Senior Digital Analytics Strategist

Accountabilities

Lead measurement strategy: Define client KPIs, develop comprehensive measurement plans, and establish frameworks that connect digital analytics to business objectives and decision-making.
Conduct analytics audits: Assess tracking implementations across GA4, Google Tag Manager, server-side tagging, Shopify Customer Events, Amplitude, Triple Whale, and related platforms to identify data quality issues, tracking gaps, and compliance risks.
Oversee analytics implementation: Develop technical specifications, data layer architectures, event models, UTM taxonomies, and BigQuery integrations to ensure accurate, consistent, and actionable data collection.
Manage quality assurance and monitoring: Lead implementation testing, validate tracking accuracy, monitor post-launch performance, and establish proactive alerts to identify and resolve data discrepancies.
Advise clients and senior stakeholders: Lead client meetings and presentations, explain complex analytical findings in accessible language, provide clear recommendations, and define ownership of follow-up actions.
Drive conversion optimization: Use analytics, heatmaps, behavioral insights, and experimentation data to inform conversion rate optimization (CRO) strategies and improve digital experiences.
Develop attribution strategies: Evaluate multi-touch attribution and cross-channel customer journeys, investigate differences in platform-reported revenue, and recommend approaches to improve measurement consistency.
Support privacy and consent compliance: Advise on consent management, cookie banners, data retention, and applicable privacy regulations in collaboration with developers, client legal teams, and relevant stakeholders.
Collaborate across disciplines: Work closely with development, design, media, client services, and external partners to align analytics requirements, clarify responsibilities, and ensure successful delivery.
Support migrations and redesigns: Lead analytics planning for major website migrations, platform transitions, and redesign projects, ensuring tracking continuity and measurement consistency before and after launch.
Develop the analytics practice: Create standardized documentation, reusable deliverables, and repeatable processes; refine the analytics technology stack; and contribute to service development, sales proposals, project scoping, and client pitches.
Integrate emerging technologies: Evaluate developments in AI, search, shopping behavior, attribution, and measurement technology, identifying opportunities to improve analytics workflows and service delivery.
Mentor and support colleagues: Share technical expertise, guide other analysts, and contribute to the development of analytics capabilities and best practices across the team.
Requirements
Professional experience: At least seven years of experience in digital analytics, measurement strategy, digital strategy, or a related field, ideally within a digital agency or consulting environment.
Analytics expertise: Advanced proficiency in Google Analytics 4 (GA4), Google Tag Manager, including server-side tagging, and BigQuery, with demonstrated experience developing and troubleshooting complex measurement implementations.
E-commerce analytics: Strong understanding of e-commerce measurement, online customer journeys, conversion tracking, and revenue attribution. Experience with Shopify and its analytics ecosystem is highly desirable.
Technical implementation skills: Experience designing data layers, event tracking frameworks, UTM taxonomies, analytics specifications, QA processes, and post-launch monitoring systems.
Platform knowledge: Familiarity with tools such as Amplitude, Triple Whale, Shopify Customer Events, and other analytics, experimentation, and marketing measurement platforms.
Privacy and consent management: Practical knowledge of consent management platforms, including OneTrust, and privacy frameworks such as GDPR, CCPA, CPRA, and emerging U.S. state privacy laws.
Attribution and customer journey expertise: Understanding of multi-touch attribution, cross-channel performance measurement, off-site customer journeys, and the challenges of reconciling revenue across advertising and analytics platforms.
Web development familiarity: Experience working with Shopify or Drupal websites, including headless implementations, is an advantage. The ability to collaborate effectively with developers on technical tracking requirements is essential.
Strategic problem-solving: Strong analytical thinking and the ability to diagnose complex issues, prioritize opportunities, and translate findings into practical recommendations that support measurable business outcomes.
Communication and presentation: Excellent written and verbal communication skills, with the ability to lead client discussions, present to senior stakeholders, explain technical concepts clearly, and confidently guide strategic decisions.
Client and stakeholder management: Demonstrated ability to build trusted client relationships, ask insightful questions, manage expectations, and coordinate effectively across multidisciplinary teams.
Process development: A proactive approach to documentation, standardization, and continuous improvement, with an interest in building scalable workflows and strengthening team capabilities.
Leadership and mentoring: Experience mentoring analysts or helping develop an analytics service offering is a plus.
AI adoption: Experience integrating AI tools into analytical workflows is beneficial, along with an interest in using emerging technologies responsibly to improve efficiency and insight generation.
Adaptability: Comfortable working in a small, fast-paced, collaborative team environment and supporting a diverse portfolio of B2B and direct-to-consumer clients across industries.
Location requirement: Must reside and work in the United States. This is a fully remote position.
Benefits
Comprehensive healthcare: 100% employer-paid medical, dental, and vision insurance.
Insurance protection: Life insurance and short-term disability coverage.
Paid parental leave: Support for employees and their families during important life transitions.
Flexible paid time off: Family First PTO Bank, paid vacation, and additional flexibility to support work-life balance.
Remote work: Fully remote work arrangement, allowing you to work from anywhere within the United States.
Flex Fridays: A flexible end-of-week arrangement designed to support productivity and personal well-being.
Retirement savings: 401(k) plan with an employer match of up to 4%.
Performance-based rewards: End-of-year merit-based bonuses recognizing individual contributions and performance.
Professional development: Dedicated budget for learning, training, and career growth.
Community involvement: Charitable matching opportunities and/or community service hours.
Team-building opportunities: Annual company retreat and regular culture-building activities, including trivia and team lunches.
Collaborative culture: An environment that values empathy, accountability, excellence, integrity, curiosity, and diverse perspectives.
Career growth: The opportunity to influence analytics strategy, help expand service offerings, and work with sophisticated digital technologies and established brands.