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United States
Remote only
This position is listed on behalf of a partner company, which manages all applications and next steps. Our partner is looking for a Senior Email Marketing Technology & CRM Manager based in the United States.
The Senior Email Marketing Technology & CRM Manager will lead the technical planning and optimization of large-scale email marketing and lifecycle programs. This role focuses on Salesforce Marketing Cloud, email deliverability, audience segmentation, and the data infrastructure needed to power effective marketing campaigns. You will translate business objectives into technical requirements, ensuring that marketing initiatives are scalable, measurable, and operationally sound. Working closely with marketing, analytics, data, engineering, and operations teams, you will drive alignment and successful program execution. You will help strengthen email performance by improving audience quality, data integrity, inbox placement, and campaign readiness. This position offers the opportunity to influence marketing technology strategy and build efficient, repeatable processes within a complex enterprise environment. The role is remote, with New York preferred, and is offered as a six-month contract with a full-time, 40-hour workweek.
Marketing Technology and Salesforce Marketing Cloud: Provide technical guidance on Salesforce Marketing Cloud (SFMC) configuration, setup, and operational best practices. Support the planning and implementation of large-scale email marketing and lifecycle programs.
Technical Strategy and Optimization: Evaluate existing marketing technology workflows and recommend improvements that enhance scalability, operational efficiency, and campaign execution.
Requirements Definition: Translate marketing objectives into actionable technical specifications covering data inputs, audience logic, tracking, measurement, and governance.
Email Deliverability: Advise on sender reputation, email authentication, suppression strategies, list hygiene, and inbox placement. Identify technical and operational factors that may affect deliverability and campaign performance.
Audience Segmentation and Data Readiness: Define and document audience creation requirements, including eligibility criteria, exclusions, segmentation logic, and holdout groups. Partner with analytics and data teams to validate audience availability, data quality, and segmentation accuracy.
Cross-Functional Program Execution: Collaborate with marketing operations, analytics, engineering, data, and campaign execution teams to ensure technical requirements are understood and programs are delivered successfully.
Stakeholder Alignment: Translate complex technical concepts into clear implementation plans for business and technical stakeholders. Influence decisions and build consensus across cross-functional teams without relying on direct reporting authority.
Campaign Readiness and Risk Management: Assess technical readiness before campaign launches, considering data availability, audience logic, measurement frameworks, and governance requirements. Identify potential execution risks and recommend practical solutions.
Documentation and Process Improvement: Develop technical documentation, implementation guidelines, operational playbooks, and stakeholder communications to promote consistency, knowledge sharing, and scalable execution.
Operational Excellence: Help establish more efficient marketing technology processes and improve the technical foundation supporting sophisticated email and lifecycle marketing initiatives.
Professional Experience: At least 8 years of experience in email marketing technology, marketing operations, lifecycle marketing, CRM, or a related technical marketing discipline. Candidates with slightly less experience may be considered if they demonstrate exceptional expertise.
Salesforce Marketing Cloud: Strong working knowledge of SFMC, including audience segmentation, data models, platform configuration, and operational workflows.
Email Deliverability Expertise: Demonstrated understanding of sender reputation, authentication protocols, suppression strategies, list hygiene, and inbox placement optimization.
Large-Scale Campaign Implementation: Experience supporting the technical implementation and operational execution of large-scale email marketing and lifecycle programs.
Technical Requirements and Data Management: Ability to translate marketing goals into technical specifications involving audience definitions, data inputs, tracking, measurement, and governance.
Analytical and Problem-Solving Skills: Strong analytical capabilities and experience collaborating with analytics, data, and engineering teams to validate requirements, resolve issues, and improve campaign effectiveness.
Cross-Functional Leadership: Proven ability to collaborate across complex, matrixed organizations and influence stakeholders without direct managerial authority.
Communication and Documentation: Excellent written and verbal communication skills, including the ability to explain technical concepts clearly, document implementation processes, and facilitate stakeholder alignment.
Project Coordination: Ability to coordinate implementation timelines, manage competing priorities, assess operational readiness, and drive projects forward in a dynamic environment.
Preferred Qualifications: Experience supporting large-scale content strategies or lifecycle marketing programs, broader expertise in email marketing strategy and campaign planning, and familiarity with consumer technology, digital platforms, enterprise marketing environments, and distributed teams.
Language: Professional proficiency in English is required.
Work Authorization: Candidates must be prepared to indicate whether they require current or future employment visa sponsorship in the United States.
Contract duration: Six-month contract position.
Work arrangement: Remote work within the United States, with New York preferred.
Working hours: Full-time commitment of 40 hours per week, typically eight hours per day, Monday through Friday.
Health insurance: Medical coverage options to support employee health and well-being.
Dental and vision insurance: Coverage options for dental and vision care.
Health Savings Account (HSA): Access to a health savings account.
Life insurance: Life insurance coverage.
Retirement plan: Access to a retirement savings plan.
Paid time off: Paid leave to support personal needs and work-life balance.
Professional impact: The opportunity to shape the technical infrastructure behind sophisticated email marketing programs and improve marketing effectiveness at scale.
