Senior Creative Strategist

We’re looking for a Senior Creative Strategist to help shape and scale the next generation of performance creative at Kikoff. You’ll own the end-to-end creative process—from concept to production—creating ads that not only stop the scroll but drive real results. You’re as comfortable using AI tools to push creative boundaries as you are producing traditional, high-performing spots that convert—bridging storytelling, strategy, and innovation across every format.

Please include a portfolio of your work. 

What You’ll Do

• Lead the ideation and creative development of high-performing creatives across digital and paid channels.
• Translate growth goals and audience insights into compelling creative strategies and test plans.
• Monitor creative performance, analyze results, and iterate quickly based on learnings to surface insights and optimize creative direction.
• Drive testing and experimentation, moving fast to uncover insights and scale what works.
• Build AI-native and human-led workflows for content creation leveraging tools for ideation, scripting, video generation, and editing.
• Partner closely with production and post-production teams to bring concepts to life, ensuring creative excellence and efficiency across both AI-assisted and traditional productions.
• Collaborate cross-functionally with Growth, Brand, and Product Marketing to align creative testing with business objectives.
• Stay ahead of industry and platform trends, acting as a thought leader in AI-driven creativity, emerging formats, and performance storytelling.
  
  

Who You Are

• 6–9 years of experience in performance creative strategy, developing creative for channels like paid social, YouTube, CTV, and other performance media. 
• A strategic creative thinker and strong writer with a passion for storytelling, experimentation, and solving puzzles.
• Proven track record of concepting, writing, and producing advertising that drives measurable results.
• Creative and analytical in equal measure. You can dig into performance, understand what’s working and why, and turn those insights into the next creative hypothesis.
• Fluent in AI tools for creative production (e.g. Veo, Sora, Higgsfield, Midjourney, or whatever launches next week).
• Deep understanding of performance marketing and how creative works differently across channels, audiences, and formats, with curiosity to explore what’s next.
• Comfortable operating in ambiguity. You don’t need a fully formed playbook before you start experimenting.
• Able to lead brainstorms, sell through ideas, manage projects, and collaborate across creative, growth, and marketing teams.
• Obsessed with culture, trends, technology, and storytelling that connects with real people.
  
  

Bonus Points

• Experience with direct response creative, user acquisition campaigns, or B2C brands.
• Experience launching and scaling multiple products, initiatives, or channels within an umbrella brand, with the ability to tailor creative strategy to different audiences, objectives, and business needs.
• Experience building creative strategy for new or emerging channels where the playbook is still being written.
• Familiarity with editing software such as Premiere, CapCut, Final Cut Pro, or similar.