Senior GTM Marketing Manager

Accountabilities:

• Translate go-to-market priorities into actionable marketing plans, defining clear objectives, budgets, timelines, deliverables, and performance indicators.
• Personally plan, execute, and optimise campaigns in your strongest marketing channels, using hands-on expertise to generate measurable business results.
• Leverage large language models (LLMs), AI-powered tools, and automation to improve marketing productivity, streamline workflows, and accelerate campaign execution.
• Coordinate internal contributors, contractors, and external agencies by setting priorities, preparing detailed briefs, reviewing deliverables, and addressing performance issues when necessary.
• Collaborate closely with Product and Sales teams to clarify business requirements, align marketing initiatives with commercial objectives, and resolve execution blockers.
• Monitor marketing expenditure, lead quality, acquisition performance, and pipeline contribution to evaluate campaign effectiveness and return on investment.
• Analyse campaign and CRM data to identify improvement opportunities, recommend budget reallocations, and determine which initiatives should be scaled, refined, or discontinued.
• Identify gaps in internal capabilities and engage specialist contractors when needed, ensuring clear expectations, effective coordination, and high-quality delivery.
• Apply strong marketing fundamentals across positioning, messaging, audience segmentation, channel selection, tracking, and conversion funnel optimisation.
• Take ownership of marketing initiatives from planning through execution and reporting, making informed decisions independently and adapting priorities as business needs evolve.

Requirements:

• At least 4 years of substantial marketing experience, including independently managing and delivering B2B marketing initiatives with clearly measurable results.
• Demonstrated expertise in at least one marketing channel, supported by concrete examples of campaigns you personally executed, the decisions you made, and the outcomes achieved.
• Strong execution skills and the ability to move from strategic priorities to practical implementation while maintaining ownership of timelines, budgets, and performance.
• Experience managing contractors or agencies and coordinating small teams, including setting expectations, delegating responsibilities, reviewing work, and addressing underperformance.
• Excellent communication and stakeholder management skills, with the ability to influence without formal authority, challenge requests constructively, and build alignment across teams.
• Solid understanding of marketing fundamentals, including positioning, messaging, segmentation, campaign tracking, channel strategy, and conversion funnel optimisation.
• Strong analytical skills, with the ability to interpret campaign and CRM data, assess customer acquisition economics, measure pipeline contribution, and recognise the limitations of attribution models.
• Regular practical use of LLMs and AI-powered tools in marketing workflows, combined with sound judgement in evaluating generated content and ensuring the quality of deliverables.
• Strong prioritisation and organisational skills, with the ability to manage competing demands, make informed budget decisions, and deliver results with limited supervision.
• Ability to learn complex products quickly and translate technical or product-specific value propositions into effective marketing initiatives.
• Excellent written and spoken English, with the ability to communicate clearly across an international, remote-first organisation.
• A proactive, accountable, and adaptable mindset, with a strong sense of ownership and a focus on measurable commercial impact.

Benefits:

• Competitive compensation: A competitive salary denominated in US dollars, with the option to receive payments in cryptocurrency.
• Remote working: Work remotely from an eligible location in Europe, with flexibility to organise your working environment.
• Flexible engagement: Full-time contractor position under an indefinite-term consultancy agreement.
• Paid time off: Paid vacation and sick leave to support work-life balance and personal well-being.
• Well-being support: Access to a dedicated well-being programme.
• Mental health care: Access to resources and support focused on mental health.
• Professional development: Financial support for education, including foreign language courses and professional growth programmes.
• Equipment and coworking support: Reimbursement for work equipment and coworking expenses to help create a productive working environment.
• International exposure: Opportunities to attend overseas conferences and engage with communities across the digital asset and blockchain ecosystem.
• Autonomy and ownership: Take responsibility for marketing strategy execution, campaign performance, and commercial outcomes in a results-oriented environment.
• Industry impact: Contribute to the growth of institutional staking, decentralised finance, and innovative digital asset solutions.
• Inclusive workplace: Work in an environment committed to equal opportunities and respectful collaboration across diverse backgrounds.