Senior Creative Lead (Freelancer)

About the Role: At WITHIN, we champion growth, innovation, and forward-thinking creativity. Now, we're looking for a Senior Creative Lead who embodies this ethos: a talented, multidisciplinary creative who can ideate, design, and craft our clients’ digital narratives. Boasting several years of experience in the realm of digital content creation with a strong digital ad portfolio, you know what it takes to grow brands through exciting, engaging, and beautiful content. We’re looking for someone that’s interested in pushing the boundaries to work in a lean structure and help grow both our clients as well as our team.

Key Responsibilities:

• Performance-Focused Content Creation: Craft content with intent. From ideation to execution, you’ll be charged with weaving out clients’ visual identity, voice, and ethos into groundbreaking content, pushing engagement and metrics beyond set KPIs.
• Multifaceted Ideation and Creative Development: You’ll brainstorm, concept, plan, produce, edit, and write copy for content within a lean structure to bring ideas to life.
• Trend Analysis & Application: Vigilantly monitor the digital sphere. Absorb emerging social trends, ensuring our content remains at the front of relevance and innovation. When a trend surfaces, you're already brainstorming how to adapt it to our unique brand narrative.
• Detail-Oriented Post-Production & Delivery: Ensure each content piece undergoes rigorous post-production process & QA. From video edits, image selection, retouching to quality checks, every detail matters.
• Operational Mastery: Command multiple projects. Adhere to tight schedules, and ensure an iterative approach, valuing feedback and refining accordingly.

Essential Qualifications:

• Solid Track Record: 5-6 years experience, creating and producing paid and organic social content. Your portfolio should echo your proficiency.
• Technical Prowess: Deep knowledge of Adobe Creative Suite (Premiere Pro, Photoshop, After Effects), Figma, and Capcut. Photo+Video Camera operations, audio recording nuances, and lighting techniques should be second nature to you.
• Strong Design Capabilities: Strong digital design portfolio, encompassing static and motion design across digital ad placements and campaigns
• Studio Proficiency: Over 3+ years planning/running in-studio shoots. This entails everything from setting up the perfect shot to ensuring the lighting captures our clients’ energy.
• Intuitive Insights: A holistic grasp of the social media landscape is crucial. This entails understanding not just the emerging trends but the undercurrents shaping them.
• Versatility: Equally adept at team-based and solo projects. The ability to pivot between collaboration and independent endeavors is crucial.
• Rapid Adaptability: A dynamic environment isn't a challenge but an opportunity. This role demands proactive problem-solving and an innate drive.
• Excellent Communication Skills: The ability to communicate well with clients and internal stakeholders is a must. 
• Production Budget Management: Ability to bid, forecast, keep a running total, and reconcile wrapped budgets for your shoots is a must. 

Nice-to-haves

• Generative AI Experience: Proficiency in Midjourney, Stable Diffusion, ChatGPT a plus 
• Retouching: Photo retouching a plus
• Styling & Set/Prop Design: Experience with wardrobe selection & curation, set design, prop selection and styling 
• Food & Beverage Production: Experience generating content for food & beverage brands, particularly alcohol & spirits, that’s awesome. 
• Fashion/Retail Production: Experience generating content for retail and/or fashion brands definitely a plus as well.  

We offer a competitive rate based on education, experience, and skills level ($22-$95)

• Level 1 - $22-$36
  
  • Level 1 - Possesses essential capabilities.
• Level 2 - $36-$51
  
  • Level 2 - Possesses developing capabilities.
• Level 3 - $51-$66
  
  • Level 3 - Possesses notable capabilities.
• Level 4 - $66-$81
  
  • Level 4 - Possesses strong capabilities.
• Level 5 - $81-$95
  
  • Level 5 - Possesses advanced capabilities.

As this is a freelancer role, hours can fluctuate weekly.