About Avalere Health
United by one profound purpose: to reach EVERY PATIENT POSSIBLE. At Avalere Health, we ensure every patient is identified, treated, supported, and cared for. Equally. Our Advisory, Medical, and Marketing teams come together – powerfully and intentionally – to forge unconventional connections, building a future where healthcare is not a barrier and no patient is left behind.
Achieving our mission starts with providing enriching, purpose-driven careers for our team that empower them to make a tangible impact on patient lives. We are committed to creating a culture where our employees are empowered to bring their whole selves to work and tap into the power of diverse backgrounds and skillsets to play a part in making a difference for every patient, everywhere.
Our flexible approach to working allows our global teams to decide where they want to work, whether in-office or at home based on team and client need. Major city hubs in London, Manchester, Washington, D.C., and New York, and smaller offices globally, serve as collaboration hubs allowing our teams to come together when it matters. Homeworkers are equally supported, with dedicated social opportunities and resources.
Our inclusive culture is at the heart of everything we do. We proudly support our employees in bringing their whole selves to work with our six Employee Network Groups – Diverse Ability, Family, Gender, LGBTQ+, Mental Health, and Race/Ethnicity. These groups provide opportunities to promote diversity, equity, and inclusion and to connect, learn, and socialise through regular meetings and programs of activity. We are an accredited Fertility Friendly employer with our Fertility Policy, enhanced parental leave, and culture of flexibility ensuring every employee feels supported across their family planning journey and can work in a way that suits their family’s needs.
We are deeply invested in supporting professional growth for our employees through day-to-day career experiences, access to thousands of on-demand training sessions, regular career conversations, and the opportunity for global, cross-capability career moves.
We take pride in being part of the Disability Confident Scheme. This helps make sure you can be interviewed fairly if you have a disability, long term health condition, or are neurodiverse. If you'd like to apply and need adjustments made, you can let us know in your application.
About the role
As a Senior Director, Brand Strategist, you will be a key driver to the brand strategy of your account. You’ll develop a keen understanding of your client’s business requirements and generate insights that create the foundation for brand strategy. As a critical thinker, you will work collaboratively within the strategy team as well as with the account, creative, and scientific teams to facilitate strategic recommendations that lead to significant brand results.
What you'll do:
ACCESS MARKETING STRATEGY – CLIENTS
- Direct, develop, and execute comprehensive access strategy to support pipeline and inline assets in maximizing and communicating brand value, and in doing so, establish and reinforce client confidence in our strategic value
- Conduct and support the analysis of qualitative and quantitative research relating to market access stakeholders and derive meaningful insights
- Analyze market research, market landscape, and analytics reports as well as track relevant market access congresses/media to identify key audience insights, behaviors and trends that provide critical access engagement opportunities
- Conduct and support the development of market access stakeholder personas/archetypes, strategy maps, integration into brand plans, positioning, brand identity strategy, creative briefs, and messaging strategy among other critical strategic elements
- Conduct and support the ideation and execution of access marketing solutions, tactics, and activations that amplify brand/access performance
- Design and facilitate workshops, training meetings, launch meetings, and other key events on behalf of Access Marketing clients
- Provide a advanced strategic voice in internal and client meetings, including consistent and visible advisement to clients on emerging access-related trends
- Leads strategic planning responsibilities on multiple brands and integrated accounts with advanced autonomy and proficiency
- Contributes to the development of actionable project briefs through translation of insights and strategy execution in partnership with team
ACCESS MARKETING STRATEGY – NEW BUSINESS DEVELOPMENT AND GROWTH AND THOUGHT LEADERSHIP
- Contribute to the growth of the Access Marketing offer by helping to define the strategy for RFPs/capabilities and identify organic growth within businesses managed, and, proactively sourcing new business development opportunities as appropriate
ACCESS MARKETING STRATEGY – THOUGHT LEADERSHIP
- Support SVP, Access Strategy in market access thought leadership activities by:
- Staying ahead and informed of the leading market access platforms, trends, and innovations for market access customers, including but not limited to payers, health systems, employers, and others
- Keeping pulse on key access trends, drafting expert pieces/POVs, contributing to podcasts/webinars, and leveraging thought leadership into attracting new Access Marketing clients
STRATEGY – INTEGRATION, PARTNERSHIPS, AND TEAM DEVELOPMENT
- Integrate seamlessly and maintain fluency between Advisory and Marketing disciplines within a matrixed organization, including establishing a productive, coordinated, and seamless partnership with other strategy counterparts
- Lead collaboratively with account, medical, and creative partners on the delivery of Access Marketing strategy, including ensuring that access strategy aligns to broader business objectives and audience needs
- Build and grow an external network of strategic partners for collaboration and consultation as needed
- Supervise direct reports (if applicable) including managing performance and progressive growth
- Mentor, coach, and counsel strategy team members to facilitate their growth and development
- Be flexible with travel up to 20-30% of time as needed
About you:
What we can offer
You will receive a 401K plan with an employer match contribution up to 4% (immediately vested), as well as life insurance, disability coverage, and medical, dental, and vision plans for peace of mind. Enjoy flexible working arrangements, including hybrid and remote work, along with the option to work from anywhere across the globe two weeks each year. We provide 20 vacation days plus one personal well-being day, recognise 9 public holidays, along with gifted end-of-year holidays and an early Summer Friday finish in June, July, and August.
Access free counselling through our employee assistance program and personalized health support. Our enhanced maternity, paternity, family leave, and fertility policies provide support across every stage of your family-planning journey. You can also benefit from continuous opportunities to professionally develop with on-demand training, support, and global mobility opportunities across the business.
