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Virginia, United States
Onsite
As a Senior Director, Digital Product on our Marcomms team, you will lead the team and platforms that bring Stand Together's digital experiences to life. You will own the strategy and execution of our digital product roadmap, ensuring our websites, marketing technology platforms, and digital experiences are built in service of audience needs, measurable outcomes, and the organization's most important growth priorities.
This is a strategic leadership role with significant operational focus, partnering closely with Growth Marketing, MarComms, and Enterprise IT peers to embed Digital Product at the center of how we reach, engage, and activate Stand Together's priority audiences. You'll lead a high-performing team and develop a culture of experimentation, continuous improvement, and principled entrepreneurship.
Lead Stand Together’s Digital Product Team, responsible for driving integrated digital strategies that deliver personalized, cross-channel experiences designed to directly support a wide range of organizational priorities.
Design and execute a digital roadmap that maximizes audience value and advances measurable outcomes across a mix of brand efforts, campaigns and technical delivery.
Partner with Growth Marketing teams across Paid Media, DXO, and Lifecycle to ensure Digital Product's roadmap is shaped by audience journey requirements, conversion architecture, and campaign needs.
Collaborate across MarComms, Grassroots, Priority Initiatives, and community teams to drive digital innovation and ensure consistent, high-quality digital experiences across all properties and audiences served.
Serve as Chief Product Owner for Stand Together’s digital platforms, including Stand Together websites and our integrated marketing orchestration platforms.
Lead Stand Together’s Digital Product Team, responsible for driving integrated digital strategies that deliver personalized, cross-channel experiences designed to directly support a wide range of organizational priorities.
Design and execute a digital roadmap that maximizes audience value and advances measurable outcomes across a mix of brand efforts, campaigns and technical delivery.
Partner with Growth Marketing teams across Paid Media, DXO, and Lifecycle to ensure Digital Product's roadmap is shaped by audience journey requirements, conversion architecture, and campaign needs.
Collaborate across MarComms, Grassroots, Priority Initiatives, and community teams to drive digital innovation and ensure consistent, high-quality digital experiences across all properties and audiences served.
Serve as Chief Product Owner for Stand Together’s digital platforms, including Stand Together websites and our integrated marketing orchestration platforms.
Conduct regular platform health assessments and manage digital agency partnerships, ensuring accountability, quality, and business continuity.
Oversee the development, management, and optimization of Stand Together's digital platform portfolio, maintaining high standards of performance, reliability, and user experience across all properties.
Develop a culture of experimentation, continuous improvement, and measurement through agile practices and cross-functional collaboration.
Lead, coach, and develop the Digital Product Team, cultivating a culture of challenge, responsible risk-taking, and creative experimentation.
Select, cultivate, and retain top digital talent while promoting Principle-Based Management (PBM) principles and personal development plans (PDPs).
Define and operationalize a clear internal service model for how the Digital Product team supports its stakeholders across MarComms, Grassroots, and Priority Initiatives — ensuring consistent intake, prioritization, and delivery standards across all properties and teams served.
Build and maintain a performance reporting framework that connects digital experience outcomes to broader marketing and organizational goals, using data and audience insights to drive product roadmap decisions and communicate progress to senior leadership.
Proven experience leading complex, multi-phase digital experience transformation efforts and managing teams responsible for building effective digital ecosystems that enable audience-specific strategies at scale.
Direct experience with Drupal, WordPress, Visual Website Optimizer, Figma and modern marketing technology platforms including CDPs, marketing automation and experimentation frameworks.
Ability to manage a complex portfolio of workstreams simultaneously, with competing stakeholder demands and phased delivery timelines.
Demonstrated experience navigating and influencing shared-services IT environments, with the ability to build effective working relationships across marketing and enterprise technology teams to drive platform decisions, integrations, and delivery.
Demonstrated ability to lead and inspire high-performing teams and agencies.
Strong understanding of agile methodologies, product ownership, and digital operations management.
Excellent cross-functional collaboration, communication, and influencing skills.
Ability to connect digital strategy to measurable outcomes with demonstrable results in service of broader organizational and marketing goals.
Competitive benefits: Enjoy a 6% 401(k) match with immediate vesting, flexible time off, comprehensive health and dental plans, plus wellness and mental health support through Peloton and Talkspace.
A meaningful career: Join a passionate community of over 1,400 employees dedicated to improving lives and driving innovative solutions to complex social challenges.
Commitment to growth: Thrive in a non-hierarchical environment that empowers employees to discover, develop and apply their unique talents.