Monster Jam is the world’s premier monster truck entertainment property, delivering unforgettable live events, iconic trucks, and family experiences to millions of fans around the globe. As the brand continues to expand across Europe, we are seeking a dynamic Franchise Manager to lead integrated growth initiatives spanning marketing, consumer products, retail partnerships, and toy/category development.
The Senior Director, International Global Partnerships, will lead the strategic growth of the Monster Jam brand across key European markets through integrated franchise marketing, retail activation, consumer products expansion, and cross-functional partnership management. This role is responsible for building cohesive programs that drive brand awareness, increase toy and merchandise penetration, strengthen retailer relationships, and ultimately accelerate event attendance and ticket sales.
The ideal candidate is a commercially minded brand builder with experience managing entertainment, toy, sports, family, or lifestyle franchises across multiple territories. This individual will work closely with the Monster Jam consumer products team, regional promoters, retail partners, regional licensees and the Spin Master toy organization to create coordinated campaigns that put Monster Jam products into the hands of consumers while amplifying engagement with the brand within all franchise touchpoints including the live event business.
Essential Functions
Franchise & Brand Marketing
- Develop and execute the European franchise growth strategy for Monster Jam across key markets and retail channels.
- Lead integrated marketing initiatives that increase awareness, fan engagement, and affinity for the Monster Jam brand.
- Partner with regional event, marketing, and ticketing teams to align campaigns that drive attendance and revenue growth.
- Create scalable promotional programs that connect consumer products, retail activations, digital marketing, and live events.
- Identify market-specific opportunities to grow audience reach, including localized campaigns, partnerships, and experiential activations.
- Serve as a steward of the Monster Jam brand across all consumer-facing touchpoints.
Consumer Products & Licensing
- Support the expansion of the Monster Jam consumer products business throughout Europe.
- Identify opportunities for new product categories, retail exclusives, promotions, and licensing partnerships.
- Collaborate with internal licensing and consumer products stakeholders to maximize shelf presence and category performance.
- Analyze market trends, retail performance, and consumer insights to inform product and franchise strategies.
- Develop annual plans and commercial initiatives that support long-term franchise growth.
Retail Partnerships & Programs
- Build and manage strategic relationships with major European retailers and distribution partners.
- Develop retail marketing programs that elevate visibility, support product launches, and drive sell-through.
- Partner with retailers on seasonal campaigns, in-store activations, sweepstakes, promotions, and event tie-ins.
- Coordinate retailer-specific marketing assets, promotional calendars, and execution plans.
- Monitor retail performance metrics and identify opportunities to optimize programs and increase market penetration.
Spin Master Partnership Management
- Act as the primary liaison with the Spin Master toy team across Europe and North America for product development for regional needs.
- Partner closely on go-to-market planning, product launches, marketing campaigns, and retail initiatives.
- Communicate regional market insights, fan trends, and retailer feedback to support product development and commercial planning.
- Drive initiatives that increase toy awareness, distribution, and consumer adoption across Europe.
- Champion the shared vision of placing a Monster Jam toy in every child’s hands to fuel broader franchise engagement and live event attendance.
Cross-Functional Leadership
- Collaborate with internal teams, including marketing, events, ticketing, licensing, finance, and operations, to ensure alignment across all franchise initiatives.
- Lead project timelines, campaign execution, and stakeholder communication across multiple markets and partners.
- Present business updates, market insights, and growth opportunities to senior leadership.
- Manage agency and external partner relationships where applicable.
Job Requirements
- Bachelor’s degree in Marketing, Business, Entertainment Management, or related field.
- 5–8+ years of experience in franchise marketing, brand management, consumer products, licensing, retail marketing, or related fields.
- Experience working with entertainment, toy, sports, gaming, family, or lifestyle brands preferred.
- Strong understanding of European retail landscapes and consumer markets.
- Proven ability to manage cross-functional partnerships and external stakeholders.
- Experience collaborating with major retailers and consumer products organizations.
- Strong commercial acumen with the ability to translate brand strategy into measurable business growth.
- Excellent communication, presentation, and relationship management skills.
- Ability to manage multiple projects across international markets in a fast-paced environment.
- Willingness to travel across Europe and internationally as needed.
Success Metrics
- Growth in Monster Jam brand awareness across European markets.
- Increased consumer products and toy sales performance.
- Expansion and effectiveness of retail partnerships and promotional programs.
- Measurable contribution to event attendance and ticket sales growth.
- Successful execution of integrated franchise marketing initiatives.
- Strengthened collaboration and strategic alignment with the Spin Master partnership team.
