work with strong team spirit and a flexible hybrid rhythm. You'll bring strategic thinking, commercial judgement, a growth mindset and accountability, while helping people develop through change.

What success looks like

Success means becoming a trusted member of the Nordic Marketing Leadership Team while strengthening audience performance from strategy through execution. Over the next 12–18 months, you'll help advance audience-led planning, growth across consumer groups, marketing effectiveness and performance management. You'll work closely with the Head of Marketing, marketing leadership peers, Trade Marketing, Media and E-commerce Marketing, Brand Relations, Marketing Planning and Performance, Sales and Operations, and Western Europe and global integrated marketing teams.

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Applications are reviewed on an ongoing basis. However, please note we do amend or withdraw our jobs and reserve the right to do so at any time, including prior to any advertised closing date. So, if you're interested in this role we encourage you to apply as soon as possible.

What’s in it for you?

Here is what you can expect:

Family Care Leave - We offer enhanced paid leave options for those important times.

Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.

Wellbeing - We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.

Colleague Discount – We know you'll love to build, so from day 1 you will qualify for our generous colleague discount.

Bonus - We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.

Your workplace: Your workplace will be the office, store or factory specified in this advert.

Hybrid Working: Our hybrid work model, Best of Both offers you the option of flexibility to work from home up to two days per week. Your People Leader will discuss the principles of the model, including how this option applies to your role and team.

Learn more about our benefits, culture and workplace experience here

Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.

The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age and religion) to apply for roles in our team.

The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.

Thank you for sharing our global commitment to Children’s Rights.

Just imagine building your dream career.

Then make it real.

Join the LEGO® team today.