Senior Google Ads Specialist

Accountabilities:

As a Senior Google Ads Specialist, you will take end-to-end ownership of paid advertising campaigns, using data-driven insights and continuous experimentation to improve client outcomes. You will manage multiple accounts independently while contributing strategic recommendations and progressively taking on greater client-facing responsibilities.

• Develop, launch, manage, and optimise Google Ads campaigns across Search, Performance Max, Display, YouTube and Video, Demand Gen, and Shopping.

• Build and implement strategies for hotels, resorts, and accommodation providers, focusing on increasing direct bookings and maximising return on ad spend.

• Conduct account audits, keyword research, competitor analysis, and search-term reviews to identify growth opportunities and reduce wasted advertising spend.

• Optimise bidding strategies, budgets, keywords, negative keywords, audience targeting, ad copy, creative assets, and landing pages.

• Configure, test, and maintain conversion tracking and attribution using Google Analytics 4 (GA4), Google Tag Manager (GTM), enhanced conversions, and offline conversion imports.

• Run A/B tests across ad copy, creative assets, bidding strategies, and landing pages to improve conversion rates.

• Monitor campaign performance against key metrics, including return on ad spend (ROAS), cost per acquisition (CPA), conversion volume, and budget utilisation.

• Prepare performance reports and dashboards using Looker Studio and other reporting tools, translating data into actionable recommendations.

• Use Google Ads Editor, scripts, and third-party PPC tools to automate workflows and improve campaign efficiency.

• Stay current with Google Ads updates, emerging features, and industry best practices, proactively recommending new strategies and improvements.

• Collaborate with SEO, web development, and marketing automation teams to align paid advertising with SEO, generative engine optimisation (GEO), and conversion rate optimisation initiatives.

• Support SEO and GEO activities where needed, including keyword research, on-page recommendations, content briefs, and technical checks.

• Gradually assume client-facing responsibilities, including presenting results, discussing campaign strategies, and managing expectations.

• Manage multiple client accounts and advertising budgets independently, ensuring accurate execution, effective budget pacing, timely reporting, and consistent delivery.

• Document optimisation decisions and testing results while identifying opportunities to improve campaign performance and overall advertising processes.

Requirements:

The ideal candidate brings advanced Google Ads expertise, a strong analytical mindset, and a proven ability to improve advertising performance across multiple campaigns. You should be comfortable working independently, managing competing priorities, and communicating insights clearly to both technical and non-technical stakeholders.

• At least 4–5 years of hands-on Google Ads experience, including end-to-end campaign management at a senior level.

• Strong expertise across Search, Performance Max, Display, YouTube and Video, Demand Gen, and Shopping campaigns.

• Advanced knowledge of bidding strategies, keyword research, negative keyword management, audience targeting, ad copy testing, and campaign optimisation.

• Demonstrated ability to improve ROAS, reduce CPA, and increase conversion volume, supported by measurable results or case studies.

• Proficiency in GA4, Google Tag Manager, enhanced conversions, offline conversion imports, and conversion attribution.

• Experience using Google Ads Editor, Google Ads scripts, Looker Studio, and third-party PPC tools for automation, reporting, and optimisation.

• Strong analytical, problem-solving, and decision-making skills, with a data-driven approach to campaign management.

• Excellent written and verbal English communication skills, including the ability to explain campaign performance, insights, and recommendations clearly.

• A proactive, self-motivated, organised, and detail-oriented working style, with the ability to operate independently and manage multiple accounts with minimal supervision.

• A continuous improvement mindset, with the confidence to identify opportunities, introduce new ideas, and raise performance standards.

• Previous digital agency experience managing multiple clients and advertising budgets simultaneously is strongly preferred.

Preferred Qualifications:

• Experience in hospitality, travel, hotels, resorts, or accommodation marketing, particularly in increasing direct bookings.

• Hands-on experience with Performance Max for travel campaigns and Google Hotel Ads.

• A bachelor's degree in Marketing, Advertising, Business, or a related discipline.

• Google Ads certifications in Search, Display, Video, Shopping, and Measurement.

• Knowledge of SEO, GEO, and AI-driven search optimisation.

• Familiarity with GoHighLevel or similar CRM and marketing automation platforms.

Benefits:

• Competitive salary: 80,000–100,000, as stated in the original listing; the currency was not specified.

• Fully remote work arrangement.

• Work-from-home schedule of 7:00 AM to 4:00 PM.

• Company-provided desktop or laptop equipment, including backup internet support.

• Health Maintenance Organisation (HMO) coverage from the first day of employment.

• Fifteen vacation days and five sick leave days.

• Free pre-employment medical assessment, subject to terms and conditions.

• Annual performance reviews.

• Employee referral incentives with no stated limit.

• Employee loan facilities.

• Company events, performance recognition, and opportunities to win prizes.

• Social clubs and interest-based workshops.

• Supportive leadership and a collaborative work environment focused on professional growth and work-life balance.

• Statutory benefits, including maternity, paternity, and solo-parent leave, applicable protections under the Magna Carta of Women, retirement benefits, overtime, and premium pay.