Why Genentech
We’re passionate about delivering on Our Promise to improve the lives of patients and create healthier communities for all. We foster a culture of inclusivity, integrity and creativity while boldly pursuing answers to the world’s most complex health challenges and transforming society.
About this Marketing Role
The Marketing organization influences decisions by establishing and communicating our full product value proposition across the full value chain, from payers, to health systems, to prescribers, to patients. Marketers are masterful storytellers - accountable to inform positioning using an insight-driven marketing strategy, deliver simple compelling customer-led content creation, and design outstanding integrated customer experiences in partnership with networked partners (e.g. Customer Engagement and Genentech Business Operations). Marketers strategically use resources and their network to drive patient outcomes for today’s innovations, and fuel tomorrow’s breakthroughs.
This Senior Customer Marketer position is integral to successfully delivering the Marketing Vision. This position will help lead patient and caregiver marketing efforts across Ophthalmology, translating deep consumer understanding into meaningful, distinctive brand experiences that build trust and relevance, motivate action, and support better health outcomes across the patient journey. The individual will lead patient-facing digital engagement for on-market products and upcoming launches, with a focus on driving innovative patient engagement, strong campaign execution and measurement, and advancing personalization capabilities across the patient team.
Key Job Responsibilities
Strategy
- Supports tailored and actionable omnichannel customer engagement, leveraging appropriate customer insights including customer journeys, personas, market / competitor insights and other data needed, collaborating closely with other Customer Marketers
- Applies deep understanding of patient/consumer behaviors, motivations, cultural context and unmet needs to build brand relevance and motivate action.
Content
- Self-authors derivative tactics for marketing campaigns, with a greater emphasis on derivative variants and incorporates post-PRC edits and adjustments
- Supports customer marketing strategies and activities including but not limited to monitoring timelines, content planning calendars, and content handoffs
- Engages with media agencies, monitors go-lives/trafficking, and participates in customer-specific tactical planning
- Translates consumer insight and brand strategy into distinctive, emotionally resonant stories and creative experiences that build the brand and inspire action.
Execution
- Performs a wide range of tactical activities to support seamless, well-integrated marketing campaigns that include tailored omnichannel engagement plans across multiple marketing platforms and channels
- Partners with agencies and the Promotional Review Committee (PRC), including Legal and Regulatory, to facilitate development, approval, and pull-through of compliant and effective promotional tactics
- Measures, refines, and adjusts campaign elements to optimize performance based on real-time data and brand objectives
- Supports cross-marketing, cross-functional, and field alignment for optimal deployment of content and campaigns
- Contributes to initiatives that have broader organizational impact across the 1Marketing Function and advancing progress towards our CMG outcomes
- Establishes own work priorities and timelines, and exercises judgment in selecting methods for approaching new projects
- Pursues continuous professional development by mastering the latest capabilities and tools in content creation, execution, and analytics
Demonstrates Foundational Proficiency within the following Key Competencies
Senior Customer Marketers are expected to consistently perform at a proficient level (proficient is defined as leveraging competencies across the business in a consistent, integrated way)
- Customer Understanding - I’m always learning about my customers, what they need, and the world they live in.
- Competitive Value Creation - I determine the relevant, competitive, and profitable value story we offer to customers.
- Strategy Development - I make smart choices about what efforts will help achieve customers’ goals and our goals.
- Integrated Campaign Development - I build compelling, motivating campaigns that get customers to take action.
- Content Development & Approval - I craft simple, meaningful stories in an efficient and fully compliant way.
- Execution Readiness - I rally the organization to plan, coordinate, and pull through the strategy together.
- Delivery & Optimization Across Channels - I make sure our story is reaching customers in a seamless, memorable experience.
- Measurement & Iteration - I evaluate everything we do, and adjust, stop, or start for continuous improvement.
- Project & Vendor Management - I manage projects, partners, and suppliers to drive on strategy, on time, on budget impact.
Minimum Candidate Qualifications & Experience
- Bachelor's degree
- Two years of marketing experience or one year of marketing experience and an MBA
- 5 years minimum work experience, with 3 years of commercial experience (e.g., market access, marketing, sales or customer insights)
Additional Desired Candidate Qualifications & Experience
- MBA or other related graduate level degree preferred
- Marketing experience in relevant industries
- Experience working in an omnichannel (including field) marketing
- Experience in the managed care, Pharmaceutical or Biotech industry/pharmaceutical or biotech customer engagement
- Experience in creating customer strategies, plans and tactics that have strengthened market positioning and driven high-value customer and business outcomes
- Experience leading/managing Agency partners including developing agency briefs and creating content derivatives
- Contributed to integrated customer experiences across audiences and channels including multicultural and inclusive marketing tactics.
- Some experience with direct to patient marketing, patient advocacy or patient support programs
- Marketing experience in relevant industries
- Experience in executing marketing tactics that have strengthened market positioning and driven high-value customer and business outcomes
- Demonstrated experience building brands and generating demand among consumers, patients, caregivers or other consumer audiences.
- Open to relevant experience from consumer brands, digital-native companies, agencies, consumer health/health tech, devices, CPG, retail/e-commerce, technology and pharma.
Location
- This position is based in South San Francisco, CA and offers a hybrid schedule working on campus 3 days per week
- Relocation assistance is not available for this posting.
Roche Operating Principles
- Put Patients First: I always act as if patients I know are in the room and do what’s best for them
- Follow the science: I seek answers through experiments, data and debate, and act on facts
- Act as one team: I care, collaborate and commit without boundaries, and trust others to do their part
- Embrace differences: I seek diverse perspectives, invite opposing views, and challenge myself and others
- Accelerate learning: I push to learn new things even if difficult, and openly share my successes and failures
- Simplify radically: I eliminate complexity, reuse with pride, and accomplish more with less
- Make impact now: I take accountability to do what’s right, deliver value fast, and don’t wait for certainty
- Think long term: I choose actions today that benefit future generations
The expected salary range for this position based on the primary location in California is $161,800 - $300,600. Actual pay will be determined based on experience, qualifications, geographic location, and other job-related factors permitted by law. A discretionary annual bonus may be available based on individual and Company performance. This position also qualifies for the benefits detailed at the link provided below.
Benefits
Genentech is an equal opportunity employer. It is our policy and practice to employ, promote, and otherwise treat any and all employees and applicants on the basis of merit, qualifications, and competence. The company's policy prohibits unlawful discrimination, including but not limited to, discrimination on the basis of Protected Veteran status, individuals with disabilities status, and consistent with all federal, state, or local laws.
If you have a disability and need an accommodation in relation to the online application process, please contact us by completing this form Accommodations for Applicants.
