Senior Coordinator, Enrollment and Yield, Student Success Systems

Job Profile:

Outreach/Recruitment Manager 1

Job Family:

Student Recruitment and Admission

Time Type:

Full time

Apply before 11:59 PM Arizona time the day before the posted End Date.

Minimum Qualifications:

Bachelor's degree and three (3) years of experience appropriate to the area of assignment/field; OR, Any equivalent combination of experience and/or training from which comparable knowledge, skills and abilities have been achieved.

Job Profile Summary:
Manages the outreach/recruitment operations to achieve institutional, enrollment-related strategic goals.

Job Description:

Salary Range: $52,000 - $60,000 per year; DOE

The Senior Coordinator, Enrollment and Yield leads the college-based recruitment and enrollment team within Student Success Systems in the Office of Academic and Career Success. The position plans, coordinates, and supports MLFC recruitment, enrollment, and yield events in collaboration with ASU Admission Services, college leadership, and university partners. The incumbent also develops and implements campus immersion yield strategies that help admitted students choose MLFC, complete enrollment, and establish connections that support persistence once enrolled.

The Senior Coordinator directly supervises the Enrollment Coaches and Student Support Specialist; coordinates large-scale enrollment and welcome events; leads the MLFC Enrollment Ambassador program; and identifies and prioritizes events that align with college recruitment and enrollment goals. Working with the Director, the position operationalizes recruitment and enrollment priorities. This will include developing prospective and admitted student outreach plans, staff assignments, transfer recruitment strategies, new student welcome events, service standards, measurable outcomes as well as coordinating staffing, logistics, communications, and participation of Enrollment Ambassadors. The role collaborates with superteams, Holistic Care, graduate admissions, faculty, Marketing, Career and Workforce Systems, and university partners to reduce melt and strengthen continuity from admission through enrollment and transition. The position will evaluate effectiveness of interventions and recommend improvements to maximize student engagement, enrollment conversion, and efficient use of resources.

Essential Duties:

Recruitment & Enrollment Strategy & Team Operations

• Develop and implement campus immersion recruitment and yield plans in alignment with priorities established by the Director, Student Success Systems.
• Translate recruitment & enrollment goals into outreach calendars, student engagement plans, staff assignments, and milestone tracking.
• Differentiate first-year, transfer, and graduate strategies based on student needs, program pathways, and enrollment timelines.
• Coordinate workload, cross-training, coverage, and follow-up across Tempe, West Valley, and designated campus pathways.
• Collaborate with ASU Admission Services on the agreed division of recruitment, application-generation, college-specific yield, and event responsibilities.
• Coordinate with Marketing and the Student Support Specialist on Marketing Cloud campaigns, RFIs, Salesforce workflows, and consistent student communications.
• Use Salesforce, approved dashboards, and university systems to review applicant follow-through, admitted student engagement, melt, and transition activity.
• Synthesize enrollment trends and student needs for advising, Holistic Care, Career and Workforce Systems, and superteam leaders.
• Represent the enrollment team in planning meetings and operational discussions; elevate policy, resource, or cross-unit concerns to the Director.

 

Personalized Enrollment Coaching Strategy and Coordinated Student Support

• Partner with the Manager, Holistic Care to develop questions and triage practices addressing goals and strengths, financial/basic needs, housing, transportation, work/caregiving, technology, academic confidence, enrollment navigation, and belonging.
• Coordinate escalations and consultation pathways for complex student needs in partnership with the Manager, Holistic Care and superteams.
• Establish differentiated follow-up for identified needs, including direct connections to advisors, superteams, financial aid, and other university services.
• Provide direct enrollment coaching for selected students and assist staff with complex enrollment navigation and service concerns.
• Coordinate handoffs to superteams that preserve relevant context and reduce the need for students to repeat their circumstances.
• Coordinate accurate referrals with EdPlus when students express digital immersion interest or consider a modality change.
• Partner with graduate admissions and faculty on graduate applicant follow-through, admitted student engagement, and distinct graduate transition needs.
• Track intake completion, identified needs, assigned owners, support connections, follow-up status, and unresolved barriers.

