Join ABC Fitness, the leading technology provider for the fitness industry!
ABC Fitness is fundamentally changing its engineering DNA. We are moving from traditional software development toward a model where automation, agents, and platform capabilities are the primary drivers of delivery.
This transformation requires more than just new tools; it demands a new operating model. As the Senior Director, AI Engineering and Transformation, you will lead this shift across ABC’s Engineering teams, owning both strategy and execution. You will enable those building our emerging AI-native platform and those operating brownfield systems to adopt AI-powered ways of working, making AI a core capability rather than a side project. You will partner closely with Engineering, Product, Platform, Security, and executive leaders to shape how software is built at ABC—driving measurable business value, stronger team effectiveness, and sustainable adoption.
What You’ll Do
Architect the AI Strategy: Define and coordinate the roadmap for AI adoption across all platforms. You’ll determine which technologies, tools, and approaches are "best-fit" for ABC’s unique ecosystem.
Manage the Maturity Spectrum: Develop specialized tracks for different team stages—from building foundational AI infrastructure for new teams to evolving "AI ways of working" for teams earlier in their maturity journey.
Drive Reference Implementations: Work with a core team to build "North Star" examples. You’ll lead POCs and pilot schemes that prove the value of AI in a real-world, production context.
Executive Coordination: Partner closely with Directors and VPs to align transformation goals with business outcomes, managing the trade-offs between rapid innovation and organizational stability.
Value Capture & Communication: You are the chief storyteller for AI. You will define how we measure success, capturing and communicating the tangible value AI brings to our delivery velocity and product quality.
Uncover Best-in-Class Approaches: Lead a small, high-impact team dedicated to researching the AI landscape, ensuring our infrastructure and tooling choices are pragmatic yet forward-looking.
What This Is Not
Not a pure strategy or advisory role—you are accountable for execution.
Not a "hands-off" management role—you will be deep in the POCs and reference builds.
Not disconnected from the "How"—you own the evolution of our engineering culture and ways of working.
What You’ll Need
Transformation Leadership: 7+ years of people leadership, with a proven track record of leading large-scale change management in engineering or product organizations.
Technical & AI Fluency: You have strong technical credibility and can hold your own with Principal Engineers; you understand the constraints and possibilities of LLM systems.
The "Organizing" Gene: You excel at turning high-level vision into structured plans, pilots, and measurable rollout strategies.
Influential Communication: You can align senior stakeholders and motivate teams to change their daily habits without relying on top-down authority alone.
Operational Thinking: You understand that transformation fails without the right "plumbing"—you care as much about the infra/tooling as you do about the vision.
And It’s Great to have
Experience leading traditional "Brownfield" teams through an AI maturity model.
Background in Platform Engineering or Developer Experience (DevEx), internal tooling, or engineering productivity
Experience in capturing and visualizing complex ROI for AI initiatives.
Experience leading globally distributed engineering organizations and driving transformation across multiple geographies.
What Success Looks Like
Consistent Adoption: AI is no longer a "pocket of innovation" but a standard way of working across all ABC teams.
Measurable Velocity: A documented increase in delivery speed and a decrease in "plumbing" tasks for engineers.
Clear Paved Paths: Teams at every maturity level have a clear roadmap and the tooling they need to move to the next level.
Proven Value: Senior leadership has a clear, data-driven view of how AI is impacting the bottom line.
WHAT’S IN IT FOR YOU:
Purpose led company with a Values focused culture – Best Life, One Team, Growth Mindset
Time Off – with our open PTO policy, you pick when you want time off when it’s best for you!
Days of Disconnect – once a quarter, we take a collective breather and enjoy a day off together around the globe. #oneteam
Parental & Pawternity Leave – we offer leave for when your family grows by two feet or four paws!
Fitness Perk – we are committed to meeting you wherever you are in your fitness journey with a quarterly reimbursement.
Discounts – access to discounts with our partners, such as Dell, Microsoft & many more.
Medical/Dental/Vision coverage.
EAP – we get you help when you need it. Period.
Calm App +4 – enjoy tranquility with a Calm App subscription for you and up to 4 dependents over the age of 16.
And more! – so many benefits we couldn’t even fit them all here!
Why This Matters
ABC Fitness is building toward an AI-native future by developing agentic experiences, intelligent workflow automation, and platform-level capabilities that turn data and models into action. The work spans recommendation systems, orchestration, embedded intelligence, and scalable AI-powered product experiences that directly influence how customers acquire, serve, retain, and grow their members. It is an opportunity to build applied AI in production, at meaningful scale, on problems that matter to customers every day.
At ABC Fitness, we don’t just build technology—we build communities and transform lives. Your work matters here, your growth is supported, and your voice is heard. We welcome diverse talent and encourage you to apply, even if you don’t meet every requirement.
ABC’S COMMITMENT TO DIVERSITY, EQUALITY, BELONGING AND INCLUSION:
ABC is an equal opportunity employer committed to diversity, equity, and inclusion. We strive to create a workplace where every employee, client, and partner feels valued, inspired, and empowered to reach their full potential. For us, inclusion isn’t just the right thing to do—it’s a business imperative. Learn more at abcfitness.com
About ABC Fitness
ABC Fitness is the #1 software provider for fitness businesses of any size, all around the world. Supporting 30K clubs, 650K coaches, 40M members, and processing more than $12B in payments every year, ABC Fitness provides scalable, data-driven solutions to simplify club management and engage members and clients.
From personal trainers, boutique studios, and gyms, to international franchise health clubs, ABC Fitness will move your business forward through technology and industry insights. Innovation is at the center of everything we do, across ABC Glofox, ABC Ignite, ABC Trainerize, and ABC Evo. Let's make your fitness vision a seamless reality, together. Learn more at abcfitness.com.
#LI-REMOTE
If you like wild growth and working with happy, enthusiastic over-achievers, you'll enjoy your career with us!