Under the direction of the Chief Commercial and Content Officer, the Senior Director, Content and Brand Marketing, provides strategic leadership for Augusta National Golf Club’s content, marketing, and creative services functions. This role shapes how the Club tells its stories and presents its brand across platforms and audiences, ensuring that every experience reflects its standards, values, and traditions.
The Senior Director leads an integrated strategy supporting the Club and its events, including the Masters Tournament, the Asia-Pacific Amateur Championship, the Latin American Amateur Championship, the Augusta National Women’s Amateur, and the Drive, Chip and Putt. This leader oversees the teams responsible for content development, marketing, design, and creative production, and partners closely with teams across the organization to bring priorities to life.
Job Responsibilities
- Develop and own the brand strategy, positioning, annual brand marketing plans, and executional tactics for the Masters Tournament and the MTC-supported initiatives.
- Ensure that such strategy and execution are aligned not only with the Club’s broader strategy but also with the Club’s Mission and Core Values.
- Oversee editorial planning, storytelling, design, and production across digital, video, social, and other channels.
- Lead creative services, establishing clear priorities and processes for projects that serve teams across the organization.
- Steward the Club’s brand by developing and maintaining brand guidelines that ensure a consistent voice, visual identity, and level of quality across all marketing, content and creative work.
- Identify compelling stories that celebrate the game of golf, the Club’s history, its events, and its broader impact.
- Set creative direction for major campaigns and projects, balancing new ideas with the Club’s traditions and standards.
- Work closely with the live broadcast and partnership teams to align brand portrayal, marketing, and messaging distributed globally.
- Identify appropriate success metrics and integrate them with business strategies; champion a data-driven approach to investments in digital and social media.
- Manage external creative partners and agencies, setting clear expectations for quality, timing, and budget.
- Lead and develop a team across content, marketing, and creative services, encouraging collaboration, strong judgment, and creative excellence.
- Continue to build best-in-class content creation teams that focus on developing, innovating, and improving traditional coverage of golf and the Club’s Tournaments while reimagining ways that the Club can maintain and strengthen its relevancy into the future.
- Create strong capabilities to measure and communicate the effectiveness of digital strategies, leveraging data to make real-time changes that positively impact the business by documenting baselines and monitoring KPIs to determine success.
- Accountable for the effective operation and fulfillment of KPIs for the department.
- Ensure results for processes, programs, and projects are measured, and allocate resources across the department as needed.
- Accountable for hiring, performance management, and development of direct reports and the team.
- Responsible for maintaining relationships with key stakeholders and achieving results through effective relationship management.
- Accountable for forecasting and budget management for the department, as well as effective allocation of department payroll.
- Responsible for overall department strategy and allocating resources to accomplish initiatives.
- Perform other duties that are deemed by management to be an important part of the job.
- Physical demands are outlined immediately below.
Physical Demands
- Acceptable level of hearing and vision to perform job duties
- Occasionally required to walk and work with hands and arms, lift up to 25 pounds and/or drive a golf cart.
- Constantly required to sit, sometimes for several hours at a time, and use their hands and fingers to operate a computer.
Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions
Qualifications
Skills/Knowledge/Attributes
- Significant leadership experience across content, marketing, and creative services, including responsibility for strategy, execution, and team development.
- Demonstrated ability to lead creative and marketing initiatives across multiple platforms and audiences.
- Exceptional editorial and creative judgment, with a strong understanding of brand stewardship.
- Experience managing competing priorities and delivering high-quality work for multiple internal partners.
- Strong business judgment, discretion, and the ability to operate effectively in a highly visible environment.
- A genuine appreciation for golf, its traditions, and the standards associated with Augusta National Golf Club.
- Strategic orientation, with an ability to interpret today’s trends to create future opportunities.
Relative Experience/Education
- Ten years of related experience in marketing, content and creative services.
- Five years of progressive leadership experience.
- Bachelor’s degree required.
Required License(s)
- Possess a valid driver’s license and/or successfully complete the Club’s internal motor vehicle training program.
- Valid passport as international and domestic travel may be required.
Projected Work Schedule
Normal work hours are 8:30 am to 5:00 pm, Monday through Friday. Must be available to work nights, weekends, and holidays.
Work Authorization & Sponsorship
Applicants must be legally authorized to work in the United States at the time of hire. We are unable to provide visa sponsorship for this position.
