Senior Digital Content & Social Lead (Contractor)

Accountabilities:

As a Senior Digital Content & Social Lead, you will independently manage end-to-end digital content production and social media execution, ensuring that every asset reflects the brand's identity, voice, and mission. Your responsibilities will include:

• Short-form video production: Conceptualize, produce, edit, and optimize engaging video content for Instagram Reels, TikTok, and other emerging platforms.

• Creative hooks and audio design: Develop compelling opening moments, structure on-screen text for clarity and impact, and select or mix trending audio and voiceovers to support audience discovery.

• Archival and curated storytelling: Source and edit archival footage, historical imagery, stock media, and rights-cleared assets into cohesive, narrative-driven videos.

• Graphic design and visual assets: Create social media carousels, static graphics, digital action guides, story templates, and promotional materials using appropriate design tools.

• Brand consistency: Apply the established visual identity across all content, maintaining consistent typography, colors, layouts, and overall presentation.

• Social media strategy and publishing: Develop and manage the content calendar and handle daily publishing across Instagram, TikTok, and relevant emerging channels.

• Performance monitoring: Track reach, profile-to-follow conversions, saves, shares, link clicks, and other key metrics to assess content effectiveness.

• Analytics and recommendations: Produce monthly performance reports and recommend improvements to content hooks, formats, publishing strategies, and distribution.

• Copywriting and editorial development: Write engaging captions, video overlays, calls to action, and short-form social copy tailored to different audiences and objectives.

• Brand voice and issue-based storytelling: Translate complex topics related to environmental policy, public lands, wild horses, and animal welfare into warm, clear, conversational content.

• Independent project execution: Manage the full creative workflow, from initial concepts and scripting to design, editing, publishing, and performance analysis, using your chosen tools and methods.

Requirements:

The ideal candidate is a highly versatile digital content professional who combines strong creative judgment with technical execution and the ability to work independently. You should be comfortable managing multiple content formats while maintaining a consistent brand identity and producing work that supports a meaningful mission. Key qualifications include:

• At least 7 years of relevant experience spanning short-form video production, graphic design, social media publishing, and editorial copywriting.

• A proven track record creating digital content for a mission-driven brand, media organization, agency, or similar environment.

• Demonstrated ability to independently manage projects from concept development and scripting through final production and publication.

• Hands-on proficiency with short-form video tools such as CapCut, Canva Video, or Adobe Premiere Pro.

• Strong graphic design skills and experience using tools such as Figma, Canva, Adobe Illustrator, or Adobe Photoshop.

• Deep understanding of Instagram and TikTok, including platform algorithms, trending formats, interactive features, and audience engagement strategies.

• Excellent short-form copywriting skills, with the ability to create attention-grabbing hooks, compelling captions, effective calls to action, and accessible policy explainers.

• Strong visual storytelling skills and the ability to turn complex or sensitive subjects into compelling, audience-friendly content.

• An understanding of social media analytics and the ability to use performance data to inform creative decisions and improve results.

• Strong organizational skills, creative problem-solving abilities, and the capacity to manage deliverables autonomously.

• A genuine connection to the mission of wild horse preservation, humane treatment of equines and other animals, public lands stewardship, and women's empowerment.

• A creative portfolio or case studies demonstrating relevant experience in narrative video direction, visual brand assets, social media accounts, collaborative campaigns, or community initiatives.

• Ability to work as an independent contractor, providing your own equipment, software, and workspace and managing your own business expenses, taxes, and insurance.

Benefits:

This engagement offers competitive hourly compensation, remote flexibility, and the opportunity to contribute creatively to a mission-driven initiative.

• Hourly rate: $100–$125 per hour.

• Part-time engagement: Approximately 20–25 hours per week.

• Contract duration: November 2026 through February 2027, with the possibility of extension.

• Remote work: U.S.-based engagement, with flexibility to choose your working location and schedule.

• Creative autonomy: Freedom to determine your working methods, tools, and schedule while owning end-to-end content execution.

• Independent contractor flexibility: Non-exclusive engagement, allowing you to provide services to other clients during the contract.

• Meaningful impact: An opportunity to use digital storytelling and creative communication to support wild horse preservation, animal welfare, public lands stewardship, and women's empowerment.

• Payment structure: Monthly compensation upon submission of your invoice under a consulting agreement and statement of work.

• Contractor responsibilities: The engagement does not include employee wages or benefits. You will be responsible for your own taxes, insurance, business expenses, software, equipment, and workspace.