Senior Designer, Brand and AI Systems

 

^{About the role}

^{We're hiring a senior brand designer to own PolyAI's visual identity and to build the AI-native systems that let that identity scale. You are the day-to-day owner of how the brand looks and feels across campaigns, web assets, sales, events and video. You are also a design engineer at heart. You turn recurring design work into templates, automations and AI-assisted workflows, so the team can produce on-brand work faster without losing craft.}

^{You will work with the Creative Director, the web and content teams, marketing, sales and product. This is a hands-on role with real ownership and a lot of range. One week you may be directing a launch video, the next you may be building a component library or an automated asset pipeline.}

^{What you'll do}

^{Own the brand}

• ^{Own and manage the brand identity across all marketing: website, events, advertising, sales materials, video and audio demos.}
• ^{Champion consistency across the company, including sales, product and people teams. Say no when it matters, explain why and offer a better option.}
• ^{Evolve the identity as the company grows, and document it so others can apply it correctly.}
• ^{Design web assets, including landing page visuals, page graphics and animation, and hand them to the web team and partners to build. This role does not build pages.}

^{Build the AI-native design system}

• ^{Build and maintain a living brand design system: tokens, Figma libraries with variables and components, templates, and guidelines written for humans and for AI tools.}
• ^{Turn repeatable work into AI-assisted workflows, templates and generators that marketing, sales and product can use without a designer in the room.}
• ^{Automate production with scripts, AI coding tools and no-code tools, for example resizing and localising ad variants, generating decks and building video templates.}
• ^{Define quality guardrails for AI-assisted output: review checkpoints, acceptance criteria and feedback loops that prevent brand drift.}
• ^{Evaluate and adopt new AI design, image, video and audio tools. Share what works and what doesn't, and help the wider team build fluency.}

^{Create and direct}

• ^{Concept and design campaign assets end to end: key visuals, paid and social creative, ebooks, one-pagers, sales decks, event materials and custom client content.}
• ^{Direct and produce video and motion work, from storyboard to final edit, using both traditional tools and AI-assisted workflows.}
• ^{Use design thinking to solve marketing problems, and work with the team to test and improve engagement and conversion.}
• ^{Repurpose content across channels.}

^{Lead and collaborate}

• ^{Partner with design, motion, and development partners or agencies end to end: briefs, direction, review and quality.}
• ^{Partner with engineering and product so the brand carries through to product-adjacent surfaces.}
• ^{Explain design decisions to non-designers and tie them to business goals.}

^{What we're looking for}

• ^{7+ years of brand design experience, with a track record of owning a brand or identity at an applied AI, SaaS or other fast-growing technology company.}
• ^{A portfolio showing a brand system that grew and was applied consistently across channels. Case studies of tools, templates or workflows you built are a strong plus.}
• ^{Hands-on experience using AI tools in real creative workflows (generative image, video, audio and layout tools), with a clear view of their strengths, limits and risks.}
• ^{Design systems experience: Figma libraries, variables, components and design tokens. You can document a system clearly enough for others to use it.}
• ^{Comfort building. You can use AI coding tools (Claude Code) and light scripting or HTML/CSS to automate work and prototype tools, rather than waiting on engineering.}
• ^{Expert Figma and Adobe Creative Cloud skills, and strong presentation design.}
• ^{Strong typography, layout and art direction instincts, and the conviction to defend your decisions.}
• ^{Experience managing freelancers, agencies or junior designers.}
• ^{Strong stakeholder skills and clear written and spoken communication. You work well in a fast-moving, ambiguous environment.}

^{Nice to have}

• ^{Motion and video skills (After Effects, Premiere Pro or similar), and the ability to direct video production.}
• ^{Experience designing with data: testing, analytics and conversion results.}
• ^{Web design principles and experience handing designs off to web teams or external web partners.}
• ^{Experience building or relaunching a brand at a fast-growing technology company.}
• ^{Experience designing for developer audiences or technical products.}

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^Benefits

^{💰 Participation in the company’s employee share options plan}

^{🏝 Tenure-Based PTO: You will receive 25 holidays when you join and will gain an additional 1 day after 2 years of service, then 1 day each year until capped at 32 holidays}

^{🏡 Flexible working from home policy}

^{🌎 Work from outside of the UK for up to 6 months each year}

^{🫂TELUS Health EAP 24/7 - offers you and your chosen family confidential, judgment-free support for any work, health, or life challenge}

^{🧡 Enhanced parental leave}

^{🚲 Bike2Work scheme}

^{📚 Annual learning and development allowance}

^{🏡 We’re all about making WFH work for you - that’s why we offer a one-off WFH allowance when you join. Offering perks like noise-cancelling headphones or a comfortable desk chair to boost your comfort and focus!}

^{👨‍👩‍👧 Company-funded fertility and family-forming programmes}

^{🌸 Menopause care programme with Maven}

^{🏥 Private healthcare and dental cover, discounts on gym members and relaxation apps, and access to a range of mental health programs}

^{🌎 Sabbatical Program: 5-week paid sabbatical available after 5 years of employment}