The Opportunity
We are looking for a transformative Senior Director of Content Studio and Digital Operations to lead Genentech's in-house content studio and operations into an industry benchmark. In this role, you will collaborate closely with Marketing and Medical and blend world class creative craft with cutting edge digital operations to drive patient impact.
Reporting to the Executive Director of Enterprise Content Suite, this role is responsible for defining the studio strategy to increase self reliance, implement a model that scales globally, manage large multidisciplinary teams and partnerships.
Candidates should have extensive experience building, leading, and scaling content studios in-house and driving tangible business impact within a regulated sector, strong transformational skills, proven track record of building AI enabled services, and deep expertise in lean process optimization.
Key Job Responsibilities:
Strategic Planning & Vision
- Define and execute the Content Studio vision, including constructing the core business case, leading tech-enabled roadmap planning, and managing strategic resource allocation.
- Build an integrated operational system for content studio support of personalized campaign delivery spanning planning, creative development, review, distribution, and performance measurement.
- Shape core strategic pillars, encompassing creative studio services, campaign coordination, asset management, and promotional and medical review operations.
- Lead sourcing strategies (build/buy/partner) to enhance internal self-sufficiency, optimize partner agency ecosystems, and systematically repatriate core creative capabilities while maintaining operational continuity.
- Align studio operational models with brand strategies, ensuring content delivery supports top commercial and medical business priorities.
- Champion adoption of technology through the entire content value chain operations to create a state of the art industry leading studio
Execution, Operational Excellence and Process Optimization:
- Direct end-to-end content supply chain operations covering Campaign Planning, Creation, Assembly, Medical/Legal/Regulatory Review (PRC/MLR), and Omnichannel Distribution.
- Partner closely with internal commercial, medical, and vendor stakeholders (including Agencies of Record) to ensure seamless operational handoffs.
- Streamline operational workflows, remove process bottlenecks, and boost productivity by deploying improved processes, automation, and creative technology solutions.
- Scale high-volume, high-quality asset production including de novo content across all primary marketing and engagement channels (social videos, banners, podcasts etc).
- Oversee quarterly demand planning and resource alignment in collaboration with commercial leadership to match capacity with financial targets.
Data & Performance Analysis:
- Establish and monitor Key Performance Indicators (KPIs) to measure throughput, quality, throughput times, cost efficiency, and stakeholder satisfaction.
- Lead operational data collection and analytics to drive continuous workflow optimization across the Content Studio environment.
Team Leadership & Development:
- Lead a high-performing, multidisciplinary team of internal talent and external partners across creative design, video/digital production, project coordination, and review management. Lead onsite and offshore teams (n= 50+)
- Provide strong leadership, guidance, and mentorship to operational teams.
Compliance & Risk Management:
- Ensure adherence to industry regulations, company policies, and legal guidelines.
Who you are
- Experience:
- You have a Bachelors degree (in Creative/Graphic Design or similar)
- You have 10+ years of progressive experience in Content Operations, Marketing Operations, or Digital Production.
- You have 5+ years in a people leadership role, preferably within the Pharmaceutical/Biotech industry or a highly regulated sector. Proven track record of cross functional collaboration and adapting strategy to meet business needs
- Proven track record building, scaling, and leading an in-house creative content studio or agency-side production operation.
- Transformational Leadership: Demonstrated expertise leading large-scale operating model transformations (e.g., agency repatriation, hybrid studio operations, global capability hub setup).
- Financial Acumen: Demonstrated success managing large operational budgets ($10M+) and driving vendor consolidation strategies.
- Technical Expertise:
- Deep proficiency in Digital Asset Management (Adobe DAM, Veeva Vault), Work Management (Adobe Workfront), and Marketing Automation.
- Experience operationalizing Generative/Agentic AI solutions in a corporate environment is highly desirable.
- Core Competencies:
- Process Architect: Expertise in Lean/Six Sigma or Agile methodologies to drive process optimization.
- High-Craft Scaled Production: Strong expertise in high-craft, multi-channel creative production and dynamic content scaling.
- Strong understanding of data analysis and performance metrics, with the ability to leverage insights for decision-making.
Location
- This role is based in South San Francisco and offers a hybrid schedule working 3 day per week on campus
- Relocation benefits are available on this posting
The expected salary range for this position based on the primary location of South San Francisco, CA is $203,500/yr to $377,900/yr. Actual pay will be determined based on experience, qualifications, geographic location, and other job-related factors permitted by law. A discretionary annual bonus may be available based on individual and Company performance. This position also qualifies for the benefits detailed at the link provided below.
Benefits
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Genentech is an equal opportunity employer. It is our policy and practice to employ, promote, and otherwise treat any and all employees and applicants on the basis of merit, qualifications, and competence. The company's policy prohibits unlawful discrimination, including but not limited to, discrimination on the basis of Protected Veteran status, individuals with disabilities status, and consistent with all federal, state, or local laws.
If you have a disability and need an accommodation in relation to the online application process, please contact us by completing this form Accommodations for Applicants.
