Senior Director, Marketing - APAC

Senior Director, Marketing  

Position Overview and Objective 

Reporting to the VP of Global Acquisition Marketing, the Senior Director, Marketing will be an integral part of the Marketing team. In this role, you’ll have the opportunity to shape and execute the marketing strategy. You’ll work closely with leadership and the corporate marketing teamto tailor and launch region-specific programs that resonate with prospective buyers, achieve pipeline goals, and equip the channel community for success.   

Additionally, you’ll be responsible for digging into program performance data to identify trends, make recommendations and shape budget allocations that drive business results.  

Primary Responsibilities and Duties 

Collaborate closely with sales and channel teams to create a quarterly, comprehensive marketing plan that aligns with region, segment and partner program goals  

Own overarching marketing budget, regional demand call and metrics; evaluate results against goals and use learnings to drive improvement  

Engage with marketing leadership to understand product launch calendar, planned campaigns and programs; localize and repackage for region as appropriate  

Team up with demand managers to optimize spend across digital channels, execute digital campaigns and create region-specific partner co-sponsorship menu  

Build and execute strategic marketing plans with top channel partners comprised of joint demand programs, campaigns and partner enablement initiatives  

Coordinate tradeshows, events, webinars  

Establish strong relationships with focus partner marketing leaders to provide continuous feedback loop and improve ROI on joint investments  

Understand Arctic Wolf marketing funnel, marketing tech stack, and library of available content   

Recruit, hire and lead as the marketing team grows  

Support the team and perform all other duties and assist in other areas as needed  

Key Skills 

Champion of our channel community, ability to design and position campaigns and programs that drive revenue for our partners, while maintaining funnel integrity  

Positive, high-energy, team-focused attitude; inspirational leader  

Excellent organizational and prioritization skills  

Demonstrated ability to influence and proactively communicate with sales leadership  

Ability to address conflict head-on, and come to the best resolution for the business  

Deep understanding of marketing/sales funnel and methods by which to drive efficiencies and hit opportunity targets  

Strong analytical skills; ability to measure ROI of programs and investments and use to make decisions  

Excellent interpersonal and communications skills; strong presentation skills  

Strong experience leveraging Salesforce to track performance  

Key Competencies 

Minimum Qualifications 

10+ years proven experience in B2B field or partner marketing, including experience managing multiple direct reports  

Experience working with US-based organization and corporate marketing team  

Strong channel acumen and understanding of partner types and personas; experience marketing to- and thru- AUS MSP and reseller partners  

Bachelor’s degree in marketing, Business, English or Communications  

Must be willing and able to travel up to 20%  

Preferred Qualifications 

Environment and Physical Demands 

Work is primarily sedentary in nature and can be executed sitting or standing positions in an office environment.  

Requires ability to utilize technology related to using a keyboard, verbal communication, and work with device screens which require visual acuity. 

If located in a company office, often requires the mobility to physically navigate the space.  

In the event of business travel, mobility sufficient to utilize public and private transport and navigate to essential locations. 

May include moving or lifting of 25 pounds or less (e.g. office chair, reams of paper).   

Travel Requirements 

Typically, 20% or less  

Exemption Status to be reviewed by Legal 

Exempt 

Security Requirements 

Conducts duties and responsibilities in accordance with AWN’s Information Security policies, standards, processes and controls to protect the confidentiality, integrity and availability of AWN business information.  

Each successful candidate will be required to pass a criminal background check and an employment verification as a condition of employment.