Senior Field & Demand Generation Manager

Accountabilities

Own and execute the North American field and demand generation strategy in partnership with sales leadership, aligning marketing initiatives with pipeline creation, opportunity acceleration, and revenue targets.
Collaborate with regional sales leaders, account executives, business development representatives (BDRs), and revenue operations teams to establish quarterly plans, prioritize target accounts, and define campaign objectives.
Plan and deliver regional marketing programs, including executive dinners, roundtables, roadshows, trade shows, customer events, and user community initiatives.
Develop and manage partner marketing and co-marketing initiatives with cloud and technology partners, including programs supported by market development funds (MDF).
Execute integrated digital demand generation campaigns across paid media, email, webinars, content syndication, lead nurturing, and retargeting to generate qualified demand and support field activities.
Design and implement account-based marketing (ABM) programs and pipeline acceleration initiatives for strategic accounts, including targeted engagement to advance late-stage opportunities.
Manage the regional field and campaign calendar, event budgets, external vendors, and financial performance, ensuring effective allocation of resources and accurate budget forecasting.
Partner with product marketing to develop compelling messaging, positioning, product launch campaigns, and persona-specific marketing initiatives.
Work with content, brand, and web teams to create campaign assets, landing pages, nurture journeys, and conversion-focused digital experiences.
Collaborate with marketing operations to maintain accurate campaign tracking, attribution, lead routing, reporting, and visibility across the marketing and sales funnel.
Coordinate event and inbound lead follow-up with BDR and sales teams, ensuring timely lead routing and adherence to agreed service-level agreements (SLAs).
Monitor and report on key performance indicators, including marketing-qualified leads (MQLs), MQL-to-sales-qualified-lead conversion rates, Stage 1 pipeline, cost per opportunity, and pipeline contribution by program.
Analyze campaign results, identify underperforming initiatives, and adjust or discontinue programs that fail to deliver measurable business value.
Apply a test-and-learn approach to campaign channels, audience segmentation, messaging, and offers to continuously improve performance.
Identify opportunities to streamline workflows, leverage marketing automation, and develop scalable processes that improve the efficiency and effectiveness of regional marketing operations.
Build strong relationships with cross-functional stakeholders and establish marketing as a trusted strategic partner to North American sales leadership.
Requirements
At least seven years of experience in B2B field marketing and demand generation, ideally within SaaS, enterprise software, or technology companies.
Demonstrated ownership of both field marketing and digital demand generation programs, with experience integrating the two into cohesive, revenue-focused campaigns.
Proven ability to plan and execute executive events, roundtables, roadshows, and regional marketing programs from initial strategy and audience acquisition through logistics, follow-up, and pipeline reporting.
Strong experience managing regional marketing initiatives across North America and working with geographically distributed sales teams.
A track record of developing integrated campaigns that generate qualified pipeline, accelerate sales opportunities, and contribute to revenue growth.
Experience partnering directly with regional sales leaders to establish marketing priorities, negotiate resource allocation, review performance, and enforce lead follow-up commitments.
Expertise across the marketing funnel, including top-of-funnel demand creation and mid- to late-stage pipeline acceleration.
Hands-on experience with field marketing channels, including events, executive programs, partner co-marketing, and account-based marketing, as well as digital channels such as paid social, paid search, email, webinars, and lead nurturing.
Strong analytical skills, with the ability to interpret campaign data, measure marketing effectiveness, optimize budgets, and communicate performance insights to stakeholders.
Excellent project management and organizational abilities, with the capacity to manage multiple campaigns, budgets, vendors, and deadlines simultaneously.
Strong written and verbal communication skills, with the ability to influence cross-functional teams and collaborate effectively with stakeholders at different organizational levels.
Comfort working in a fast-moving environment where processes may still be evolving and strategic planning must be balanced with hands-on execution.
A proactive, accountable mindset, with the ability to make decisions independently, navigate ambiguity, and take ownership of outcomes beyond immediate responsibilities.
A customer-focused approach, using customer insights and feedback to inform campaign strategy and strengthen relationships.
A data-driven mindset, with a willingness to challenge assumptions, adapt strategies based on evidence, and continuously improve results.
A commitment to high-quality execution, timely delivery, constructive feedback, and continuous professional development.
Willingness to travel regularly across North America for regional events, customer engagements, and sales planning sessions.
Benefits
Base salary: USD $130,000–$150,000 annually, depending on skills, experience, and geographic location.
Performance incentives: Variable bonuses tied to individual performance, business objectives, and company growth.
Equity participation: Stock options offering the opportunity to share in the company's long-term success.
Flexible paid time off: An unlimited paid time off policy covering vacation, sick leave, and personal days.
Paid holidays: Paid U.S. holidays and two dedicated volunteer days annually.
Comprehensive healthcare: Medical, dental, and vision insurance coverage available from the first day of employment.
Health Savings Account: Employer contributions to a Health Savings Account (HSA) for eligible employees enrolled in a high-deductible health plan (HDHP).
Retirement savings: A competitive 401(k) employer matching program, with both traditional pre-tax and Roth contribution options.
Financial protection: Employer-paid life insurance, accidental death and dismemberment (AD&D) coverage, and short- and long-term disability insurance.
Employee support: Access to a fully covered Employee Assistance Program and a company-sponsored Headspace account.
Healthcare assistance: Access to a dedicated U.S. benefits concierge to help employees navigate healthcare and benefits questions.
Remote work support: A monthly stipend to support your home office setup.
Collaborative environment: Opportunities to work with a global team that values customer focus, accountability, innovation, excellence, and direct feedback.
Professional growth: A culture that encourages continuous learning, high-quality work, collaboration, and shared success.
Inclusive workplace: A commitment to equal employment opportunities and a diverse, supportive work environment.