Senior Commercial Planning & CVM Manager – Poker & Sports, France - 12 month FTC / Secondment
Job Title: Senior Commercial Planning & CVM Manager – Poker & Sports, France (12 month FTC / Secondment)
Location: Malta
Grade: M3.1
PokerStars SEU: A growth story you can be part of
PokerStars is part of Flutter Entertainment, the world’s largest sports betting and iGaming operator, with market leading positions in the US and across the world.
As part of our brand’s continual evolution, we’re dialling up the focus on PokerStars Southern Europe, covering France, Portugal and Spain. We combine the ambition of a fast-growing business with the stability and backing of Flutter’s global scale.
We’re building a dynamic team to shape this next chapter with us. You’ll have the freedom to make decisions, take bold moves, and lead game-changing projects. If you’re ambitious, adaptable, and ready to make a difference, you’ll fit right in.
Build the life you want, while making your mark on the future of PokerStars SEU.
Role Overview
The Senior Commercial Planning & CVM Manager – Poker & Sports, France is responsible for driving the commercial planning, customer value management and performance agenda for the French market across Poker and Sports.
The role will translate the France commercial strategy into clear annual, quarterly and monthly plans, ensuring strong coordination across products, customer segments, promotional activity, budgets and key business priorities.
A core part of the role is to maximise customer value across the lifecycle through effective segmentation, proposition development, activation, retention, reactivation and cross-sell strategies.
During the platform migration period, the role will also provide hands-on operational support to ensure that key commercial journeys, campaigns and customer experiences are correctly configured and tested before launch.
The role is primarily focused on Commercial Planning, CVM, performance, budget management and proposition execution, with migration-related activities representing a temporary operational responsibility during the transition period.
What you’ll do:
Commercial Planning & Performance
- Own and continuously optimise the integrated France Poker & Sports commercial plan.
- Build annual, quarterly and monthly commercial plans aligned with market objectives and business priorities.
- Translate strategic objectives into clear initiatives, indicators, and execution plans.
- Maintain a coordinated commercial calendar across Poker, Sports, CRM/CVM, promotions and key customer activities.
- Identify growth opportunities across acquisition, activation, retention, reactivation and cross-sell.
- Coordinate execution of commercial priorities across relevant teams and interested parties.
- Develop business justifications and support post-campaign and post-initiative reviews.
- Partner with Analytics to identify performance trends, opportunities and areas requiring corrective action.
- Provide clear and regular performance updates against agreed commercial targets.
- Ensure interested parties have visibility of key campaigns, promotions, launches and market priorities.
Customer Value Management – CVM
- Be responsible for the France CVM approach across the full customer lifecycle.
- Develop customer segmentation and lifecycle strategies for Poker and Sports customers.
- Drive plans covering: onboarding and activation; engagement; retention; reactivation; cross-sell; customer value and LTV growth.
- Develop relevant propositions, incentives and promotional mechanics by customer segment.
- Translate commercial objectives into actionable customer and segment plans.
- Optimise customer contact strategies, frequency and targeting.
- Work closely with CRM/CVM execution teams to ensure campaigns are correctly configured and delivered.
- Use performance data and customer insight to continuously optimise engagement, retention and customer value.
- Ensure Poker and Sports communications are coordinated within an integrated customer contact strategy.
Promotional & Budget Planning
- Own and coordinate promotional planning across Poker and Sports for France.
- Manage commercial and promotional budgets within agreed frameworks.
- Ensure promotional investments have clear objectives, indicators and success measures.
- Assess campaign and promotional return on investment and identify optimisation opportunities.
- Conduct structured post-campaign reviews and translate takeaways into future plans.
- Balance short-term commercial performance with sustainable customer value.
- Monitor commercial efficiency and promotional spend.
- Maintain appropriate forecasting and visibility of planned commercial investment.
French Market & Proposition
- Act as a strong commercial reference point for the French Poker and Sports market.
- Maintain detailed knowledge of French customer behaviours, market dynamics and competitive activity.
- Identify local customer expectations and proposition gaps.
- Ensure commercial initiatives and customer propositions are relevant to French customers.
- Partner closely with Poker, Sportsbook and Trading teams to identify proposition and growth opportunities.
