This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Senior Copywriter based in Netherlands.
Are you a talented copywriter who knows how to turn audience insights and creative ideas into compelling messaging that drives engagement and conversions? This role offers the opportunity to shape content strategies for a diverse portfolio of internationally recognized brands across mobile apps, gaming, retail, fintech, and productivity. You will take ownership of copywriting projects from initial creative briefs and concept development through to final delivery, ensuring every message aligns with brand identity and business objectives. Working closely with creative leads, designers, and growth consultants, you will develop persuasive copy that reaches millions of users across global app stores and digital channels. You will also use creative testing and performance insights to continuously refine messaging and improve results. This is an exciting opportunity for an experienced writer who combines exceptional creativity with strategic thinking and wants to expand their expertise in App Store Optimization (ASO), experimentation, and digital growth.
- Take full ownership of copywriting deliverables across assigned client accounts, managing projects from initial brief interpretation through final quality assurance, production, and market localization.
- Translate creative briefs, audience research, customer insights, and testing hypotheses into clear, persuasive, and conversion-focused messaging.
- Identify gaps in project briefs and proactively ask relevant questions to ensure a thorough understanding of campaign objectives, target audiences, and desired outcomes.
- Develop compelling copy across multiple formats and digital channels, including:
- App Store and Google Play metadata, descriptions, and screenshot captions.
- In-app events and promotional content.
- Creative concepts, storyboards, and campaign messaging.
- Customer relationship management (CRM) campaigns and related communications.
- Build an in-depth understanding of each client's products, features, target audiences, positioning, and brand identity to ensure messaging communicates meaningful user benefits.
- Adapt writing styles and messaging approaches across different brands, markets, and audiences while maintaining consistent brand voices and allowing room for creative experimentation.
- Collaborate closely with designers to ensure copy and visual elements work together effectively and support shared campaign objectives.
- Develop high-quality English source copy that can be accurately translated and localized for different English-speaking markets and international audiences.
- Analyze creative testing results and performance data to identify opportunities for improvement, develop recommendations, and propose new messaging concepts.
- Present creative ideas, strategic recommendations, and copywriting rationale during internal and client-facing meetings alongside the Creative Lead.
- Brief, guide, and review freelance copywriters when additional production support is required, ensuring consistency and quality across deliverables.
- Incorporate client feedback, brand preferences, previous campaign learnings, and performance insights into future creative work.
- Conduct thorough copy reviews, proofreading, and quality assurance, including checking final designs for accuracy, localization, grammar, and brand consistency.
- Manage personal workload, priorities, and project capacity effectively, proactively identifying potential delays or risks to ensure deadlines and campaign launches are not affected.
- Use AI-powered writing tools thoughtfully to improve efficiency while applying strong editorial judgment to review, refine, and validate generated content.
Requirements:
- Native-level English copywriting proficiency, with exceptional grammar, editorial capabilities, proofreading skills, and attention to detail.
- Demonstrated experience in a senior copywriting position, creating compelling digital content across multiple formats, industries, and brand identities.
- A strong and diverse writing portfolio showcasing versatility in brand voice, persuasive messaging, benefit-led copy, and creative storytelling.
- Excellent strategic and commercial thinking, with the ability to identify genuine customer benefits, understand audience motivations, and explain the reasoning behind creative messaging decisions.
- Experience managing multiple projects simultaneously in a fast-paced, deadline-driven environment, with full accountability for quality, prioritization, and timely delivery.
- Strong understanding of digital marketing and conversion-focused copywriting principles, with the ability to adapt messaging to different audiences and campaign objectives.
- Excellent collaboration skills and the ability to work effectively with designers, creative strategists, marketing professionals, and other stakeholders.
- Confident communication and presentation skills, including the ability to explain creative decisions, receive feedback constructively, and interact professionally with clients and internal teams at all levels.
- Previous experience in a creative or digital agency environment is highly desirable, ideally within mobile marketing, performance marketing, or growth marketing.
- Curiosity about digital products, consumer behavior, target audiences, and the data used to evaluate creative effectiveness.
- Familiarity with AI-powered writing tools and the ability to integrate them responsibly into creative workflows.
- Nice to have: Experience in App Store Optimization (ASO), Search Engine Optimization (SEO), User Experience (UX) writing, or performance copywriting.
- Nice to have: Knowledge of mobile app marketing, experimentation frameworks, conversion optimization, and app store growth strategies. Specific ASO expertise is not essential, as further learning opportunities are available.
- A proactive, adaptable, and curious mindset, with a genuine interest in understanding how creative messaging influences user behavior and business performance.
Benefits:
- International client portfolio: Work with prominent global brands across mobile gaming, retail, fintech, productivity, and other digital industries.
- Remote work flexibility: Work remotely within Europe while collaborating with an international team.
- Meaningful creative impact: Develop messaging and campaigns that reach millions of users across app stores and digital platforms worldwide.
- Collaborative creative environment: Work alongside an experienced Creative Lead, designers, and Growth Consultants in a close-knit, multidisciplinary team.
- Professional development: Expand your expertise in ASO, creative strategy, performance marketing, experimentation, and mobile growth.
- Data-driven creativity: Gain direct exposure to campaign testing and performance insights, allowing you to understand the impact of your work and continuously improve your craft.
- Creative ownership: Take responsibility for major client accounts and influence messaging strategies, creative concepts, and campaign outcomes.
- Variety of projects: Work across different industries, brands, audiences, writing formats, and international markets.
- AI-enabled workflows: Explore and apply AI tools to enhance productivity, streamline creative processes, and improve the quality of deliverables.
- Leadership opportunities: Develop your mentoring and creative management skills by briefing, guiding, and reviewing freelance copywriters when needed.
- Inclusive working culture: Join an environment that values diversity and welcomes people regardless of age, gender identity, ethnicity, sexual orientation, disability, or religion.