 

Large-Scale Enrollment, Yield, and Welcome Event Management

• Lead planning, coordination, implementation, and evaluation of college enrollment and welcome events supporting yield and transition.
• Coordinate admitted student experiences, program previews, webinars, enrollment sessions, and welcome activities with superteams, faculty, graduate admissions, and university partners.
• Develop event objectives, timelines, responsibilities, communications, registration processes, staffing plans, and follow-up workflows.
• Evaluate event requests based on audience, campus pathway relevance, expected enrollment purpose, staff expertise needed, cost, and follow-up capacity.
• Assign full-time staff to events requiring individualized enrollment expertise and ambassadors to approved general representation activities.
• Ensure event contacts are captured through approved processes and connected to the appropriate staff member for follow-up.
• Monitor event expenses within approved allocations and coordinate purchasing and logistics through designated college processes.

 

Recruitment and Enrollment Event Coordination

• Maintain a coordinated calendar of recruitment, yield, and enrollment events.
• Serve as the primary contact for event planning with ASU Admission Services and other university partners.
• Coordinate staff and Enrollment Ambassador participation, including scheduling, preparation, and follow-up.
• Ensure prospective and admitted students receive timely follow-up and connections to enrollment support.
• Track event participation and outcomes to inform future event planning.

 

Staff Supervision, Coaching, and Development

• Directly supervise the Enrollment Coaches and Student Support Specialist.
• Establish performance expectations, individual goals, service standards, and accountability for student follow-through.
• Conduct regular individual and team meetings; provide feedback, coaching, development opportunities, and performance evaluations.
• Coordinate staff selection and onboarding with the Director and applicable college and university processes.
• Train staff in program and modality basics, student-centered communication, CRM documentation, intake practices, referral boundaries, and escalation.
• Review outreach quality, documentation, and completion of assigned work; address performance concerns within established supervisory authority.
• Foster a collaborative team culture grounded in People Over Process, Accountability, Team Culture, Creativity, and Authenticity.

 

MLFC Enrollment Ambassador Program Leadership

• Establish and administer the MLFC Enrollment Ambassador program of retired teachers and/or alumni for selected campus and rural event coverage.
• Coordinate ambassador applications, interviews, selection recommendations, formal offers, and onboarding through approved processes.
• Develop and deliver a training program covering MLFC programs and modalities, application basics, enrollment steps, approved messaging, and facilitation expectations.
• Assess readiness for independent representation through practice presentations and conversations; provide current materials and ongoing coaching.
• Schedule assignments based on geography, availability, event purpose, and coverage needs; confirm preparation, event, travel, and follow-up expectations.
• Track completed training and event assignments, validate payment documentation, and coordinate processing with Business Operations.
• Monitor ambassador performance and consistency of information; route individualized academic or admissions questions to qualified staff.

Desired Qualifications:

• Experience planning complex events and/or concurrent projects with multiple stakeholders.
• Experience with supervision, coaching, and performance management.
• Experience utilizing Salesforce or an equitable CRM to guide work and outcomes.
• Exhibited organizational, analytical, problem-solving, and resource consolidation skills.
• Experience collaborating cross-functionally to move organizational goals forward.
• Knowledge of higher education enrollment, yield, and student program onboarding.
• Experience developing training programs for working professionals.
• Experience utilizing data to inform decision-making.

Working Environment:

• Activities are performed in an environmentally controlled office setting and involve extended periods of sitting, keyboarding, and use of a computer mouse.
• Position may require travel between campus locations or buildings for meetings or job-related tasks.
• Regular activities require the ability to manage and adjust to changing priorities, including handling time-sensitive tasks and resolving conflicts.
• MLFC supports flexible work options for certain positions, such as alternate work schedules and hybrid remote arrangements, subject to approvals per ASU policy.

