Senior Director, Marketing

Accountabilities:

Marketing strategy and leadership: Translate company objectives and revenue goals into a focused marketing strategy with clear priorities, measurable outcomes, and a consistent operating cadence. Lead and develop the marketing team while establishing accountability, performance expectations, and effective collaboration.
Integrated marketing planning: Determine investment priorities across product marketing, brand, demand generation, partnerships, and customer lifecycle programs, ensuring that initiatives support awareness, pipeline generation, product adoption, customer expansion, and revenue growth.
Product positioning and messaging: Own the platform's positioning, messaging, competitive differentiation, and go-to-market strategy. Develop compelling narratives that communicate the value of an integrated, AI-powered spend management solution to target audiences.
Product launches and go-to-market execution: Build a repeatable product launch framework that connects product readiness, market research, messaging, sales enablement, campaigns, partner activation, and customer communications. Lead major product and platform launches from initial planning through execution, adoption, and performance evaluation.
Market and customer insights: Incorporate customer feedback, competitive intelligence, and market trends into marketing plans, product decisions, and broader business strategy to strengthen differentiation and identify growth opportunities.
Brand development and category positioning: Strengthen brand awareness and market credibility by developing a consistent narrative across the website, campaigns, content, events, executive communications, and sales materials. Elevate creative quality, storytelling, and brand distinctiveness.
Sales and partner enablement: Equip Sales, Partnerships, and Customer Success teams with clear messaging, proof points, competitive insights, and practical resources that support customer conversations, improve sales effectiveness, and accelerate deal progression.
Integrated demand generation and lifecycle marketing: Develop coordinated programs across product marketing, demand generation, partner channels, and customer lifecycle initiatives, maintaining consistent messaging from initial awareness through acquisition, adoption, retention, and expansion.
Performance measurement and optimization: Partner with Revenue Operations to establish meaningful marketing metrics, assess campaign effectiveness, and connect marketing activities to pipeline contribution, revenue outcomes, and customer growth.
AI-enabled marketing operations: Develop a scalable, AI-enabled marketing operating system using tools such as Claude. Create reusable context libraries, prompt frameworks, workflow templates, AI agents, project structures, and quality controls that improve efficiency and consistency.
Responsible AI adoption: Apply AI tools to research, content development, campaign planning, competitive analysis, sales enablement, launch coordination, and performance reporting. Establish responsible practices that help transform individual experimentation into repeatable team capabilities.
Cross-functional leadership: Work closely with Product, Sales, Partnerships, Customer Success, Revenue Operations, and executive leadership to align priorities, improve execution, and ensure marketing contributes directly to business objectives.
Hands-on execution and continuous improvement: Remain closely involved in critical marketing initiatives, refining positioning, improving campaign plans, strengthening messaging, and helping the team deliver high-quality work in a fast-paced, evolving organization.
Requirements:
Professional experience: At least 10 years of progressive B2B marketing experience, including a minimum of four years leading teams or major cross-functional marketing programs.
Product marketing expertise: Extensive experience owning product positioning, messaging, competitive differentiation, and complex product launches at scale.
Integrated marketing leadership: Demonstrated ability to connect product marketing, demand generation, brand, partnerships, and lifecycle marketing into a coordinated strategy that supports measurable business growth.
Strategic planning and execution: A proven track record of translating company strategy into prioritized marketing plans, effective operating processes, and measurable business results.
Revenue-oriented marketing: Strong understanding of pipeline generation, sales acceleration, customer acquisition, product adoption, retention, and expansion, with the ability to connect marketing investments to commercial outcomes.
Brand and storytelling capabilities: Exceptional strategic thinking, editorial judgment, messaging development, and storytelling skills, with the ability to simplify complex technology offerings into compelling customer value propositions.
Leadership and team development: Strong leadership capabilities combined with a hands-on approach to execution. Ability to coach team members, establish accountability, and maintain high standards for marketing quality and performance.
Builder's mindset: Experience developing marketing processes, operating frameworks, and scalable capabilities within a growing organization, particularly where structure and systems are still evolving.
Adaptability and decision-making: A strong bias for action, sound judgment, and the ability to prioritize effectively, navigate ambiguity, and make decisions without waiting for perfect information.
Cross-functional influence: Excellent communication, collaboration, and stakeholder management skills, with the ability to align Product, Sales, Partnerships, Customer Success, and executive teams around shared objectives.
Preferred fintech or financial software experience: Background in B2B fintech, payments, expense management, accounts payable, or financial software.
Preferred audience expertise: Experience marketing to CFOs, controllers, and finance teams, particularly within lower mid-market organizations.
Preferred go-to-market experience: Familiarity with direct sales and partner-led growth models, including the development of integrated marketing and sales enablement programs.
Preferred AI marketing expertise: Hands-on experience developing AI-enabled marketing workflows using Claude or comparable tools, including reusable project context, prompt libraries, AI agents, and automated processes.
Preferred platform marketing experience: Experience repositioning a point solution as a broader, integrated platform and communicating the additional value of an expanded product portfolio.
Benefits:
Comprehensive healthcare: Full-spectrum medical, dental, and vision coverage.
Wellness benefits: Access to ClassPass to support physical activity and overall well-being.
Flexible paid time off: Flexible PTO arrangements to support work-life balance.
Remote work flexibility: A fully remote workplace, with access to a company office in New York City.
Retirement savings: Competitive 401(k) matching program.
Leadership and career impact: The opportunity to lead the marketing function, shape go-to-market strategy, and influence the growth of an AI-powered financial technology platform.
Innovation-focused environment: Opportunities to develop AI-enabled marketing capabilities and implement scalable processes that improve team productivity and campaign performance.
Cross-functional collaboration: The chance to work closely with senior leaders and teams across Product, Sales, Partnerships, Customer Success, and Operations.
Strategic ownership: A hands-on leadership position offering the opportunity to build marketing capabilities, strengthen brand positioning, and connect marketing performance directly to business growth.