- Support the localisation and optimisation of Poker and Sports propositions for the French market.
- Ensure local market requirements are reflected in commercial planning and execution.
Migration & Operational Readiness
During the platform migration period, provide hands-on commercial and CVM support to ensure readiness for France.
Responsibilities include:
- Participate in pilot, UAT and operational readiness activities.
- Test key commercial and customer journeys, including: registration; deposits; promotions; bonuses; customer communications; Poker gameplay; Sports betting journeys.
- Verify that campaigns, customer segments, promotions and reporting are correctly configured.
- Raise commercial or customer-impacting bugs and issues identified during testing.
- Follow issues through resolution and perform retesting where required.
- Support commercial readiness checklists ahead of launch.
- Support post-launch monitoring and raising of customer or commercial issues.
The role is expected to contribute operationally to migration readiness but is not responsible for technical migration delivery, migration strategy or technology programme management.
Systems & Tools
The role requires strong hands-on capability and the ability to rapidly become proficient across key commercial, CVM and operational platforms, including where relevant:
- Optimove
- NPPL
- PAM / SGAD
- Dynamics
- Qlik
- Oracle / Adobe Analytics
- CMS platforms
- Redax
- Sinch
- Jira / ServiceNow
The successful candidate should be comfortable using data, campaign and operational tools directly rather than relying exclusively on specialist teams.
People Leadership & Stakeholder Management
- Provide clear direction and prioritisation across commercial and CVM activities.
- Support and develop specialist team members involved in France commercial execution.
- Build strong relationships across Poker, Sportsbook, Trading, CRM/CVM, Analytics, Marketing, Content, Operations and Customer Service.
- Work effectively with Product, Technology and migration teams during the transition period.
- Ensure clear ownership and accountability across commercial initiatives.
- Influence senior interested parties through structured, data-led recommendations.
- Promote strong cross-functional collaboration and execution rigor.
Examples
- Previous experience in the industry, poker knowledge / perspective, a must.
- Knowledge and expertise around the SEU business and its peculiarities, a must.
- Strong attention to detail, crucial for performance monitoring and suggesting improvements to our local proposition, a must.
What you'll bring:
- Strong experience in Commercial Planning and Customer Value Management.
- Shown experience developing lifecycle, segmentation, retention and customer-value strategies.
- Strong commercial understanding of Poker and/or Sports betting.
- Practical, hands-on knowledge of the French online gaming market.
- Strong understanding of French customers, competitors and market dynamics.
- Experience handling promotional calendars and commercial budgets.
- Strong analytical approach with the ability to translate data into commercial actions.
- Experience measuring promotional effectiveness and return on investment.
- Strong execution skills and ability to manage multiple initiatives simultaneously.
- Experience working across complex, cross-functional organisations.
- Ability to operate effectively during periods of significant operational change.
- Hands-on approach and willingness to support testing, bug verification and operational readiness during migration.
Languages
- Fluent / native-level French is required.
- Strong professional English is required.
The role requires the ability to operate confidently in both languages across local market activities and an international environment.
What you’ll get:
Malta:
- Discretionary annual performance bonus
- 30 days paid leave
- Health and dental insurance for you, your partner and your children (if you all live at the same address)
- Personal life assurance and partial & permanent disability insurance
- The option to join our company pension scheme
- A personal interest allowance to let you learn something new or pursue a hobby
- Competitive learning fund, dedicated 4 learning “Power Hours” every month during office time, full access to the Udemy and Mindtools platforms, in-house leadership program and many other training opportunities for developing your skills and progressing your career
- 26 weeks primary carer leave at 100% pay & 4 weeks secondary carer leave pay at 100% pay
- Access to an on-site gym.
Equal opportunities:
At Flutter International we are committed to creating an inclusive environment where our people can be their authentic selves and thrive. We embrace and celebrate diversity, respecting all our uniqueness and differences.
We welcome you to let us know whether you have any accessibility needs. All you need to do is email us at talent@flutterint.com. Your journey with us is focused on ensuring you have what you need to be your best self.
Learn more about the work we are doing on Inclusion and Belonging here: https://careers.flutterinternational.com/working-at-flutter-international/diversity-equity-inclusion/