Department Statement:

ASU’s Mary Lou Fulton College for Teaching and Learning Innovation creates knowledge, mobilizes people, and takes action to improve education. Nationally recognized as a leader in teacher preparation, leadership development and scholarly research, Mary Lou Fulton College for Teaching and Learning Innovation prepares over 8,000 educators annually.  MLFC faculty create knowledge by drawing from a wide range of academic disciplines to gain insight into important questions about the process of learning, the practice of teaching and the effects of education policy.  MLFC mobilizes people through bachelor's, master's and doctoral degree programs, through non-degree professional development programs and through socially embedded, multilateral community engagement.  MLFC takes action by bringing people and ideas together to increase the capabilities of individual educators and the performance of education systems.

 

Aligned with ASU’s charter, MLFC is committed to advancing inclusive excellence in our curricula, programming and institutional relationships.

Driving Requirement:

Driving is not required for this position.

Location:

Campus: Tempe

Funding:

No Federal Funding

 

Instructions to Apply:

Current employees, student workers seeking staff opportunities, and students applying for student worker positions must apply directly through the Workday Jobs Hub.

To be considered, your application must include all of the following attachments:

• Cover letter
• Resume or CV

Multiple documents may be uploaded in the attachments section. Alternatively, applicants may combine all required materials into a single PDF for submission. Please ensure uploaded documents are clearly labeled and include your name.

Please ensure your resume includes all employment information in month and year format, for example 6/04 to 8/14, along with job title, job duties, and employer name for each position. Your resume should clearly demonstrate how your experience and background meet the minimum and desired qualifications for this position. Incomplete applications or missing required materials may not be considered.

Important: Do not withdraw your application to make edits. Once an application is withdrawn, it cannot be edited, reactivated, or replaced with a new submission. If you have questions or need assistance, please contact The Office of Human Resources Talent Acquisition before the posting close date.

Graduate Assistant, Intern and part-time positions are counted as half time for experience equivalency, meaning one year equals six months of experience.

Only electronic applications will be accepted for this position. By submitting an application, you confirm that the information provided is accurate and complete.

ASU Statement:

Arizona State University is a new model for American higher education, an unprecedented combination of academic excellence, entrepreneurial energy and broad access. This New American University is a single, unified institution comprising four differentiated campuses positively impacting the economic, social, cultural and environmental health of the communities it serves. Its research is inspired by real world application blurring the boundaries that traditionally separate academic disciplines. ASU serves more than 100,000 students in metropolitan Phoenix, Arizona, the nation's fifth largest city. ASU champions inclusive excellence, and welcomes students from all fifty states and more than one hundred nations across the globe.

ASU is a tobacco-free university. For details visit https://wellness.asu.edu/explore-wellness/body/alcohol-and-drugs/tobacco

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, protected veteran status, or any other basis protected by law.

Notice of Availability of the ASU Annual Security and Fire Safety Report:

In compliance with federal law, ASU prepares an annual report on campus security and fire safety programs and resources. ASU’s Annual Security and Fire Safety Report is available online at https://www.asu.edu/police/PDFs/ASU-Clery-Report.pdf. You may request a hard copy of the report by contacting the ASU Police Department at 480-965-3456.

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ASU’s comprehensive benefits package is a key part of your total compensation. Visit the ASU Compensation Estimator

Employment Verification Statement:

ASU conducts pre-employment screening which may include verification of work history, academic credentials, licenses, and certifications.

Background Check Statement:

ASU conducts pre-employment screening for all positions which includes a criminal background check, verification of work history, academic credentials, licenses, and certifications. Employment is contingent upon successful passing of the background check.

Fingerprint Check Statement:

This position is considered safety/security sensitive and will include a fingerprint check. Employment is contingent upon successful passing of the fingerprint check.