As part of the larger Customer Engagement Team supporting our broader Marketing Organization, the Platform Activation (PA) & Campaign Management Lead is a hands-on, PA-heavy role responsible for building and activating personalized, cross-channel marketing programs across GM’s Adobe ecosystem. This role combines technical workflow execution with campaign requirements, audience strategy, stakeholder partnership, project coordination, and delivery governance.
The successful candidate will build and troubleshoot workflows, translate business objectives into actionable campaign solutions, and connect CRM, Lifecycle Marketing, Brand, Data, Technology, agencies, and vendors through deployment.
This role is categorized as hybrid. This means the successful candidate is expected to report Warren Building 7000 / Cadillac Tower three times per week, at minimum.
Key responsibilities
- Build, configure, test, troubleshoot, and optimize audience and deployment workflows across Adobe Campaign v8, Adobe Experience Platform, Adobe Journey Optimizer, Workfront, and related MarTech tools.
- Translate campaign strategy into BRDs, audience logic, data requirements, workflow designs, QA plans, deployment requirements, and measurement needs.
- Use customer-level data, Adobe schemas, Databricks, Marketing Contact Lists, response history, and related sources to support segmentation, targeting, personalization, enrichment, suppression, and deployment.
- Validate mappings, joins, eligibility rules, exclusions, opt-outs, record counts, identifiers, and required deployment fields.
- Lead end-to-end testing and QA, including workflow and audience validation, test sends, seed testing, personalization, links, tracking, and post-deployment checks.
- Diagnose and resolve data, workflow, platform, integration, and delivery issues with Product, Data, Marketing Technology, agencies, and vendors.
- Partner with CRM and Lifecycle Marketing stakeholders on campaign strategy, audiences, channels, timing, data delivery, analytics, and optimization.
- Lead intake and working sessions; manage requirements, dependencies, approvals, risks, decisions, milestones, and launch timelines through Workfront or comparable tools.
- Coordinate internal teams and external partners to deliver programs on time, within budget, and within brand and governance standards.
- Communicate status, blockers, tradeoffs, decisions, and next steps to technical and non-technical audiences.
- Create reusable workflows, documentation, operating practices, and QA standards that improve campaign quality, scalability, and speed to market.
Required qualifications
- Bachelor’s degree required in marketing, business, technology, analytics, or a related field.
- 5+ years of experience in marketing technology, campaign activation, CRM operations, marketing automation, campaign management, project management, or marketing analytics.
- Hands-on experience building and supporting workflows in Adobe Campaign, Adobe Journey Optimizer, Adobe Experience Platform, Salesforce Marketing Cloud, or a comparable ecosystem.
- Experience executing personalized, omnichannel programs across email, SMS, push, social, web, or related channels.
- Experience with audience segmentation, journey orchestration, user-flow design, data mapping, campaign requirements, workflow troubleshooting, and end-to-end testing.
- Working knowledge of SQL, Databricks, or comparable query and audience-building tools.
- Strong organization, prioritization, documentation, communication, influencing, and follow-through skills.
- Ability to translate business needs into technical requirements and explain solutions or constraints to non-technical stakeholders.
- Comfortable working through ambiguity and driving decisions across a complex, matrixed environment.
Preferred qualifications
- Advanced experience with Adobe Campaign v8, AEP, AJO, Workfront, GMNA data models, Databricks-connected workflows, Marketing Contact Lists, broadlogs, or target mappings.
- Experience with email service operations, SMS communications, personalization, identity resolution, tagging, data enrichment, attribution, or customer data platforms.
- Experience creating reusable workflow templates, QA checklists, activation playbooks, or operating models.
- Experience leading agency or vendor teams, platform migrations, MarTech adoption, or insourced campaign execution.
- Basic HTML, tracking parameters, link matrices, or campaign analytics experience.
Success in the role
- Business requirements become clear, accurate, build-ready campaign solutions.
- Audiences, workflows, data, creative requirements, and deployment plans are aligned before launch.
- Campaigns meet timing and quality expectations with fewer defects, rework cycles, and escalations.
- Stakeholders view the role as a trusted partner who can manage technical execution and business ambiguity.
- Reusable workflows, documentation, and QA practices improve activation capacity and consistency.
Primary Location City/State:
Customer Site - Warren MI, Michigan
Additional Locations (if applicable):
Acxiom is an equal opportunity employer, including disability and protected veteran status (EOE/Vet/Disabled) and does not discriminate in recruiting, hiring, training, promotion or other employment of associates or the awarding of subcontracts because of a person's race, color, sex, age, religion, national origin, protected veteran, military status, physical or mental disability, sexual orientation, gender identity or expression, genetics or other protected status.
Attention California Applicants: Please see our CCPA/CPRA Privacy Act notice here.
Attention Colorado, California, Connecticut, Massachusetts, Maryland, Nevada, New Jersey, New York City, Ohio, Rhode Island, Virginia, and Washington Applicants: This position is not located in the aforementioned locations but applications for remote work may be considered. For information about this role under state or local equal pay or pay transparency laws, please contact compensation@acxiom.com.
