At BURGA, Senior CRO Manager is about turning customer insights into better shopping experiences. As our CRO, you'll own the experimentation roadmap across all 19 global stores, working with E-commerce, Design, Development, and Marketing teams to drive measurable growth.
Your Role: Drive CRO initiatives that improve customer experience, increase conversion, and accelerate BURGA's global e-commerce growth.
WHAT YOU'LL DO:
- Own and drive BURGA's CRO roadmap.
- Plan, prioritize, and execute A/B and multivariate testing initiatives that improve conversion, revenue per visitor, and average order value.
- Write clear experiment briefs, hypotheses, and success metrics, coordinating implementation with internal teams and external partners.
- Lead user research by conducting customer interviews, surveys, and behavioral analysis to uncover opportunities for website improvements.
- Optimize product pages, product presentation, imagery, galleries, and user journeys to create a better shopping experience.
- Support new product launches by researching and shaping how products should be presented online.
- Collaborate closely with E-commerce, Web Development, Design, Media Buying, and Customer Support teams to bring experiments to life.
- Analyze experiment results, share insights, and continuously identify new growth opportunities using tools like GA4, GTM, Hotjar, Clarity, Elevar, and similar.
WHAT WE’RE LOOKING FOR:
- 5+ years of experience in CRO, Experimentation, or DTC Ecommerce with proven business results.
- Hands-on experience running structured A/B and multivariate testing programs.
- Strong analytical skills with experience using GA4, GTM, and other analytics tools to build data-driven hypotheses.
- Proven ability to turn customer insights and behavioral data into experiments that drive commercial growth.
- Experience working closely with developers, designers, and cross-functional ecommerce teams.
- An eye for great UX, product presentation, and ecommerce best practices.
- Shopify experience is a strong advantage.
- Ownership mindset with excellent problem-solving skills and attention to detail.
- Passion for ecommerce, experimentation, and creating exceptional customer experiences.
SALARY: 4000 - 5500 EUR/Month GROSS. We're open to discussing it based on your skills and competencies.
