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Senior Integrated Marketing Associate at CASETiFY in 上海市 | Swiftcruit
Support development of marketing plans for brand & product campaigns.
Partner with global team for campaign adoption and execution.
Support CN insights work, consumer survey, brand strategy, and all marketing campaign execution.
Support marketing roadmap and calendar to orchestrate CN brand & consumer journey
Partner with cross functional teams, including Retail, Marketplace, E-com and Partnerships, to ensure brand right communication across all channels that resonates with CN consumers to achieve brand and business success.
Develop creative brief to ensure local relevant assets, collaborating with creative PM & creative partners.
Support retail / PR event for store opening moment and promotions, and in-store brand communication and campaign integration.
Support corporate and brand campaign PR execution, collaborating with PR agency and global marketing team.
Qualifications
3-5 years of experience in brand marketing.
Strong analytical and problem-solving skills.
Excellent communication and teamwork abilities, with experience working across global teams.
Experience in fashion, lifestyle, or luxury brands preferred.
