At Warner Music Group, we’re a global collective of music makers and music lovers, tech innovators and inspired entrepreneurs, game-changing creatives and passionate team members. Here, we turn dreams into stardom and audiences into fans. We are guided by three core values that underpin everything we do across all our diverse businesses:
Curiosity: We do our best work when we’re immersing ourselves in culture and breaking through barriers. Curiosity is the driving force behind creativity and ingenuity. It fuels innovation, and innovation is the key to our future.
Collaboration: Making music and bringing it to the world is all about the power of originality amplified by teamwork. A great idea, like a great song, travels globally. We ignite passions and build connections across our diverse community of artists, songwriters, partners, and fans.
Commitment: We pursue excellence for our team and our talent. Everything in music starts with a leap into the unknown, and we’re committed to keeping the faith, acting with integrity, and delivering on our promises.
WMG is home to a wide range of artists, musicians, and songwriters that fuel our success. That is why we are committed to creating a work environment that actively values, appreciates, and respects everyone. We encourage applications from people with a wide variety of backgrounds and experiences.
Consider a career at WMG and get the best of both worlds – an innovative global music company that retains the creative spirit of a nimble independent.
Title: Senior Director, Direct-to-Fan (Warner Records US)
Department: Direct-to-Fan Services, Global Marketing
Reporting to: SVP, Global Direct-to-Fan Services
Location: London, hybrid
Direct Reports: 2
Overview
The Senior Director, Fan Data Infrastructure will lead the operational and technical infrastructure that powers Warner Music Group’s direct-to-fan ecosystem. Sitting within Global Marketing’s Direct-to-Fan Services team, this role is responsible for ensuring fan data moves reliably, securely and intelligently across WMG’s marketing systems, platforms and teams.
Working closely with Marketing Enablement, Technology, Audience Integration and Fan Engagement teams, the role will oversee the integrations, architecture and governance that connect WMG’s fan data ecosystem. This includes ownership of how fan data is structured, synchronized and activated across platforms.
Reporting to the SVP, Global Direct-to-Fan Services, the Senior Director will act as the bridge between marketing strategy, fan data and technical execution, ensuring marketers can confidently access and activate high-quality fan data at global scale.
Primary Responsibilities
Strategy & Infrastructure
Lead the evolution of WMG’s fan data infrastructure, ensuring systems, integrations and workflows support modern direct-to-fan marketing.
Define and maintain the operational architecture connecting CRM, audience, commerce and fan engagement platforms across the D2F ecosystem.
Partner with Technology and Marketing Enablement teams to improve interoperability between systems and reduce operational fragmentation.
Systems & Data Operations
Oversee integrations between platforms including Salesforce Marketing Cloud, Klaviyo, Community, Co:Brand, HighTouch, Shopify, Snowflake, Adobe Analytics and WMG’s wider customer intelligence infrastructure.
Lead the mapping and standardization of fan data schemas, tracking frameworks and audience infrastructure across platforms, ensuring fan data is reliable, measurable and operationally consistent.
Act as the lead for fan data movement across APIs, audience syncs, automation workflows and CDP infrastructure.
Governance & Operational Integrity
Establish and maintain best practices for fan data governance, privacy, consent handling and operational hygiene across WMG’s marketing ecosystem.
Act as the senior escalation point for fan data issues, sync failures and platform-related operational troubleshooting, working closely with technical teams to resolve root causes.
Collaboration & Leadership
Lead WMG’s Audience Integration and Fan Engagement functions, overseeing the operational infrastructure that supports fan data, audience activation and CRM delivery across the D2F ecosystem.
Partner closely with the Senior Director, Fan Engagement CRM to ensure fan communications are supported by reliable, scalable marketing infrastructure.
Partner with Marketing Enablement, Technology, WMX and Global Marketing teams to improve how fan data supports marketing operations and audience activation.
Experience Level
8-10 years’ experience working across marketing technology, CRM infrastructure, data operations or systems integration roles within complex consumer or entertainment ecosystems.
Strong understanding of how CRM, audience and fan engagement systems support modern marketing operations.
Hands-on experience with platforms such as Salesforce Marketing Cloud, Klaviyo, HighTouch, Shopify, Community, Co:Brand, Snowflake or similar marketing infrastructure tools.
Deep familiarity with customer data platforms (CDPs), audience synchronization and fan data architecture.
Strong working knowledge of SQL, APIs, JSON and data schema management.
Experience troubleshooting complex system and data flow issues across multiple interconnected platforms.
Comfortable working closely with technical and engineering teams while understanding the operational realities of marketing organizations.
Experience leading operationally-focused teams within fast-moving, cross-functional organizations.
Strong understanding of data governance, consent management and privacy considerations within first-party marketing ecosystems.
Familiarity with reporting and visualization tools such as Tableau.
About You
Technically-minded and operationally driven, with a strong understanding of how marketing systems, fan data and integrations work together.
Curious and solutions-oriented, able to simplify complexity and bring structure to fragmented environments.
Collaborative and pragmatic, comfortable working across technical and non-technical teams.
Detail-oriented with strong instincts around system integrity, data quality and operational reliability.
Interested in the evolving relationship between technology, fandom and modern marketing.
Passionate about building infrastructure that helps artists and marketing teams create better fan experiences.
As the home to 10K Projects, Asylum, Atlantic Music Group, East West, FFRR, Fueled by Ramen, Nonesuch, Parlophone, Rhino, Roadrunner, Sire, Warner Records, Warner Classics, and several other of the world’s premier recording labels, Warner Music Group champions emerging artists and global superstars alike. And our renowned publishing company, Warner Chappell Music, represents genre-spanning songwriters and producers through a catalog of more than one million copyrights worldwide. Warner Music Group is also home to ADA, which supports the independent community, as well as artist services division WMX. In addition, WMG counts film and television storytelling powerhouse Warner Music Entertainment among its many brands.
Together, we are Warner Music Group: Independent Minds. Major Sound.
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Don’t be discouraged if you don’t hear from us right away. We’re taking our time to review all resumes, and to find the best people for WMG.
Thanks for your interest in working for WMG. We love it here, and think you will, too.
WMG is committed to inclusion and diversity in all aspects of our business. We are proud to be an equal opportunity workplace and will evaluate qualified applicants without regard to race, religion or belief, age, sex, sexual orientation, gender, gender identity or gender reassignment, marital or civil partnership status, disability, pregnancy, childbirth or any other characteristic protected by law.