Senior Creative Strategy & Content Manager, Editorial

At Jellyfish, we believe in the power of diverse perspectives and inclusive collaboration. We welcome individuals who excel in collaborative, varied teams and value the unique contributions that each person brings to the table.

Jellyfish is a global digital marketing agency; a unique fusion of tech enthusiasts, creative minds, and media and data experts all united to empower our clients along their digital journey. Our commitment to embracing diverse perspectives fuels our innovation and strategies that challenge the status quo, reinvent media activation, and craft influential stories for our global clients and their customers. Join us in shaping a future where business growth and personal fulfilment go hand in hand

Capability Overview

In Jellyfish Creative, we embed GenAI at our core to create, adapt, connect and optimise award-winning content at scale. In 150+ markets. For the world’s leading brands.

Our creative model combines tech-driven ideation with human-generated social creativity, connecting all 400 creative and experienced experts across the globe, powered by the integration of PencilPro. AI Studios is where creative talent supercharges Jellyfish’s market-leading experience in content at scale, to create end-to-end solutions that bring audience expectations and platform algorithms together with relevance, clarity and cultural resonance.

Job Description

As a Senior Creative Strategy & Content Manager, you will combine strong content craft with insight-led creative thinking to deliver high-quality, performance-driven work for global brands.

You’ll translate audience, cultural and performance insights into compelling communications across channels and formats – developing messaging and creative recommendations, while owning content delivery from brief through to final output.

You’ll act as a connector between disciplines, working closely with strategists, creatives, media, data and AI specialists to ensure strategic thinking translates into effective execution. You’ll be confident using GenAI tools to support creation, iteration and testing, while applying strong creative judgement and quality control.

Your primary responsibilities will include:

Content craft & delivery

• Write and edit high-quality, audience-first content across written formats, including digital ads, websites, landing pages, CRM and social

• Lead content audits and develop content strategies, working with SEO/GEO specialists where relevant

• Develop content approaches across campaigns, ensuring consistency across channels and formats, and brief and guide writers and creators

• Manage projects from brief creation to final output, ensuring timelines and quality standards are met

• Own and maintain content tracking and reporting, including editorial calendars and quality and performance analysis

• Support client account performance, measured through profitability and growth impact

• Design AI-enabled copy creation workflows, using quality and performance insights to continually refine models, prompts and outputs

Creative strategy & insights

• Interrogate client briefs and identify the audience, messaging and creative questions that need to be solved

• Uncover audience insights by researching cultural trends and behavioural data

• Develop creative and content briefs that translate strategic thinking into clear direction for writers, designers and creative teams

• Translate brand strategy and audience insight into clear messaging and creative direction, working in partnership with Creative Directors and creative teams

• Develop messaging frameworks that connect brand proposition, audience insight and performance objectives across the funnel

• Identify opportunities to improve creative performance and consistency across existing accounts

• Use performance insights and testing learnings to inform messaging, content and creative recommendations

• Understand how messaging should evolve across awareness, consideration and conversion stages

• Present recommendations confidently to clients and senior stakeholders

Qualifications:

• 4+ years’ experience in copywriting, content strategy, content management or integrated content roles, with strong client-facing experience and an interest in developing further into creative strategy

• Native/fluent German and strong English

• Strong background in messaging development and translating brand positioning into cross-channel communications

• Experience developing communications frameworks, messaging matrices and content ecosystems across customer journeys

• Strong understanding of the relationship between brand strategy, audience insight, creative execution and performance marketing

• Experience collaborating across strategy, creative, media and data teams

• Strong understanding of digital content ecosystems, including paid media, social, CRM, web and SEO

• Experience using AI tools within creative or content workflows, with curiosity around emerging technologies and operational innovation

• Strong presentation, communication and stakeholder management skills

Note: We emphasise skills, expertise and behavioural attributes over years of experience and traditional degrees. If you want to join our collaborative team, we invite you to apply today with your resume in English.

Additional Information

Join Jellyfish and experience a workplace where we prioritise your growth, celebrate your contributions, and empower you to tailor your work environment to suit your needs.

💰 Reward: You'll be eligible to join our discretionary annual bonus scheme.

💫 Custom Work Environment: Work remotely for up to 60% of your days and shape your day between 8am. and 6:30pm with flexible working hours.

Unfortunately, there has been an increase in fake recruiters impersonating Jellyfish and unlawfully using our brand name. If you are unsure if an email with a job offer you have received is genuinely from Jellyfish, or if you suspect any fraudulent activity, please report it to talentacquisition@jellyfish.com.