The role and the team
As a Senior GEO Manager (all genders), you will own Lucanet's organic and AI search visibility strategy. This spans traditional search engines like Google and Bing, generative AI platforms like ChatGPT, Gemini, Perplexity, and Copilot, and emerging answer engine environments.
You will set the vision and roadmap for how Lucanet's brand, products, and expertise are found, cited, and represented as an authority in the financial performance management sector, and communicate that story clearly to the marketing team and senior leadership. You will sit within Marketing Operations and work cross-functionally with Content, Web Operations, and Product. We look for people who keep growing, take real ownership, and lift the people around them.
What you'll do
- Own Lucanet's SEO, GEO, AEO, and LLM optimization strategy, aligned to pipeline targets and the annual digital plan.
- Build a multi-year roadmap for organic and generative visibility, with clear milestones and success criteria.
- Connect visibility metrics to pipeline contribution and commercial outcomes.
- Oversee technical, on-page, semantic, and authority-building programs across Web, Product Marketing, and Content.
- Build a KPI framework spanning traditional SEO and AI visibility metrics, and own executive dashboards.
- Monitor Lucanet's brand representation across ChatGPT, Google AI Overviews, Perplexity, Copilot, and Gemini.
- Present quarterly strategic updates, adapting depth and framing for technical and executive audiences.
- Report into the Marketing Operations team, partnering closely with Content, Web Operations, and Product.
What you bring
You have:
- Led SEO strategy end to end for a B2B SaaS organization, from roadmap to hands-on execution.
- Current, hands-on knowledge of GEO and AEO, including how LLMs retrieve, rank, and cite content.
- Expert-level use of Semrush, Ahrefs, Screaming Frog, Google Search Console, and GA4.
- Built and owned dashboards and multi-touch attribution models that informed executive decisions.
- Presented search strategy and results to CMO-level or senior leadership audiences, in advanced English.
It's a plus if you also have:
- Hands-on experience with AI citation tools such as Profound, Otterly.ai, or Peec AI.
- Proficiency in HubSpot CMS and Marketing Hub, or experience with Adobe Experience Manager.
- German, French, or Spanish language skills.
Perks at work
- Flexible and hybrid working: our Lucaflex model lets you plan your working hours and location according to your needs and professional responsibilities.
- Remote work from another country: work up to 90 days a year outside your home country, supported by our partner Workflex.
- Professional development budget: get dedicated time, resources and budget to build the skills for your career path.
- Structured feedback process: Lucanet Engage supports your personal and professional development through regular dialogue.
- Paid volunteer days: take the time to volunteer, alone or with your team, for causes you care about.
- Health and wellbeing support: access company wellbeing programs, sport subsidies and mental health support through external partners.
- Paid vacation days: take 28 days a year to rest, travel and recharge.
- Health and sports support benefit: receive a benefit that supports your health and sports activities.
- Pension support: build your retirement savings with employer pension contributions.
- Transportation allowance: receive a transportation allowance in line with Dutch regulations
#LI-Remote #LI-AA1
About Lucanet
Lucanet is the CFO solution platform for modern finance and tax teams, automating processes from consolidation and financial planning to tax compliance, ESG reporting, and cash management. More than 6,000 companies worldwide rely on our easy-to-use, out-of-the-box SaaS platform. We're PE-backed and growing across global markets.
Behind the platform is a global team of 900+ people who care about doing the work well. We challenge each other to move fast without cutting corners and build solutions that change how finance and tax leaders operate. If you want your work to have real reach, and your growth is important to you, Lucanet is the right place for you.
Discover more about Lucanet as an employer.
Powered by uniqueness
Everybody is different here and we like it that way. We welcome people of every gender identity, sexual orientation, ethnicity, national origin, religion, age, and disability, exactly as they are. What you bring is what matters. If you need an adjustment to take part in our hiring process, let us know. See yourself in this role? We want to hear from you.
Please keep your CV focused on your experience and skills, rather than including your photo, age or marital status.
Learn more about our DE&I journey.
Data protection
Your personal data will be processed in accordance with GDPR requirements. Find out how we keep your data safe: Lucanet data protection policy.
