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Position Overview:
The Senior Email Marketing Specialist is dedicated to drive the execution, optimization, and growth of our email and SMS marketing programs. This role owns the email and SMS channel strategy and is ideal for a detail-oriented marketer who is comfortable building in Salesforce Marketing Cloud and turning performance data into decisions. Success requires thriving in a fast-paced, deadline-driven environment where agility and adaptability are key.
What You'll Do
• Own the email channel strategy for the Accounting Ecosystem, setting priorities, goals, and the roadmap for how email drives acquisition, engagement, and retention.
• Design, build, and execute email campaigns in Salesforce Marketing Cloud that drive engagement and revenue growth.
• Develop and maintain the email marketing calendar, aligning campaigns with business objectives and ensuring timely execution.
• Executing precise workflows in past-faced environments where accuracy is critical.
• Build and manage audiences and segments in SFMC (Data Extensions, Contact Builder) and, where available, Salesforce Data Cloud, ensuring accurate segmentation and personalization.
• Build and optimize automation workflows in Journey Builder and Automation Studio to nurture leads, onboard customers, and improve retention.
• Own the SMS channel for the Accounting Ecosystem, planning, building, and executing SMS campaigns in Salesforce Marketing Cloud (MobileConnect) that complement email and drive engagement and conversions.
• Integrate SMS into cross-channel journeys in Journey Builder, coordinating timing and messaging with email to create a cohesive customer experience.
• Use Salesforce Data Cloud to activate unified customer data for targeting and personalization, partnering with Digital Platforms and IT on data and activation needs.
• Plan and run A/B tests on subject lines, content, design, and send timing, and apply the learnings.
• Analyze campaign performance and report to stakeholders, translating data into clear, actionable insights.
• Partner with stakeholders to develop compelling email content.
• Ensure compliance with email regulations (CAN-SPAM, GDPR) and follow list hygiene and deliverability best practices.
• Manage SMS opt-in, opt-out, and keyword processes in line with TCPA and carrier (CTIA) requirements, maintaining accurate consent records.
• Stay current on industry trends and platform releases and bring new ideas to the team.
• Understanding of Salesforce CRM as the source of truth to email database.
This role may also provide support to the Financial Services ecosystem as needed
What You'll Need to Succeed
• Hands-on experience with Salesforce Marketing Cloud (Email Studio, Journey Builder, Automation Studio, Contact Builder, Data Extensions, MobileConnect).
• Hands-on experience with Salesforce Data Cloud, including working with building segments and activations.
• Attention to detail towards catching and correcting inconsistencies in high-volume email execution is a must.
• Thorough knowledge of marketing automation principles and practices.
• Strong understanding of HTML/CSS for email design and troubleshooting.
• Experience with marketing automation and CRM integration.
• Analytical mindset with expertise in data-driven decision-making.
• Strong process orientation: able to analyze requests, determine scope, research options, recommend a solution, execute in collaboration with IT and/or Digital Platforms teams, and measure project success.
• Demonstrated ability to work effectively under tight deadlines and manage multiple projects simultaneously.
• Bachelor's degree.
• 5+ years of marketing automation, CRM, or similar experience.
Preferred Qualifications
• Experience with SMS marketing in SFMC MobileConnect.
• Experience with AI marketing tools (Claude).
• AMPscript experience for dynamic content and personalization; SQL for segmentation.
• SFMC or Data Cloud certifications.
• Advanced degree in business management, marketing, or statistics.
• Experience in education, e-learning, or professional certification marketing.
Colibri Group is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or any other legally protected characteristic.
