Senior Front-end Engineer (TrendLife)

Role Overview 

As a Senior Frontend Engineer, you will architect and deliver high-quality frontend solutions while spearheading our transition toward an AI Development Lifecycle (AIDLC). You will deeply integrate AI-enabled tools, agents, and workflows into every phase of frontend development. This role involves close collaboration with designers, backend engineers, product managers, and marketing teams to build user-centric experiences that drive conversion, measurable analytics, and meaningful business impact. 

Responsibilities 

• Leverage AI-assisted development tools (e.g., Claude Code, Gemini…) to accelerate frontend development, enhance code quality, and streamline UI/UX design workflows 

• Review AI-generated code for security, accessibility, performance, and architectural fit; establish safe AI workflows and best practices across the team 

• Design and implement scalable frontend architecture using React/Next.js; optimize for Core Web Vitals, SEO, and user experience 

• Architect systematic GA4/GTM event tracking and data layer design; move beyond page-level tracking to reusable, maintainable event schemas 

• Work with product and marketing teams on requirement discussions, cross-team integration, conversion optimization, and user success 

• Troubleshoot and debug complex frontend issues; identify root causes and implement effective, scalable solutions 

• Enhance development and deployment processes; automate frontend testing, builds, and release pipelines to improve efficiency and reliability 

Requirements 

• Bachelor's degree in computer science, engineering, or equivalent industry experience 

• 3+ years professional frontend development with demonstrated success building production systems 

• Deep proficiency in React/Next.js and modern JavaScript/TypeScript (ES6+, async patterns, state management) 

• Demonstrated success in adopting an AI development lifecycle (AIDLC) to scale output while maintaining strict quality and architectural standards 

• HTML/CSS mastery—rendering performance, accessibility (WCAG), responsive design, Core Web Vitals optimization 

• Proficiency with version control (Git) and CI/CD processes; comfortable with GitHub Actions or similar automation 

• API integration fundamentals—REST and GraphQL; experience with WPGraphQL a plus 

Nice-to-Have 

• Testing frameworks and best practices—Jest, Cypress/Playwright, E2E testing 

• Backend language familiarity (Node.js, Python, PHP) or experience debugging API interactions 

• Experience with containerization (Docker) and deployment awareness 

• SEO expertise and familiarity with SEO tools (Google Search Console, Lighthouse, Semrush…) 

• Familiarity with WordPress ecosystem (themes, plugins, PHP concepts) or willingness to learn using AI tools independently 

• Experience in security best practices for frontend (XSS, CSRF prevention, secure data handling) 

Culture Fit 

• Takes ownership of development and quality, balancing technical excellence with pragmatic and timely delivery. 

• Embraces AI-enabled workflows and proactively adopts new tools to improve efficiency and capabilities. 

• Values architectural integrity and addresses root causes rather than relying on quick fixes. 

• Communicates effectively in English, demonstrates a proactive attitude, strong problem-solving skills, and effective cross-functional collaboration.