Senior ERP Product Marketing Manager (QuickBooks Migration)

Accountabilities:

• Own positioning and messaging for the QuickBooks migration program, clearly communicating the business value of moving to a modern cloud ERP platform.
• Develop differentiated messaging that explains why and when growing small businesses outgrow QuickBooks and how an ERP solution addresses their evolving needs.
• Build industry- and micro-vertical-specific messaging for construction, manufacturing, distribution, professional services, and related segments.
• Develop thought leadership, content, and market messaging grounded in customer needs, ideal customer profiles, industry trends, and real-world business challenges.
• Support end-to-end go-to-market strategies and collaborate with marketing teams responsible for campaign execution.
• Partner with customer advocacy teams to develop and enhance customer stories, videos, and other evidence demonstrating successful transitions from QuickBooks.
• Collaborate closely with product, sales, partner, and industry teams to align messaging with product roadmaps, priorities, and capabilities.
• Use performance data and analytics to evaluate campaign effectiveness, refine content, and improve strategies across industry segments.
• Develop video scripts, product overview content, comparison videos, and interactive demos that showcase relevant workflows and use cases.
• Maintain and evolve marketing assets such as website messaging, comparison guides, datasheets, infographics, brochures, and industry-specific materials.
• Support release planning and ensure internal and external stakeholders remain aligned on positioning as products and capabilities evolve.
• Contribute to trade shows, webinars, partner events, customer events, presentations, and thought leadership sessions.
• Translate complex ERP functionality into clear, compelling business benefits for small business decision-makers.

Requirements:

• 3–5 years of product marketing experience, with strong knowledge of small business accounting software, ERP or business management systems, accounting processes, business technology, and B2B marketing.
• Direct experience with QuickBooks or comparable small business accounting platforms; hands-on experience with QuickBooks Online or Desktop is a strong plus.
• Experience marketing to or supporting construction, manufacturing, distribution, professional services, or related industries is preferred.
• Strong understanding of product marketing principles, positioning, messaging, go-to-market strategy, and B2B buyer needs.
• Exceptional writing skills, with the ability to explain complex technical and ERP capabilities in clear, accessible language for small business audiences.
• Strong analytical and creative thinking, with the ability to combine market insight, data, and compelling storytelling.
• Excellent organization, communication, multitasking, and project management skills.
• Experience with marketing technologies such as WordPress, Jasper or comparable AI tools, Camtasia, Asana, CRM platforms, SharePoint, and Wistia is preferred.
• Ability to collaborate effectively with product, sales, customer advocacy, partner, and industry teams.
• Comfortable presenting at events, webinars, partner sessions, and other customer-facing forums.
• Positive, collaborative, and practical approach to working in a fast-paced environment.
• Strong interpersonal skills and a willingness to build lasting professional relationships and contribute to shared team success.
• Educational background in marketing, English, public relations, journalism, business, philosophy, computer science, or a related field.

Benefits:

• Annual salary range of $130,000–$145,000, depending on location, skills, qualifications, experience, and other relevant factors.
• Eligibility for additional rewards, including annual bonus and stock, based on individual performance and applicable plan terms.
• Certain roles may also be eligible for sales incentives based on revenue or utilization.
• Medical, dental, and vision insurance for U.S.-based employees and eligible dependents.
• Employer-paid short-term and long-term disability coverage.
• Employer-paid basic life insurance.
• 401(k) plan with company match.
• Flexible time off.
• Sick and safe leave.
• Opportunity to shape product marketing strategy for a major QuickBooks-to-ERP migration initiative.
• Exposure to multiple industries, including construction, manufacturing, distribution, and professional services.
• Cross-functional collaboration with product, sales, partner, customer advocacy, and marketing teams.
• Opportunities to contribute to industry events, webinars, thought leadership, and customer-facing presentations.
• Benefits and perks may vary depending on employment circumstances and location.