We’re the Moonpig Group – home to Moonpig, Greetz, Red Letter Days and Buyagift – and we’re on a mission to make people feel loved, celebrated and remembered. Whether it’s a card that gets them laughing out loud or a gift that makes their day, we help people stay close, no matter the miles.
We’re proud to be leading the online gifting revolution, with brilliant products, clever tech and a whole lot of heart. Our platform makes it easy to create moments that matter – packed with personal touches and delivered with care.
We’re not just about selling cards or gifts – we’re here to spread joy, spark smiles and make every celebration feel extra special. And with values that guide how we work and support one another, we’ve built a place where people (and ideas) can truly thrive.
If you’re looking to make an impact, bring your spark and be part of something meaningful – we’d love to have you on the team. 🌙🐷
Senior CRM Executive (6-Month Fixed-Term Contract) | 📍London – Hybrid (1-2 days in the office) | 💰Competitive Salary + Benefits | 6-Month Fixed-Term Contract
About the Role
At Moonpig Group, our mission is to help people connect and create moments that matter. As an international group spanning Moonpig, Buyagift, Red Letter Days, and Greetz, we're continuing to grow our reach and create meaningful experiences for millions of customers.
We're looking for a Senior CRM Executive to join our New Markets team on a 6-month fixed-term contract. This is an exciting opportunity to help shape how we engage customers across our Irish, Australian, and US markets while contributing to the future growth of Moonpig Group.
Working closely with the CRM Manager, you'll use customer insights and data to design, deliver, and optimise CRM programmes that engage, inspire, and retain customers. You'll bring fresh thinking, a passion for CRM, and a curiosity for growth marketing, helping us build stronger customer relationships and increase customer lifetime value.
Key Responsibilities
- Strategy: Collaborate with the CRM Manager to develop customer engagement and retention strategies across our Irish, Australian, and US markets.
- Channel Management: Support the delivery of CRM activity across multiple channels, including triggered communications, reminders, newsletters, and wider CRM projects.
- Journey Design: Design, update, and implement customer journeys that support new initiatives and evolving customer needs.
- Market Insight: Use market research, competitor analysis, and industry trends to bring fresh ideas and innovation to the team.
- Segmentation: Partner with analytics teams to develop customer segmentation and translate insights into targeted CRM audiences.
- Measurement: Build and evaluate campaign measurement frameworks, including control groups, to optimise CRM performance and grow customer lifetime value.
- Collaboration: Work closely with the UK and Greetz CRM teams to identify and scale successful initiatives across New Markets.
About You
- Previous experience working in CRM, with a desire to take the next step in your career or embrace a new challenge.
- Passion for creating engaging customer experiences and continuously improving CRM triggers, campaigns, content, and messaging.
- Ability to use customer insights and external trends to identify opportunities that add value for customers.
- Strong curiosity about customer behaviour and how CRM can drive long-term engagement and loyalty.
- Collaborative approach with experience working effectively across diverse teams and stakeholders.
- Experience using CRM platforms and Email Service Providers, ideally Sailthru.
- Experience using reporting and analytics platforms such as Tableau and Sailthru Analytics.
- Familiarity with Canva or other design tools would be beneficial.
- Experience working across international markets would be advantageous but isn't essential.
Interview Process
Stage 1: Recruiter Screening Call
Stage 2: Interview with the Hiring Team
Stage 3: Final Interview with Senior Stakeholders
Our process may vary depending on role and availability. We keep candidates informed of any changes.
What's in it for you?
We believe in empowering our team to do their best work. Enjoy:
💰 Competitive Pay & Bonuses: Plus, generous pension plans & staff discounts.
💆🏽 Wellbeing First: Private healthcare (UK) and mental health support
🏖️ Flexible Working & Time Off: Generous holidays, hybrid working (1-3 days in office, depending on role/team) & up to 20 days of international working.
📈 Career Growth: Learning allowances, coaching & development programs.
Want to know more?
Explore our full benefits package: here
Our Ways of Working:
We trust our colleagues to do what’s right and offer flexibility to support a balance between work and life. At the same time, face-to-face office time is an important and expected part of working at Moonpig Group. We believe regular in-person working supports collaboration, alignment, and effective decision-making. Candidates will have regular and ongoing time working from the office as part of their role, which will be discussed during the recruitment process.
Moonpig Group's Commitment to Equality, Diversity, and Inclusivity:
At Moonpig Group, we’re all about creating a workplace where everyone feels they truly belong. We celebrate what makes each of us unique, whether that’s our background, how we work best, or what matters most to us.
From working parents who need flexible hours to neurodiverse colleagues with specific working styles, we’re here to support our people in ways that work for them. Because when you feel valued and included, you can thrive, and so can we.
We’re proud to have a number of employee-led groups driving this forward, including our LGBTQ+, Gender Balance, Neurodiversity and EMBRACE (Educating Myself for Better Racial Awareness and Cultural Enrichment) communities, plus our Group-wide EDI committee. These teams help make sure every voice is heard and every idea has a place.
We know that diversity fuels creativity, innovation and connection, and that’s why we’ll keep pushing for progress. Together, we’re building a culture where everyone feels safe, supported, and free to be their brilliant, authentic selves.
If you have a preferred name, please use it to apply and share your pronouns if you are comfortable to do so😊 - If you have any reasonable adjustment requests throughout the interview process please let us know on your application or speak to the Recruiter.
