WHAT TO EXPECT:
We're seeking a seasoned Senior ASO Consultant to take on a pivotal role at Phiture, reporting directly to the Growth Lead and working closely with our key clients. As a key figure in our multidisciplinary marketing team, your responsibilities extend beyond client management. As a key figure in our multidisciplinary marketing team, you’ll lead client projects, mentor team members, and deliver strategies rooted in user behavior, experimentation, and impactful growth solutions.
This is a fixed-term engagement (approx. 10-12 months) starting as soon as possible.
WHAT YOU'LL DO:
- Lead ASO and CRO-driven strategies for global clients, ensuring scalable impact across markets and languages.
- Support key ASO clients globally by providing guidance on strategic planning and roadmaps across multiple markets and languages.
- Apply experimentation methodologies to optimize app campaigns' performance, combining ASO expertise with CRO principles to drive conversion improvements.
- Lead keyword optimization (KWO) projects to improve app discoverability across global markets, tailoring strategies to multiple languages and audiences.
- Apply creative testing methodologies to optimize app store assets, helping clients stand out in competitive app marketplaces.
- Guide Growth Managers to build robust analytical and strategic skills, encouraging curiosity and data-driven decision-making.
- Develop and refine client strategies using a deep understanding of user behavior, app store dynamics, and growth experimentation.
- Grow Phiture’s influence on the mobile marketing industry (especially in ASO).
- Ensure consistent delivery of high-quality services and solutions.
- Stay updated with industry trends and best practices, incorporating them into pod strategies.
WHAT YOU'LL NEED:
- 3+ years of experience in ASO or related fields (e.g., CRO, performance marketing, experiment-driven mobile growth)
- Solid knowledge of ASO & mobile marketing, especially performance marketing
- A strategic mindset with demonstrated expertise in experimentation, hypothesis testing, and user behavior analysis.
- Strong research skills and critical thinking with a data-driven mindset.
- Curiosity and adaptability, with a willingness to learn the technical aspects of ASO if not already familiar.
- Excellent client management skills in an agency setting.
- Excellent English skills (spoken and written)
Nice to have:
- Apple ads experience or any CAC:LTV based performance marketing
- Familiarity with complementary growth disciplines such as lifecycle marketing or funnel optimization
- Familiarity with A/B testing tools or experimentation platforms (Optimizely, Google Optimize, Hotjar, VWO)