Senior Digital Adoption Rep (DAR) – Japan Dealer Coverage

Who We Are

Cat® Digital is the digital and technology arm of Caterpillar Inc., connecting the physical and digital worlds to deliver industry-leading solutions for our customers and dealers. The Digital Adoption & Customer Success (DACS) organization accelerates the adoption and usage of digital products, delivering measurable value to Cat Dealers and Customers, and driving a customer-centric approach through enhanced change management and impact measurement.

Role Summary

As a Senior Digital Adoption Rep (DAR) dedicated to our Japan dealer, you are the primary resource for digital enablement and adoption, co-located where possible to maximize impact. You serve as a strategic advisor to dealer leadership and operational teams, driving dealer digital transformation, product adoption, and customer success. The DAR role is central to DACS’s mission to deliver best-in-class customer and dealer support across all digital touchpoints, leveraging real-time insights to anticipate needs, streamline operational efficiency, and promote brand loyalty.

What You Will Do

• Drive Dealer Digital Transformation: Deploy strategic dealer-facing engagement initiatives, standardized tools, training, and adoption behavior insights to accelerate digital adoption and operational efficiency.
• Champion Product Adoption: Govern dealer execution of key digital initiatives, collaborating with Product Adoption Consultants (PACs), MSORs, and PSORs to ensure successful deployment and sustained usage of Cat Digital solutions.
• Enable Customer Success: Support dealers in growing their connected assets population and e-commerce adoption, ensuring customers experience the full “easy to buy, easy to own” value throughout their asset lifecycle.
• Facilitate Feedback Loops: Establish and strengthen feedback channels between dealers and Caterpillar to improve product relevance and drive continuous improvement.
• Lead Change Management: Act as a change agent, influencing decision-makers by articulating how digital tools address business pain points and operational gaps, translating solutions into actionable plans.
• Collaborate Across Functions: Work closely with dealer teams, district offices, and the DACS organization to align digital initiatives with dealer and customer needs, ensuring seamless execution and measurable business impact.
• Support Training & Onboarding: Facilitate training and onboarding for Cat digital products, ensuring dealer teams are equipped to maximize adoption and deliver superior customer experiences.

Skills & Competencies

• Customer Focus: Commitment to understanding and aligning with customer needs, driving satisfaction and loyalty.
• Service Excellence: Dedication to delivering outstanding service and resolving customer issues proactively.
• Collaboration: Ability to work constructively with diverse teams and stakeholders, promoting cross-functional alignment.
• Consulting: Skilled in providing technical and business guidance to internal and external clients.
• Decision Making & Critical Thinking: Strong analytical skills for informed, productive decision-making.
• Effective Communication: Ability to communicate clearly, adapt messaging, and influence stakeholders at all levels.
• Problem Solving: Proficiency in identifying, analyzing, and resolving operational and process challenges.
• Relationship Management: Capability to build and maintain healthy working relationships with clients, vendors, and peers.
• Languages: Japanese and English

Key Attributes for Success

• Deep understanding of dealer operations, challenges, and strategic objectives.
• Ability to drive the implementation and sustained use of key digital initiatives and platforms.
• Skilled at consolidating team efforts to showcase business impact.
• Proactive in identifying and prioritizing key communications and tasks, especially those from team members and leadership.

Additional Information

• Up to 50% domestic travel with some international travel